{"id":146710,"date":"2023-08-29T15:02:52","date_gmt":"2023-08-29T14:02:52","guid":{"rendered":"https:\/\/www.allencarr.com\/articles\/how-big-tobacco-is-targeting-women\/"},"modified":"2024-11-25T13:57:39","modified_gmt":"2024-11-25T13:57:39","slug":"how-big-tobacco-is-targeting-women","status":"publish","type":"post","link":"https:\/\/www.allencarr.com\/en-us\/articles\/how-big-tobacco-is-targeting-women\/","title":{"rendered":"How Big Tobacco is targeting women"},"content":{"rendered":"    <section  class=\"container container--large article-container\">\n            <div class=\"article \">\n            <div class=\"article__sidebar\">\n                <div class=\"sidebar-inner-section author\">\n                    <div class=\"author__avatar\">\n                                                                                                            <img decoding=\"async\"\n     src=\"https:\/\/allen-carr-live.s3.eu-west-1.amazonaws.com\/wp-content\/uploads\/2022\/02\/16104111\/author-natalie-clays-200x200.png\"\n             srcset=\"https:\/\/allen-carr-live.s3.eu-west-1.amazonaws.com\/wp-content\/uploads\/2022\/02\/16104111\/author-natalie-clays-50x50.png 360w,\n             https:\/\/allen-carr-live.s3.eu-west-1.amazonaws.com\/wp-content\/uploads\/2022\/02\/16104111\/author-natalie-clays-100x100.png 768w,\n             https:\/\/allen-carr-live.s3.eu-west-1.amazonaws.com\/wp-content\/uploads\/2022\/02\/16104111\/author-natalie-clays-200x200.png 1440w,\n             https:\/\/allen-carr-live.s3.eu-west-1.amazonaws.com\/wp-content\/uploads\/2022\/02\/16104111\/author-natalie-clays.png 2000w\"\n             alt=\"\"\n               \/>                                            <\/div>\n                    <span class=\"sidebar-sub-title\">Written By<\/span>\n                    <a class=\"u-text-underline\" href=\"https:\/\/www.allencarr.com\/en-us\/authors\/natalie-clays\/\" title=\"Natalie Clays Bio\">\n                        <h5 class=\"author__author\">Natalie Clays<\/h5>\n                    <\/a>\n                                                                <h6 class=\"author__title sidebar-content\">Director and Facilitator of Allen Carr\u2019s Easyway Centers in Australia, New Zealand and the USA.<\/h6>\n                                    <\/div>\n                                                    <div class=\"sidebar-inner-section\">\n                        <span class=\"sidebar-sub-title\">Reviewed by<\/span>\n                        <a href=\"https:\/\/www.allencarr.com\/en-us\/authors\/paul-baker\/\" title=\"Paul Baker, BSc (Hons) Bio\">\n                            <p class=\"sidebar-content\">Paul Baker, BSc (Hons)<\/p>\n                        <\/a>\n                    <\/div>\n                                <div class=\"sidebar-inner-section\">\n                    <span class=\"sidebar-sub-title\">Published<\/span>\n                                        <p class=\"sidebar-content\">29 August 2023<\/p>\n                <\/div>\n                <div class=\"sidebar-inner-section\">\n                    <span class=\"sidebar-sub-title\">Last Updated<\/span>\n                    <p class=\"sidebar-content\">\n                        22 July 2024\n                    <\/p>\n                <\/div>\n                                    <div class=\"sidebar-inner-section\">\n                        <span class=\"sidebar-sub-title\">Issues<\/span>\n                        <div class=\"article-categories\">\n                                                                                                <a class=\"article-category\" href=\"https:\/\/www.allencarr.com\/en-us\/articles\/addictions\/smoking\/\">Smoking<\/a>\n                                                                                                                                      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       <a class=\"article-category\" href=\"https:\/\/www.allencarr.com\/en-us\/articles\/addictions\/smoking\/smoking-in-the-news\/\">Smoking In the News<\/a>\n                                                                                                                                                <\/div>\n                    <\/div>\n                                <div class=\"sidebar-inner-section\">\n                    <span class=\"sidebar-sub-title\">Share this article<\/span>\n                    <ul class=\"social-list\">\n            <li class=\"social-list__item\">\n            <a class=\"social-list__item-link\"\n               href=\"\/\/www.facebook.com\/sharer.php?u=https:\/\/www.allencarr.com\/en-us\/articles\/how-big-tobacco-is-targeting-women\/\"\n               onclick=\"window.open(this.href, 'share popup','left=20,top=20,width=500,height=360,toolbar=1,resizable=0'); return false;\"\n               rel=\"nofollow noopener noreferrer\"\n               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class=\"social-list__item\">\n        <a class=\"social-list__item-link\"\n            href=\"https:\/\/www.allencarr.com\/en-us\/articles\/how-big-tobacco-is-targeting-women\/\"\n            data-behaviour=\"copy-link\" title=\"Click to copy\">\n            <img decoding=\"async\" src=\"https:\/\/www.allencarr.com\/wp-content\/themes\/allen-carr\/public\/dist\/svgs\/social-sharelink-fill.svg\" alt=\"Copy link to clipboard\"\/>\n        <\/a>\n    <\/li>\n<\/ul>                <\/div>\n\n                            <\/div>\n            <div class=\"article__content\">\n                <h1 class=\"article__title\">How Big Tobacco is targeting women<\/h1>\n\n                \n                                                    <p class=\"article__excerpt\">The tobacco industry has long since employed various marketing strategies to target women and increase their tobacco product consumption, and today, as the industry shifts its focus to e-cigarettes, the tactics remain the same.<\/p>\n                \n                \n                                                            <div class=\"article__image\">\n                                                                                    <img decoding=\"async\"\n     src=\"https:\/\/allen-carr-live.s3.eu-west-1.amazonaws.com\/wp-content\/uploads\/2023\/08\/16140359\/how-big-tobacco-is-targeting-women-1-880x882.png\"\n             srcset=\"https:\/\/allen-carr-live.s3.eu-west-1.amazonaws.com\/wp-content\/uploads\/2023\/08\/16140359\/how-big-tobacco-is-targeting-women-1-220x220.png 360w,\n             https:\/\/allen-carr-live.s3.eu-west-1.amazonaws.com\/wp-content\/uploads\/2023\/08\/16140359\/how-big-tobacco-is-targeting-women-1-440x441.png 768w,\n             https:\/\/allen-carr-live.s3.eu-west-1.amazonaws.com\/wp-content\/uploads\/2023\/08\/16140359\/how-big-tobacco-is-targeting-women-1-880x882.png 1440w,\n             https:\/\/allen-carr-live.s3.eu-west-1.amazonaws.com\/wp-content\/uploads\/2023\/08\/16140359\/how-big-tobacco-is-targeting-women-1.png 2000w\"\n             alt=\"\"\n               \/>\n                                                    <\/div>\n                                    \n                <div class=\"u-show-mobile article-social-bar\">\n                    <span class=\"sidebar-sub-title\">Share this article<\/span>\n                    <ul class=\"social-list\">\n            <li class=\"social-list__item\">\n            <a class=\"social-list__item-link\"\n               href=\"\/\/www.facebook.com\/sharer.php?u=https:\/\/www.allencarr.com\/en-us\/articles\/how-big-tobacco-is-targeting-women\/\"\n               onclick=\"window.open(this.href, 'share popup','left=20,top=20,width=500,height=360,toolbar=1,resizable=0'); return false;\"\n               rel=\"nofollow noopener noreferrer\"\n               target=\"_blank\">\n                <img decoding=\"async\" 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class=\"social-list__item-link\"\n            href=\"https:\/\/www.allencarr.com\/en-us\/articles\/how-big-tobacco-is-targeting-women\/\"\n            data-behaviour=\"copy-link\" title=\"Click to copy\">\n            <img decoding=\"async\" src=\"https:\/\/www.allencarr.com\/wp-content\/themes\/allen-carr\/public\/dist\/svgs\/social-sharelink-fill.svg\" alt=\"Copy link to clipboard\"\/>\n        <\/a>\n    <\/li>\n<\/ul>                <\/div>\n\n                \n                \n                \n                \n<section class=\"formatted-text  formatted-text--full-width\">\n\t<div class=\"container container--large\">\n\t\t<p>Big Tobacco began marketing cigarettes to women in the 1920\u2019s with harmful messaging that aimed to establish a connection between smoking and slimness. As the women\u2019s suffrage movement gained momentum, the tobacco industry saw an opportunity to hook a huge new demographic of potential smokers by drawing a link between smoking and women\u2019s liberation. Fast-forward to the 1960\u2019s, and huge cultural changes were altering the role of women in American society. In 1968, Phillip Morris created Virginia Slims cigarettes specifically marketed for women, carrying slogans like \u2018you\u2019ve come a long way baby.\u2019 The 1990\u2019s and early 2000\u2019s brought new campaigns with messaging like \u201cIt\u2019s a woman thing\u201d and \u201cFind Your Voice\u201d \u2013 a campaign targeted to women from diverse racial and ethnic backgrounds. All campaigns carry an underlying message: smoking cigarettes is a sign of empowerment and liberation, and makes women appear fashionable and sophisticated.<\/p>\n<p>The industry has attempted to frame smoking as a form of emancipation for women and a way to enhance their personal appeal in order to line their pockets. Women\u2019s empowerment narratives have also been appropriated in their corporate social responsibility (CSR) strategies; the introduction of cigarettes targeted at women coincided with British American Tobacco sponsoring the academic careers of four Afghan girls. Anti-smoking charity ASH criticized the donation however, saying \u201cThere\u2019s no stunt they won\u2019t pull to try to look like responsible citizens. The truth is they deal in death\u201d.<\/p>\n<p>Today, nothing has changed. The tobacco industry continues to rely on these methods, using similar language and imagery to target young women in e-cigarette advertising. Many advertisements for e-cigarettes are reminiscent of ads for clothing and accessory brands, framing their products as an expression of one\u2019s personal style. E-cigarette companies have also sponsored trendy events in an effort to appeal to young women, such as New York Fashion Week. In addition to fashion and glamour, a common theme in e-cigarette marketing is health and wellness. By featuring images of women exercising alongside slogans like \u201cbreathe freely\u201d and \u201ca breath of fresh air,\u201d e-cigarette companies aim to catch the attention of young women.<\/p>\n<p>The tobacco industry\u2019s aggressive targeting of women \u2013 in addition to young people, Black Americans and other racial and ethnic minorities, and LGBTQ individuals \u2013 is a huge concern for public health. It is clear that we must accelerate and improve the enforcement of well-established and\u00a0evidence-based\u00a0tobacco control measures, particularly those pertaining to marketing restrictions. They should also consider extending these restrictions to new platforms to keep pace with the tobacco industry\u2019s rapidly evolving strategies.<\/p>\n\n\n\t\t\t<\/div>\n<\/section>\n\n\n            <\/div>\n        <\/div>\n        <\/section>\n\n    <section class=\"related-articles u-background-white article-related-articles\">\n                \n                            \n                \n        <h3 class=\"related-articles__title u-text-center\">\n            Up next&#8230;\n        <\/h3>\n\n        <div class=\"container related-articles__container\">\n                                                                            <div class=\"article-preview article-preview--standard_altern u-hover-state\">\n    <div class=\"article-preview__columns article-preview__columns--standard_altern\">\n        <div class=\"article-preview__column article-preview__column--standard_altern\">\n            <a href=\"https:\/\/www.allencarr.com\/en-us\/easyway-stop-smoking\/does-vaping-to-quit-smoking-work\/\" alt=\"article url\">\n                <div class=\"article-preview__image-wrap u-image-absolute\">\n                                                                                            <img decoding=\"async\"\n     src=\"https:\/\/allen-carr-live.s3.eu-west-1.amazonaws.com\/wp-content\/uploads\/2022\/03\/02205709\/How-to-quit-smoking-with-vaping-iStock_000026031566_Large-min-1316x877-1.jpeg\"\n             srcset=\"https:\/\/allen-carr-live.s3.eu-west-1.amazonaws.com\/wp-content\/uploads\/2022\/03\/02205709\/How-to-quit-smoking-with-vaping-iStock_000026031566_Large-min-1316x877-1.jpeg 360w,\n             https:\/\/allen-carr-live.s3.eu-west-1.amazonaws.com\/wp-content\/uploads\/2022\/03\/02205709\/How-to-quit-smoking-with-vaping-iStock_000026031566_Large-min-1316x877-1.jpeg 768w,\n             https:\/\/allen-carr-live.s3.eu-west-1.amazonaws.com\/wp-content\/uploads\/2022\/03\/02205709\/How-to-quit-smoking-with-vaping-iStock_000026031566_Large-min-1316x877-1.jpeg 1440w,\n             https:\/\/allen-carr-live.s3.eu-west-1.amazonaws.com\/wp-content\/uploads\/2022\/03\/02205709\/How-to-quit-smoking-with-vaping-iStock_000026031566_Large-min-1316x877-1.jpeg 2000w\"\n             alt=\"\"\n               \/>                                    <\/div>\n            <\/a>\n        <\/div>\n\n        <div class=\"article-preview__column article-preview__column--standard_altern\">\n            <div class=\"article-preview__post-info article-preview__post-info--standard_altern\">\n                <div class=\"article-preview__taxonomy-terms\">\n                                    <\/div>\n\n                <div class=\"article-preview__date-wrap\">\n                    <span>\n                        July 2024\n                    <\/span>\n                <\/div>\n            <\/div>\n\n            <div class=\"article-preview__title-wrap\">\n                <a href=\"https:\/\/www.allencarr.com\/en-us\/easyway-stop-smoking\/does-vaping-to-quit-smoking-work\/\" alt=\"article url\">\n                    <h3 class=\"article-preview__title\">\n                        Does vaping to quit smoking work?\n                    <\/h3>\n                <\/a>\n            <\/div>\n\n            <div class=\"article-preview__description-wrap\">\n                If you\u2019re a smoker you might wonder does vaping help you quit smoking? or does vaping quit you smoking? 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href=\"https:\/\/www.allencarr.com\/en-us\/articles\/the-brits-have-landed\/\" alt=\"article url\">\n                    <h3 class=\"article-preview__title\">\n                        THE BRITS HAVE LANDED!\n                    <\/h3>\n                <\/a>\n            <\/div>\n\n            <div class=\"article-preview__description-wrap\">\n                Allen Carr\u2019s Easyway is delighted to announce the launch of quit smoking clinics as a franchise offering in the USA for the first time.\n            <\/div>\n\n                    <\/div>\n    <\/div>\n<\/div>\n                    <\/div>\n    <\/section>\n","protected":false},"excerpt":{"rendered":"<p>The tobacco industry has long since employed various marketing strategies to target women and increase their tobacco product consumption, and today, as the industry shifts its focus to e-cigarettes, the tactics remain the 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