{"id":1005,"date":"2022-02-09T14:50:58","date_gmt":"2022-02-09T14:50:58","guid":{"rendered":"https:\/\/www.allencarr.com\/?post_type=author-profiles&#038;p=1005"},"modified":"2025-06-01T15:14:11","modified_gmt":"2025-06-01T14:14:11","slug":"paul-baker","status":"publish","type":"author-profiles","link":"https:\/\/www.allencarr.com\/en-us\/authors\/paul-baker\/","title":{"rendered":"Paul Baker, BSc (Hons)"},"content":{"rendered":"<section class=\"formatted-text \">\n\t<div class=\"container container--large\">\n\t\t<p><strong>Highlights<\/strong><\/p>\n<ul>\n<li>Global CEO of Allen Carr&#8217;s Easyway Worldwide<\/li>\n<li>Science graduate of <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.imperial.ac.uk\/\" target=\"_blank\" rel=\"noopener\">Imperial College<\/a><\/span><\/li>\n<li>Science graduate of <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.universite-paris-saclay.fr\/en\" target=\"_blank\" rel=\"noopener\">Universit\u00e9 de Paris<\/a><\/span><\/li>\n<li>Fellow of <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.icaew.com\/\" target=\"_blank\" rel=\"noopener\">Institute of Chartered Accountants England and Wales<\/a><\/span><\/li>\n<li>Former <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.cbi.org.uk\/\" target=\"_blank\" rel=\"noopener\">CBI<\/a><\/span> economic committee member<\/li>\n<li>Extensive media experience internationally regarding addiction issues from smoking to vaping to drugs to gambling<\/li>\n<li>Board Director for a number of Health businesses<\/li>\n<li>Partner with <a href=\"https:\/\/www.who.int\/\" target=\"_blank\" rel=\"noopener\">World Health Organisation<\/a><\/li>\n<li>NHS Liaison<\/li>\n<\/ul>\n<p><strong>Paul is the Global Chief Executive Officer for Allen Carr\u2019s Easyway Worldwide.<\/strong><\/p>\n<p>He is a scientist by training who graduated from Imperial College, London and Universit\u00e9 de Paris. He is a fellow of the Institute of Chartered Accountants England and Wales.<\/p>\n<p>Paul has played an integral part in the modernisation of the business including overseeing the conception and creation of our websites, internal reporting and controls, as well as assessing and developing new media platforms and product delivery.<\/p>\n<p>He has been fundamental and responsible for developing the scientific, NICE, NHS and local authority work as well as social media platforms amongst his other responsibilities and activities.<\/p>\n<p>He has also been heavily involved in creation of all new published titles and online video programs since he joined in 2013.<\/p>\n<p>He was a member for many years of the CBI economic committee and is a member of the Worshipful Company of Chartered Accountants.<\/p>\n<p>Paul became Global CFO in 2013 and promoted to CEO in 2024. He has helped to develop and grow the business through new addictions &amp; issues as well as digital products such as the online video program and live online seminars. He will ensure further innovation in helping to deliver the method such as interactive tools.<\/p>\n<p>In 2020 he was honoured to be invited to assist the World Health Organisation with their global smoking cessation efforts and continues to do so.<\/p>\n\n\n\t\t\t<\/div>\n<\/section>\n","protected":false},"author":9,"featured_media":1006,"template":"","class_list":["post-1005","author-profiles","type-author-profiles","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Paul Baker, BSc (Hons) - Allen Carr&#039;s Easyway<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.allencarr.com\/en-us\/authors\/paul-baker\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Paul Baker, BSc (Hons) - 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