What keeps you from being the size you want to be?
People believe that they get some sort of genuine pleasure or benefit from eating junk. They fear that even if they do succeed in losing weight they will be miserable and feel deprived for the rest of their lives and so struggle to control it.
In addition to that fear, they also fear the downsides of excess weight; the health worries, the stigma, the cost, the slavery and although they work hard not to think about them they remain like a huge dark cloud at the back of their mind.
These are the fears that keep them hooked on junk. You might be surprised by our definition of junk.
The method removes your need and desire to eat junk / over-eat thereby removing the fears that keep you hooked.