{"id":146776,"date":"2022-06-14T12:45:00","date_gmt":"2022-06-14T11:45:00","guid":{"rendered":"https:\/\/www.allencarr.com\/articles\/about-allen-carrs-easyway-boris-keep-it-simple\/"},"modified":"2024-11-25T14:00:20","modified_gmt":"2024-11-25T14:00:20","slug":"about-allen-carrs-easyway-boris-keep-it-simple","status":"publish","type":"post","link":"https:\/\/www.allencarr.com\/en-us\/articles\/about-allen-carrs-easyway-boris-keep-it-simple\/","title":{"rendered":"Dear Boris, keep it simple, stupid!"},"content":{"rendered":"                            \n                <section  class=\"container container--large article-container\">\n            <div class=\"article \">\n            <div class=\"article__sidebar\">\n                <div class=\"sidebar-inner-section author\">\n                    <div class=\"author__avatar\">\n                                                                                                            <img decoding=\"async\"\n     src=\"https:\/\/allen-carr-live.s3.eu-west-1.amazonaws.com\/wp-content\/uploads\/2022\/02\/16103712\/author-john-dicey-200x200.jpeg\"\n             srcset=\"https:\/\/allen-carr-live.s3.eu-west-1.amazonaws.com\/wp-content\/uploads\/2022\/02\/16103712\/author-john-dicey-50x50.jpeg 360w,\n             https:\/\/allen-carr-live.s3.eu-west-1.amazonaws.com\/wp-content\/uploads\/2022\/02\/16103712\/author-john-dicey-100x100.jpeg 768w,\n             https:\/\/allen-carr-live.s3.eu-west-1.amazonaws.com\/wp-content\/uploads\/2022\/02\/16103712\/author-john-dicey-200x200.jpeg 1440w,\n             https:\/\/allen-carr-live.s3.eu-west-1.amazonaws.com\/wp-content\/uploads\/2022\/02\/16103712\/author-john-dicey.jpeg 2000w\"\n             alt=\"\"\n               \/>                                            <\/div>\n                    <span class=\"sidebar-sub-title\">Written By<\/span>\n                    <a class=\"u-text-underline\" href=\"https:\/\/www.allencarr.com\/en-us\/authors\/john-dicey\/\" title=\"John Dicey Bio\">\n                        <h5 class=\"author__author\">John Dicey<\/h5>\n                    <\/a>\n                                                                <h6 class=\"author__title sidebar-content\">Former Global Chief Executive Officer &#038; Senior Facilitator<\/h6>\n                                    <\/div>\n                                                    <div class=\"sidebar-inner-section\">\n                        <span class=\"sidebar-sub-title\">Reviewed by<\/span>\n                        <a href=\"https:\/\/www.allencarr.com\/en-us\/authors\/paul-baker\/\" title=\"Paul Baker, BSc (Hons) Bio\">\n                            <p class=\"sidebar-content\">Paul Baker, BSc (Hons)<\/p>\n                        <\/a>\n                    <\/div>\n                                <div class=\"sidebar-inner-section\">\n                    <span class=\"sidebar-sub-title\">Published<\/span>\n                                        <p class=\"sidebar-content\">14 June 2022<\/p>\n                <\/div>\n                <div class=\"sidebar-inner-section\">\n                    <span class=\"sidebar-sub-title\">Last Updated<\/span>\n                    <p class=\"sidebar-content\">\n                        22 July 2024\n                    <\/p>\n                <\/div>\n                                    <div class=\"sidebar-inner-section\">\n                        <span class=\"sidebar-sub-title\">Issues<\/span>\n                        <div class=\"article-categories\">\n                                                                                                <a class=\"article-category\" href=\"https:\/\/www.allencarr.com\/en-us\/articles\/addictions\/smoking\/\">Smoking<\/a>\n                                                                                                                                               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\n<section class=\"formatted-text \">\n\t<div class=\"container container--large\">\n\t\t<p>On the same day you promised lots of help to cope with the cost-of-living crisis. I think families impoverished by the cost of smoking need help now more than ever. This is something that will lift millions of households out of poverty or at least partially ameliorate the impact as the cost-of-living crisis deepens.<\/p>\n<p>You have pledged to cut costs in all UK households this year\u2026why not take urgent, cost-effective action by providing extra help for smokers to quit? Allen Carr\u2019s Easyway is standing by, is ready, able, and willing to undertake a huge quit smoking campaign to help (literally) millions of UK smokers to quit in the next 12 months.<\/p>\n<p>It\u2019s time for you to deploy a simple, easy to deliver, clinically proven, world-leading solution to the smoking problem to low income smokers across the UK.<\/p>\n<p>Rather than it being delivered by a costly, unproven \u201cflashy\u201d app that costs millions and won\u2019t be compatible with older smartphones (exactly the type owned by those most in need of help from the \u201clevelling up\u201d and \u201creducing health inequalities\u201d campaigns) it is delivered via a simple link that provides access to our live seminars or our online video program.<\/p>\n<p>Never has the phrase,\u00a0<em><strong>\u201cKeep it simple, stupid\u201d<\/strong><\/em>\u00a0been more apt.<\/p>\n<p>A family of 4 with one smoker spending around \u00a35 a day on cigarettes takes nearly \u00a32,000 per year out of the family budget.<\/p>\n<p>We shouldn\u2019t be nagging and badgering those smokers to quit with scary health warnings \u2013 we should instead be inspiring them to \u201cgive it a go\u201d.<\/p>\n<p>It should be broadcast far and wide that it can be easy to get free from cigarettes, if you know how. And we know how.<\/p>\n<p>Now THAT\u2019S exciting news for smokers and their families!<\/p>\n<p>I look forward to hearing from you.<\/p>\n<p>Best wishes<\/p>\n<p>John C Dicey<\/p>\n<p>Global CEO &amp; Senior Facilitator<\/p>\n<p>Allen Carr\u2019s Easyway<\/p>\n<p><a class=\"button red hvr\" title=\"Find your easyway to stop smoking &amp; Vaping\" href=\"https:\/\/www.allencarr.com\/en-us\/easyway-stop-smoking\/#choose\" target=\"_blank\" rel=\"noopener noreferrer\">Find your easyway to quit smoking &amp; Vaping<\/a><\/p>\n<p><a href=\"https:\/\/www.gov.uk\/government\/publications\/the-khan-review-making-smoking-obsolete\" rel=\"noopener\" target=\"_blank\">https:\/\/www.gov.uk\/government\/publications\/the-khan-review-making-smoking-obsolete<\/a><\/p>\n\n\n\t\t\t<\/div>\n<\/section>\n\n\n\t<section class=\"video-block video-block--left video-block--landscape  video-block--singular\">\n\t<div class=\"container\">\n\t\t<div class=\"video-block__inner\">\n\t\t\t<h2 class=\"video-block__title\">Will banning under 21s from buying cigarettes work?<\/h2>\n\t\t\t<div class=\"video-block__description\"><p>We support anything that helps smokers to quit but will banning under 21s from buying cigarettes make them seem more alluring to youngsters? <\/p>\n<p>Great if it prevents kids from starting smoking but wouldn\u2019t it be better to also offer smokers more ways to quit?<\/p>\n<\/div>\n\n\t\t\t\t\t\t\t<div class=\"video-block__video\">\n\t\t\t\t\t<div class=\"video-block__image\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\"\n     src=\"https:\/\/allen-carr-live.s3.eu-west-1.amazonaws.com\/wp-content\/uploads\/2022\/06\/29160833\/will-banning-under-21s-from-buying-cigarettes-work.png\"\n             srcset=\"https:\/\/allen-carr-live.s3.eu-west-1.amazonaws.com\/wp-content\/uploads\/2022\/06\/29160833\/will-banning-under-21s-from-buying-cigarettes-work-220x124.png 360w,\n             https:\/\/allen-carr-live.s3.eu-west-1.amazonaws.com\/wp-content\/uploads\/2022\/06\/29160833\/will-banning-under-21s-from-buying-cigarettes-work-440x247.png 768w,\n             https:\/\/allen-carr-live.s3.eu-west-1.amazonaws.com\/wp-content\/uploads\/2022\/06\/29160833\/will-banning-under-21s-from-buying-cigarettes-work.png 1440w,\n             https:\/\/allen-carr-live.s3.eu-west-1.amazonaws.com\/wp-content\/uploads\/2022\/06\/29160833\/will-banning-under-21s-from-buying-cigarettes-work.png 2000w\"\n             alt=\"\"\n               \/>\t\t\t\t\t\t<span\n\t\t\t\t\t\t\tclass=\"video-block__play-button material-icons\"\n\t\t\t\t\t\t\tdata-target=\"video-block-block_bb23adf3431fc6fa9973ba16e8eef44e\"\n\t\t\t\t\t\t\tdata-behaviour=\"open-modal\"\n\t\t\t\t\t\t\tdata-autoplay=\"true\">play_circle_outline<\/span>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div class=\"modal modal--landscape\" data-behaviour=\"modal\" data-target=\"video-block-block_bb23adf3431fc6fa9973ba16e8eef44e\">\n    <div class=\"modal__inner\">\n        <a class=\"modal__close\" title=\"close\" href=\"#\" \n            data-behaviour=\"close-modal\" data-target=\"video-block-block_bb23adf3431fc6fa9973ba16e8eef44e\">\n            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 14.23 14.23\">\n                <g transform=\"translate(0 7.115) rotate(-45)\">\n                    <path d=\"M4.4,10.062V5.66H0V4.4H4.4V0H5.66V4.4h4.4V5.66H5.66v4.4Z\" fill=\"#000\"\/>\n                <\/g>\n            <\/svg>\n        <\/a>\n        <div class=\"modal__content\" data-ref=\"modal-content\"><div class=\"u-video-embed\"><div class=\"u-video-embed\"><iframe title=\"Will banning under 21s from buying cigarettes work? - Allen Carr&#039;s Easyway on GB News\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/FzfPXuZGEKU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/div><\/div>\n    <\/div>\n<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\t<script type=\"application\/ld+json\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@type\":\"VideoObject\",\"embedUrl\":\"https:\\\/\\\/www.youtube.com\\\/embed\\\/FzfPXuZGEKU\",\"name\":\"Dear Boris, keep it simple, stupid!\",\"description\":\"Will banning under 21s from buying cigarettes work?. We support anything that helps smokers to quit but will banning under 21s from buying cigarettes make them seem more alluring to youngsters? \\r\\n\\r\\nGreat if it prevents kids from starting smoking but wouldn\\u2019t it be better to also offer smokers more ways to quit?\",\"uploadDate\":\"2022-06-14T12:45:00+01:00\",\"thumbnailUrl\":\"https:\\\/\\\/allen-carr-live.s3.eu-west-1.amazonaws.com\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/29160833\\\/will-banning-under-21s-from-buying-cigarettes-work-150x150.png\"}<\/script>\n\n\n\t<section class=\"video-block video-block--left video-block--landscape  video-block--singular\">\n\t<div class=\"container\">\n\t\t<div class=\"video-block__inner\">\n\t\t\t<h2 class=\"video-block__title\">Isn\u2019t it time to offer something different?<\/h2>\n\t\t\t<div class=\"video-block__description\"><p>What if a smoker has tried nicotine patches, gum, and vaping? <\/p>\n<p>Isn\u2019t it time to offer them something different, drug-free, &#038; clinically proven and a wonderful opportunity to be excited at the prospect of stopping smoking easily?<\/p>\n<\/div>\n\n\t\t\t\t\t\t\t<div class=\"video-block__video\">\n\t\t\t\t\t<div class=\"video-block__image\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\"\n     src=\"https:\/\/allen-carr-live.s3.eu-west-1.amazonaws.com\/wp-content\/uploads\/2022\/06\/29160647\/isnt-it-time-to-offer-smokers-somethign-different.png\"\n             srcset=\"https:\/\/allen-carr-live.s3.eu-west-1.amazonaws.com\/wp-content\/uploads\/2022\/06\/29160647\/isnt-it-time-to-offer-smokers-somethign-different-220x124.png 360w,\n             https:\/\/allen-carr-live.s3.eu-west-1.amazonaws.com\/wp-content\/uploads\/2022\/06\/29160647\/isnt-it-time-to-offer-smokers-somethign-different-440x247.png 768w,\n             https:\/\/allen-carr-live.s3.eu-west-1.amazonaws.com\/wp-content\/uploads\/2022\/06\/29160647\/isnt-it-time-to-offer-smokers-somethign-different.png 1440w,\n             https:\/\/allen-carr-live.s3.eu-west-1.amazonaws.com\/wp-content\/uploads\/2022\/06\/29160647\/isnt-it-time-to-offer-smokers-somethign-different.png 2000w\"\n             alt=\"\"\n               \/>\t\t\t\t\t\t<span\n\t\t\t\t\t\t\tclass=\"video-block__play-button material-icons\"\n\t\t\t\t\t\t\tdata-target=\"video-block-block_d5c5f5bb8761e47cc653c570730beb75\"\n\t\t\t\t\t\t\tdata-behaviour=\"open-modal\"\n\t\t\t\t\t\t\tdata-autoplay=\"true\">play_circle_outline<\/span>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div class=\"modal modal--landscape\" data-behaviour=\"modal\" data-target=\"video-block-block_d5c5f5bb8761e47cc653c570730beb75\">\n    <div class=\"modal__inner\">\n        <a class=\"modal__close\" title=\"close\" href=\"#\" \n            data-behaviour=\"close-modal\" data-target=\"video-block-block_d5c5f5bb8761e47cc653c570730beb75\">\n            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 14.23 14.23\">\n                <g transform=\"translate(0 7.115) rotate(-45)\">\n                    <path d=\"M4.4,10.062V5.66H0V4.4H4.4V0H5.66V4.4h4.4V5.66H5.66v4.4Z\" fill=\"#000\"\/>\n                <\/g>\n            <\/svg>\n        <\/a>\n        <div class=\"modal__content\" data-ref=\"modal-content\"><div class=\"u-video-embed\"><div class=\"u-video-embed\"><iframe title=\"Isn&#039;t it time to offer smokers a new way - Allen Carr&#039;s Easyway on GB News\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/eFw29uuIVaE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/div><\/div>\n    <\/div>\n<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\t<script type=\"application\/ld+json\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@type\":\"VideoObject\",\"embedUrl\":\"https:\\\/\\\/www.youtube.com\\\/embed\\\/eFw29uuIVaE\",\"name\":\"Dear Boris, keep it simple, stupid!\",\"description\":\"Isn\\u2019t it time to offer something different?. What if a smoker has tried nicotine patches, gum, and vaping? \\r\\n\\r\\nIsn\\u2019t it time to offer them something different, drug-free, & clinically proven and a wonderful opportunity to be excited at the prospect of stopping smoking easily?\",\"uploadDate\":\"2022-06-14T12:45:00+01:00\",\"thumbnailUrl\":\"https:\\\/\\\/allen-carr-live.s3.eu-west-1.amazonaws.com\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/29160647\\\/isnt-it-time-to-offer-smokers-somethign-different-150x150.png\"}<\/script>\n\n\n\t<section class=\"video-block video-block--left video-block--landscape  video-block--singular\">\n\t<div class=\"container\">\n\t\t<div class=\"video-block__inner\">\n\t\t\t<h2 class=\"video-block__title\">It\u2019s time to offer smokers hope and lift them out of poverty<\/h2>\n\t\t\t<div class=\"video-block__description\"><p>Even a light smoker is likely to be spending around \u00a32k a year out of their household budget on cigarettes. It\u2019s time to offer them hope, more help, and an amazing opportunity to be free from the addiction while also being lifted out of poverty.<\/p>\n<\/div>\n\n\t\t\t\t\t\t\t<div class=\"video-block__video\">\n\t\t\t\t\t<div class=\"video-block__image\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\"\n     src=\"https:\/\/allen-carr-live.s3.eu-west-1.amazonaws.com\/wp-content\/uploads\/2022\/06\/29160411\/its-time-to-offer-smokers-hope.png\"\n             srcset=\"https:\/\/allen-carr-live.s3.eu-west-1.amazonaws.com\/wp-content\/uploads\/2022\/06\/29160411\/its-time-to-offer-smokers-hope-220x124.png 360w,\n             https:\/\/allen-carr-live.s3.eu-west-1.amazonaws.com\/wp-content\/uploads\/2022\/06\/29160411\/its-time-to-offer-smokers-hope-440x248.png 768w,\n             https:\/\/allen-carr-live.s3.eu-west-1.amazonaws.com\/wp-content\/uploads\/2022\/06\/29160411\/its-time-to-offer-smokers-hope.png 1440w,\n             https:\/\/allen-carr-live.s3.eu-west-1.amazonaws.com\/wp-content\/uploads\/2022\/06\/29160411\/its-time-to-offer-smokers-hope.png 2000w\"\n             alt=\"\"\n               \/>\t\t\t\t\t\t<span\n\t\t\t\t\t\t\tclass=\"video-block__play-button material-icons\"\n\t\t\t\t\t\t\tdata-target=\"video-block-block_accf58d75581b98e05b548db0f0d7a42\"\n\t\t\t\t\t\t\tdata-behaviour=\"open-modal\"\n\t\t\t\t\t\t\tdata-autoplay=\"true\">play_circle_outline<\/span>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div class=\"modal modal--landscape\" data-behaviour=\"modal\" data-target=\"video-block-block_accf58d75581b98e05b548db0f0d7a42\">\n    <div class=\"modal__inner\">\n        <a class=\"modal__close\" title=\"close\" href=\"#\" \n            data-behaviour=\"close-modal\" data-target=\"video-block-block_accf58d75581b98e05b548db0f0d7a42\">\n            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 14.23 14.23\">\n                <g transform=\"translate(0 7.115) rotate(-45)\">\n                    <path d=\"M4.4,10.062V5.66H0V4.4H4.4V0H5.66V4.4h4.4V5.66H5.66v4.4Z\" fill=\"#000\"\/>\n                <\/g>\n            <\/svg>\n        <\/a>\n        <div class=\"modal__content\" data-ref=\"modal-content\"><div class=\"u-video-embed\"><div class=\"u-video-embed\"><iframe title=\"It&#039;s time to offer smokers hope and lift people out of poverty - Allen Carr&#039;s Easyway on GB News\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/uAmOTz0Uiuk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/div><\/div>\n    <\/div>\n<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\t<script type=\"application\/ld+json\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@type\":\"VideoObject\",\"embedUrl\":\"https:\\\/\\\/www.youtube.com\\\/embed\\\/uAmOTz0Uiuk\",\"name\":\"Dear Boris, keep it simple, stupid!\",\"description\":\"It\\u2019s time to offer smokers hope and lift them out of poverty. Even a light smoker is likely to be spending around \\u00a32k a year out of their household budget on cigarettes. It\\u2019s time to offer them hope, more help, and an amazing opportunity to be free from the addiction while also being lifted out of poverty.\",\"uploadDate\":\"2022-06-14T12:45:00+01:00\",\"thumbnailUrl\":\"https:\\\/\\\/allen-carr-live.s3.eu-west-1.amazonaws.com\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/29160411\\\/its-time-to-offer-smokers-hope-150x150.png\"}<\/script>\n\n\n\t<section class=\"video-block video-block--left video-block--landscape  video-block--singular\">\n\t<div class=\"container\">\n\t\t<div class=\"video-block__inner\">\n\t\t\t<h2 class=\"video-block__title\">There\u2019s more help for smokers on the way<\/h2>\n\t\t\t<div class=\"video-block__description\"><p>There\u2019s more help for smokers on the way but I hope the NHS &#038; Dept of Health keep it simple. <\/p>\n<p>There\u2019s an amazing opportunity to use technology to help smokers to quit \u2013 but if the focus is on complex apps which won\u2019t work on the older phones used by a majority of smokers who need help \u2013 it won\u2019t contribute to levelling up or have an impact on health inequalities. <\/p>\n<p>Our online live group seminars and online video programs rely on a simple link \u2013 nothing more complicated than that \u2013 and deliver a clinically proven, drug-free, cost-effective way of stopping smoking<\/p>\n<\/div>\n\n\t\t\t\t\t\t\t<div class=\"video-block__video\">\n\t\t\t\t\t<div class=\"video-block__image\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\"\n     src=\"https:\/\/allen-carr-live.s3.eu-west-1.amazonaws.com\/wp-content\/uploads\/2022\/06\/29160239\/there-is-more-help-for-smokers-on-the-way.png\"\n             srcset=\"https:\/\/allen-carr-live.s3.eu-west-1.amazonaws.com\/wp-content\/uploads\/2022\/06\/29160239\/there-is-more-help-for-smokers-on-the-way-220x123.png 360w,\n             https:\/\/allen-carr-live.s3.eu-west-1.amazonaws.com\/wp-content\/uploads\/2022\/06\/29160239\/there-is-more-help-for-smokers-on-the-way-440x247.png 768w,\n             https:\/\/allen-carr-live.s3.eu-west-1.amazonaws.com\/wp-content\/uploads\/2022\/06\/29160239\/there-is-more-help-for-smokers-on-the-way.png 1440w,\n             https:\/\/allen-carr-live.s3.eu-west-1.amazonaws.com\/wp-content\/uploads\/2022\/06\/29160239\/there-is-more-help-for-smokers-on-the-way.png 2000w\"\n             alt=\"\"\n               \/>\t\t\t\t\t\t<span\n\t\t\t\t\t\t\tclass=\"video-block__play-button material-icons\"\n\t\t\t\t\t\t\tdata-target=\"video-block-block_9127ac69fddb38cc89120345bfbe0ff7\"\n\t\t\t\t\t\t\tdata-behaviour=\"open-modal\"\n\t\t\t\t\t\t\tdata-autoplay=\"true\">play_circle_outline<\/span>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div class=\"modal modal--landscape\" data-behaviour=\"modal\" data-target=\"video-block-block_9127ac69fddb38cc89120345bfbe0ff7\">\n    <div class=\"modal__inner\">\n        <a class=\"modal__close\" title=\"close\" href=\"#\" \n            data-behaviour=\"close-modal\" data-target=\"video-block-block_9127ac69fddb38cc89120345bfbe0ff7\">\n            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 14.23 14.23\">\n                <g transform=\"translate(0 7.115) rotate(-45)\">\n                    <path d=\"M4.4,10.062V5.66H0V4.4H4.4V0H5.66V4.4h4.4V5.66H5.66v4.4Z\" fill=\"#000\"\/>\n                <\/g>\n            <\/svg>\n        <\/a>\n        <div class=\"modal__content\" data-ref=\"modal-content\"><div class=\"u-video-embed\"><div class=\"u-video-embed\"><iframe title=\"There\u2019s more help for smokers on the way - Allen Carr&#039;s Easyway on GB News\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/293lSUxM0UQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/div><\/div>\n    <\/div>\n<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\t<script type=\"application\/ld+json\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@type\":\"VideoObject\",\"embedUrl\":\"https:\\\/\\\/www.youtube.com\\\/embed\\\/293lSUxM0UQ\",\"name\":\"Dear Boris, keep it simple, stupid!\",\"description\":\"There\\u2019s more help for smokers on the way. There\\u2019s more help for smokers on the way but I hope the NHS & Dept of Health keep it simple. \\r\\n\\r\\nThere\\u2019s an amazing opportunity to use technology to help smokers to quit \\u2013 but if the focus is on complex apps which won\\u2019t work on the older phones used by a majority of smokers who need help \\u2013 it won\\u2019t contribute to levelling up or have an impact on health inequalities. \\r\\n\\r\\nOur online live group seminars and online video programs rely on a simple link \\u2013 nothing more complicated than that \\u2013 and deliver a clinically proven, drug-free, cost-effective way of stopping smoking\",\"uploadDate\":\"2022-06-14T12:45:00+01:00\",\"thumbnailUrl\":\"https:\\\/\\\/allen-carr-live.s3.eu-west-1.amazonaws.com\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/29160239\\\/there-is-more-help-for-smokers-on-the-way-150x150.png\"}<\/script>\n\n\n            <\/div>\n        <\/div>\n        <\/section>\n\n    <section class=\"related-articles u-background-white article-related-articles\">\n                \n                            \n                \n        <h3 class=\"related-articles__title u-text-center\">\n            Up next&#8230;\n        <\/h3>\n\n        <div class=\"container related-articles__container\">\n                                                                            <div class=\"article-preview article-preview--standard_altern u-hover-state\">\n    <div class=\"article-preview__columns article-preview__columns--standard_altern\">\n        <div class=\"article-preview__column article-preview__column--standard_altern\">\n            <a href=\"https:\/\/www.allencarr.com\/en-us\/easyway-stop-smoking\/the-easyway-to-quit-smoking-a-new-performance\/\" alt=\"article url\">\n                <div class=\"article-preview__image-wrap u-image-absolute\">\n                                                                                            <img decoding=\"async\"\n     src=\"https:\/\/www.allencarr.com\/wp-content\/uploads\/2026\/02\/PXL_20260208_200523309.PORTRAIT-scaled-e1770887636471.jpg\"\n             srcset=\"https:\/\/www.allencarr.com\/wp-content\/uploads\/2026\/02\/PXL_20260208_200523309.PORTRAIT-scaled-e1770887636471.jpg 360w,\n             https:\/\/www.allencarr.com\/wp-content\/uploads\/2026\/02\/PXL_20260208_200523309.PORTRAIT-scaled-e1770887636471.jpg 768w,\n             https:\/\/www.allencarr.com\/wp-content\/uploads\/2026\/02\/PXL_20260208_200523309.PORTRAIT-scaled-e1770887636471.jpg 1440w,\n             https:\/\/www.allencarr.com\/wp-content\/uploads\/2026\/02\/PXL_20260208_200523309.PORTRAIT-scaled-e1770887636471.jpg 2000w\"\n             alt=\"\"\n               \/>                                    <\/div>\n            <\/a>\n        <\/div>\n\n        <div class=\"article-preview__column article-preview__column--standard_altern\">\n            <div class=\"article-preview__post-info article-preview__post-info--standard_altern\">\n                <div class=\"article-preview__taxonomy-terms\">\n                                            <a href=\"https:\/\/www.allencarr.com\/en-us\/articles\/addictions\/smoking\/smoking-in-the-news\/\" class=\"type-category term-primary\" alt=\"category term\">\n                            Smoking In the News\n                        <\/a>\n                                    <\/div>\n\n                <div class=\"article-preview__date-wrap\">\n                    <span>\n                        May 2026\n                    <\/span>\n                <\/div>\n            <\/div>\n\n            <div class=\"article-preview__title-wrap\">\n                <a href=\"https:\/\/www.allencarr.com\/en-us\/easyway-stop-smoking\/the-easyway-to-quit-smoking-a-new-performance\/\" alt=\"article url\">\n                    <h3 class=\"article-preview__title\">\n                        The Easyway to Quit Smoking: A New Performance\n                    <\/h3>\n                <\/a>\n            <\/div>\n\n            <div class=\"article-preview__description-wrap\">\n                \n            <\/div>\n\n                            <div class=\"article-preview__readtime\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 20 20\"><path fill=\"none\" d=\"M0 0h20v20H0z\"\/><path d=\"M10 2c4.42 0 8 3.58 8 8s-3.58 8-8 8-8-3.58-8-8 3.58-8 8-8m0 14c3.31 0 6-2.69 6-6s-2.69-6-6-6-6 2.69-6 6 2.69 6 6 6m-.71-5.29c.07.05.14.1.23.15l-.02.02L14 13l-3.03-3.19L10 5l-.97 4.81h.01c0 .02-.01.05-.02.09S9 9.97 9 10c0 .28.1.52.29.71\"\/><\/svg>\n                    <span>1 minute read<\/span>\n                <\/div>\n                    <\/div>\n    <\/div>\n<\/div>\n                                                                            <div class=\"article-preview article-preview--standard_altern u-hover-state\">\n    <div class=\"article-preview__columns article-preview__columns--standard_altern\">\n        <div class=\"article-preview__column article-preview__column--standard_altern\">\n            <a href=\"https:\/\/www.allencarr.com\/en-us\/easyway-stop-smoking\/lords-committee-stage-of-the-tobacco-and-vapes-bill\/\" alt=\"article url\">\n                <div class=\"article-preview__image-wrap u-image-absolute\">\n                                                                                            <img decoding=\"async\"\n     src=\"https:\/\/www.allencarr.com\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-14-at-10.37.16-1.png\"\n             srcset=\"https:\/\/www.allencarr.com\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-14-at-10.37.16-1.png 360w,\n             https:\/\/www.allencarr.com\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-14-at-10.37.16-1.png 768w,\n             https:\/\/www.allencarr.com\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-14-at-10.37.16-1.png 1440w,\n             https:\/\/www.allencarr.com\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-14-at-10.37.16-1.png 2000w\"\n             alt=\"\"\n               \/>                                    <\/div>\n            <\/a>\n        <\/div>\n\n        <div class=\"article-preview__column article-preview__column--standard_altern\">\n            <div class=\"article-preview__post-info article-preview__post-info--standard_altern\">\n                <div class=\"article-preview__taxonomy-terms\">\n                                            <a href=\"https:\/\/www.allencarr.com\/en-us\/articles\/addictions\/smoking\/smoking-in-the-news\/\" class=\"type-category term-primary\" alt=\"category term\">\n                            Smoking In the News\n                        <\/a>\n                                    <\/div>\n\n                <div class=\"article-preview__date-wrap\">\n                    <span>\n                        May 2026\n                    <\/span>\n                <\/div>\n            <\/div>\n\n            <div class=\"article-preview__title-wrap\">\n                <a href=\"https:\/\/www.allencarr.com\/en-us\/easyway-stop-smoking\/lords-committee-stage-of-the-tobacco-and-vapes-bill\/\" alt=\"article url\">\n                    <h3 class=\"article-preview__title\">\n                        Lords Committee\u00a0Stage of the Tobacco and Vapes Bill\n                    <\/h3>\n                <\/a>\n            <\/div>\n\n            <div class=\"article-preview__description-wrap\">\n                \n            <\/div>\n\n                            <div class=\"article-preview__readtime\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 20 20\"><path fill=\"none\" d=\"M0 0h20v20H0z\"\/><path d=\"M10 2c4.42 0 8 3.58 8 8s-3.58 8-8 8-8-3.58-8-8 3.58-8 8-8m0 14c3.31 0 6-2.69 6-6s-2.69-6-6-6-6 2.69-6 6 2.69 6 6 6m-.71-5.29c.07.05.14.1.23.15l-.02.02L14 13l-3.03-3.19L10 5l-.97 4.81h.01c0 .02-.01.05-.02.09S9 9.97 9 10c0 .28.1.52.29.71\"\/><\/svg>\n                    <span>2 minute read<\/span>\n                <\/div>\n                    <\/div>\n    <\/div>\n<\/div>\n                                                                            <div class=\"article-preview article-preview--standard_altern u-hover-state\">\n    <div class=\"article-preview__columns article-preview__columns--standard_altern\">\n        <div class=\"article-preview__column article-preview__column--standard_altern\">\n            <a href=\"https:\/\/www.allencarr.com\/en-us\/articles\/celebrating-our-1000-prize-draw-winner-for-2025\/\" alt=\"article url\">\n                <div class=\"article-preview__image-wrap u-image-absolute\">\n                                                                                            <img decoding=\"async\"\n     src=\"https:\/\/www.allencarr.com\/wp-content\/uploads\/2025\/07\/giorgio-trovato-_XTY6lD8jgM-unsplash-1-scaled.jpg\"\n             srcset=\"https:\/\/www.allencarr.com\/wp-content\/uploads\/2025\/07\/giorgio-trovato-_XTY6lD8jgM-unsplash-1-scaled.jpg 360w,\n             https:\/\/www.allencarr.com\/wp-content\/uploads\/2025\/07\/giorgio-trovato-_XTY6lD8jgM-unsplash-1-scaled.jpg 768w,\n             https:\/\/www.allencarr.com\/wp-content\/uploads\/2025\/07\/giorgio-trovato-_XTY6lD8jgM-unsplash-1-scaled.jpg 1440w,\n             https:\/\/www.allencarr.com\/wp-content\/uploads\/2025\/07\/giorgio-trovato-_XTY6lD8jgM-unsplash-1-scaled.jpg 2000w\"\n             alt=\"\"\n               \/>                                    <\/div>\n            <\/a>\n        <\/div>\n\n        <div class=\"article-preview__column article-preview__column--standard_altern\">\n            <div class=\"article-preview__post-info article-preview__post-info--standard_altern\">\n                <div class=\"article-preview__taxonomy-terms\">\n                                            <a href=\"https:\/\/www.allencarr.com\/en-us\/articles\/addictions\/smoking\/smoking-in-the-news\/\" class=\"type-category term-primary\" alt=\"category term\">\n                            Smoking In the News\n                        <\/a>\n                                    <\/div>\n\n                <div class=\"article-preview__date-wrap\">\n                    <span>\n                        May 2026\n                    <\/span>\n                <\/div>\n            <\/div>\n\n            <div class=\"article-preview__title-wrap\">\n                <a href=\"https:\/\/www.allencarr.com\/en-us\/articles\/celebrating-our-1000-prize-draw-winner-for-2025\/\" alt=\"article url\">\n                    <h3 class=\"article-preview__title\">\n                        Celebrating our \u00a31,000 prize draw winner for 2025!\n                    <\/h3>\n                <\/a>\n            <\/div>\n\n            <div class=\"article-preview__description-wrap\">\n                \n            <\/div>\n\n                            <div class=\"article-preview__readtime\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 20 20\"><path fill=\"none\" d=\"M0 0h20v20H0z\"\/><path d=\"M10 2c4.42 0 8 3.58 8 8s-3.58 8-8 8-8-3.58-8-8 3.58-8 8-8m0 14c3.31 0 6-2.69 6-6s-2.69-6-6-6-6 2.69-6 6 2.69 6 6 6m-.71-5.29c.07.05.14.1.23.15l-.02.02L14 13l-3.03-3.19L10 5l-.97 4.81h.01c0 .02-.01.05-.02.09S9 9.97 9 10c0 .28.1.52.29.71\"\/><\/svg>\n                    <span>8 minute read<\/span>\n                <\/div>\n                    <\/div>\n    <\/div>\n<\/div>\n                                                                            <div class=\"article-preview article-preview--standard_altern u-hover-state\">\n    <div class=\"article-preview__columns article-preview__columns--standard_altern\">\n        <div class=\"article-preview__column article-preview__column--standard_altern\">\n            <a href=\"https:\/\/www.allencarr.com\/en-us\/easyway-stop-smoking\/the-cost-of-tobacco-over-7-million-lives-lost-worldwide-in-2023\/\" alt=\"article url\">\n                <div class=\"article-preview__image-wrap u-image-absolute\">\n                                                                                            <img decoding=\"async\"\n     src=\"https:\/\/www.allencarr.com\/wp-content\/uploads\/2025\/07\/haim-charbit-KThe9Aw7IFk-unsplash-1-scaled.jpg\"\n             srcset=\"https:\/\/www.allencarr.com\/wp-content\/uploads\/2025\/07\/haim-charbit-KThe9Aw7IFk-unsplash-1-scaled.jpg 360w,\n             https:\/\/www.allencarr.com\/wp-content\/uploads\/2025\/07\/haim-charbit-KThe9Aw7IFk-unsplash-1-scaled.jpg 768w,\n             https:\/\/www.allencarr.com\/wp-content\/uploads\/2025\/07\/haim-charbit-KThe9Aw7IFk-unsplash-1-scaled.jpg 1440w,\n             https:\/\/www.allencarr.com\/wp-content\/uploads\/2025\/07\/haim-charbit-KThe9Aw7IFk-unsplash-1-scaled.jpg 2000w\"\n             alt=\"tobacco exposure\"\n               \/>                                    <\/div>\n            <\/a>\n        <\/div>\n\n        <div class=\"article-preview__column article-preview__column--standard_altern\">\n            <div class=\"article-preview__post-info article-preview__post-info--standard_altern\">\n                <div class=\"article-preview__taxonomy-terms\">\n                                            <a href=\"https:\/\/www.allencarr.com\/en-us\/articles\/addictions\/smoking\/smoking-in-the-news\/\" class=\"type-category term-primary\" alt=\"category term\">\n                            Smoking In the News\n                        <\/a>\n                                    <\/div>\n\n                <div class=\"article-preview__date-wrap\">\n                    <span>\n                        May 2026\n                    <\/span>\n                <\/div>\n            <\/div>\n\n            <div class=\"article-preview__title-wrap\">\n                <a href=\"https:\/\/www.allencarr.com\/en-us\/easyway-stop-smoking\/the-cost-of-tobacco-over-7-million-lives-lost-worldwide-in-2023\/\" alt=\"article url\">\n                    <h3 class=\"article-preview__title\">\n                        The Cost of Tobacco: Over 7 Million Lives Lost Worldwide&#8230;\n                    <\/h3>\n                <\/a>\n            <\/div>\n\n            <div class=\"article-preview__description-wrap\">\n                \n            <\/div>\n\n                            <div class=\"article-preview__readtime\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 20 20\"><path fill=\"none\" d=\"M0 0h20v20H0z\"\/><path d=\"M10 2c4.42 0 8 3.58 8 8s-3.58 8-8 8-8-3.58-8-8 3.58-8 8-8m0 14c3.31 0 6-2.69 6-6s-2.69-6-6-6-6 2.69-6 6 2.69 6 6 6m-.71-5.29c.07.05.14.1.23.15l-.02.02L14 13l-3.03-3.19L10 5l-.97 4.81h.01c0 .02-.01.05-.02.09S9 9.97 9 10c0 .28.1.52.29.71\"\/><\/svg>\n                    <span>2 minute read<\/span>\n                <\/div>\n                    <\/div>\n    <\/div>\n<\/div>\n                    <\/div>\n    <\/section>\n","protected":false},"excerpt":{"rendered":"<p>Dear Mr Johnson,<\/p>\n<p>A 9th June 2022 report recommends a rise in the legal age for smoking to 21, something which is clearly unlikely to survive the consultation process.<\/p>\n","protected":false},"author":1,"featured_media":144148,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[645,690,648,706],"tags":[],"addiction":[28],"country":[],"class_list":["post-146776","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-smoking","category-smoking-in-the-news","category-vaping","category-vaping-in-the-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ 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