Will running a corporate workplace stop smoking seminar appear controlling or “nannying”?

No – smokers and non-smokers generally appreciate activities that focus on their health and wellbeing. From raising awareness of the seminars to evaluating the programme we do not place pressure on smokers. It is entirely up to smokers whether they want to participate in the corporate quit smoking programme. Our strength is asking key questions that encourage smokers to consider the possibility of life without cigarettes.

We are very sensitive to the psychology of smokers and we understand their predicament. For this reason we do not focus on the negatives of smoking (smokers are well aware of these anyway). Our approach is intelligent and respectful. In all our communications we aim to challenge and support smokers not belittle or isolate them.

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