{"id":1005,"date":"2022-02-09T14:50:58","date_gmt":"2022-02-09T14:50:58","guid":{"rendered":"https:\/\/www.allencarr.com\/?post_type=author-profiles&#038;p=1005"},"modified":"2026-06-19T09:12:34","modified_gmt":"2026-06-19T08:12:34","slug":"paul-baker","status":"publish","type":"author-profiles","link":"https:\/\/www.allencarr.com\/en-us\/authors\/paul-baker\/","title":{"rendered":"Paul Baker, BSc (Hons)"},"content":{"rendered":"<section class=\"formatted-text \">\n\t<div class=\"container container--large\">\n\t\t<p><strong>Highlights<\/strong><\/p>\n<ul>\n<li>Global CEO of Allen Carr&#8217;s Easyway Worldwide<\/li>\n<li>Science graduate of <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.imperial.ac.uk\/\" target=\"_blank\" rel=\"noopener\">Imperial College<\/a><\/span><\/li>\n<li>Science graduate of <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.universite-paris-saclay.fr\/en\" target=\"_blank\" rel=\"noopener\">Universit\u00e9 de Paris<\/a><\/span><\/li>\n<li>Fellow of <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.icaew.com\/\" target=\"_blank\" rel=\"noopener\">Institute of Chartered Accountants England and Wales<\/a><\/span><\/li>\n<li>Former <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.cbi.org.uk\/\" target=\"_blank\" rel=\"noopener\">CBI<\/a><\/span> economic committee member<\/li>\n<li>Extensive media experience internationally regarding addiction issues from smoking to vaping to drugs to gambling<\/li>\n<li>Board Director for a number of Health businesses<\/li>\n<li>Partner with <a href=\"https:\/\/www.who.int\/\" target=\"_blank\" rel=\"noopener\">World Health Organisation<\/a><\/li>\n<\/ul>\n<p><strong>Paul is the Global Chief Executive Officer for Allen Carr\u2019s Easyway Worldwide and is responsible for all areas of the business, including the international publishing operation, the international seminar operations and the digital operations.<\/strong><\/p>\n<p>He is a scientist by training who graduated from Imperial College, London and Universit\u00e9 de Paris. He is a fellow of the Institute of Chartered Accountants England and Wales.<\/p>\n<p>Paul has played an integral part in the modernisation of the business, including overseeing the conception and creation of the new digital approach (online seminars, website, Apps, online videos, marketing), as well as developing new media platforms, products, and global therapy.<\/p>\n<p>He has been fundamental and responsible for developing the scientific approach, scientific reviews of ACE as well as growing international Health Services and the business globally.<\/p>\n<p>He was a member of the CBI economic committee for many years and is a member of the Worshipful Company of Chartered Accountants.<\/p>\n<p>In 2020 he was honoured to be invited to assist the World Health Organisation with their global smoking cessation efforts and continues to do so.<\/p>\n\n\n\t\t\t<\/div>\n<\/section>\n","protected":false},"author":9,"featured_media":199324,"template":"","class_list":["post-1005","author-profiles","type-author-profiles","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - 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