{"id":146783,"date":"2021-11-11T15:33:00","date_gmt":"2021-11-11T15:33:00","guid":{"rendered":"https:\/\/www.allencarr.com\/articles\/big-tobaccos-rebrand-fools-no-one\/"},"modified":"2024-11-25T14:00:36","modified_gmt":"2024-11-25T14:00:36","slug":"big-tobaccos-rebrand-fools-no-one","status":"publish","type":"post","link":"https:\/\/www.allencarr.com\/en-us\/articles\/big-tobaccos-rebrand-fools-no-one\/","title":{"rendered":"Big Nicotine\u2019s rebrand fools no-one"},"content":{"rendered":"    <section  class=\"container container--large article-container\">\n            <div class=\"article \">\n            <div class=\"article__sidebar\">\n                <div class=\"sidebar-inner-section author\">\n                    <div class=\"author__avatar\">\n                                                                                                            <img decoding=\"async\"\n     src=\"https:\/\/allen-carr-live.s3.eu-west-1.amazonaws.com\/wp-content\/uploads\/2022\/02\/16103712\/author-john-dicey-200x200.jpeg\"\n             srcset=\"https:\/\/allen-carr-live.s3.eu-west-1.amazonaws.com\/wp-content\/uploads\/2022\/02\/16103712\/author-john-dicey-50x50.jpeg 360w,\n             https:\/\/allen-carr-live.s3.eu-west-1.amazonaws.com\/wp-content\/uploads\/2022\/02\/16103712\/author-john-dicey-100x100.jpeg 768w,\n             https:\/\/allen-carr-live.s3.eu-west-1.amazonaws.com\/wp-content\/uploads\/2022\/02\/16103712\/author-john-dicey-200x200.jpeg 1440w,\n             https:\/\/allen-carr-live.s3.eu-west-1.amazonaws.com\/wp-content\/uploads\/2022\/02\/16103712\/author-john-dicey.jpeg 2000w\"\n             alt=\"\"\n               \/>                                            <\/div>\n                    <span class=\"sidebar-sub-title\">Written By<\/span>\n                    <a class=\"u-text-underline\" href=\"https:\/\/www.allencarr.com\/en-us\/authors\/john-dicey\/\" title=\"John Dicey Bio\">\n                        <h5 class=\"author__author\">John Dicey<\/h5>\n                    <\/a>\n                                                                <h6 class=\"author__title sidebar-content\">Former Global Chief Executive Officer &#038; Senior Facilitator<\/h6>\n                                    <\/div>\n                                                    <div class=\"sidebar-inner-section\">\n                        <span class=\"sidebar-sub-title\">Reviewed by<\/span>\n                        <a href=\"https:\/\/www.allencarr.com\/en-us\/authors\/paul-baker\/\" title=\"Paul Baker, BSc (Hons) Bio\">\n                            <p class=\"sidebar-content\">Paul Baker, BSc (Hons)<\/p>\n                        <\/a>\n                    <\/div>\n                                <div class=\"sidebar-inner-section\">\n                    <span class=\"sidebar-sub-title\">Published<\/span>\n                                        <p class=\"sidebar-content\">11 November 2021<\/p>\n                <\/div>\n                <div class=\"sidebar-inner-section\">\n                    <span class=\"sidebar-sub-title\">Last Updated<\/span>\n                    <p class=\"sidebar-content\">\n                        22 July 2024\n                    <\/p>\n                <\/div>\n                                    <div class=\"sidebar-inner-section\">\n                        <span class=\"sidebar-sub-title\">Issues<\/span>\n                        <div class=\"article-categories\">\n                                                                                                <a class=\"article-category\" href=\"https:\/\/www.allencarr.com\/en-us\/articles\/addictions\/smoking\/\">Smoking<\/a>\n                                                                                                                                                                                                                                                        <a class=\"article-category\" href=\"https:\/\/www.allencarr.com\/en-us\/articles\/addictions\/vaping\/\">Vaping<\/a>\n                                                                                                                                                                                                            <\/div>\n                    <\/div>\n                                                    <div class=\"sidebar-inner-section\">\n                        <span class=\"sidebar-sub-title\">Topics<\/span>\n                        <div class=\"article-categories\">\n                                                                                                                                                            <a class=\"article-category\" href=\"https:\/\/www.allencarr.com\/en-us\/articles\/addictions\/smoking\/smoking-health\/\">Smoking Health<\/a>\n                                                                                                                                <a class=\"article-category\" href=\"https:\/\/www.allencarr.com\/en-us\/articles\/addictions\/smoking\/smoking-in-the-news\/\">Smoking In the News<\/a>\n                                                                                                                                                                                            <a class=\"article-category\" href=\"https:\/\/www.allencarr.com\/en-us\/articles\/addictions\/vaping\/vaping-health\/\">Vaping Health<\/a>\n                                                                                                                                <a class=\"article-category\" href=\"https:\/\/www.allencarr.com\/en-us\/articles\/addictions\/vaping\/vaping-in-the-news\/\">Vaping In the News<\/a>\n                                                                                    <\/div>\n                    <\/div>\n                                <div class=\"sidebar-inner-section\">\n                    <span class=\"sidebar-sub-title\">Share this article<\/span>\n                    <ul class=\"social-list\">\n            <li class=\"social-list__item\">\n            <a class=\"social-list__item-link\"\n               href=\"\/\/www.facebook.com\/sharer.php?u=https:\/\/www.allencarr.com\/en-us\/articles\/big-tobaccos-rebrand-fools-no-one\/\"\n               onclick=\"window.open(this.href, 'share popup','left=20,top=20,width=500,height=360,toolbar=1,resizable=0'); return false;\"\n               rel=\"nofollow noopener noreferrer\"\n               target=\"_blank\">\n                <img decoding=\"async\" src=\"https:\/\/www.allencarr.com\/wp-content\/themes\/allen-carr\/public\/dist\/svgs\/social-facebook-fill.svg\" alt=\"Share to Facebook\"\/>\n            <\/a>\n        <\/li>\n                <li class=\"social-list__item\">\n            <a class=\"social-list__item-link\"\n               href=\"\/\/twitter.com\/intent\/tweet?url=https:\/\/www.allencarr.com\/en-us\/articles\/big-tobaccos-rebrand-fools-no-one\/&#038;text=Big Nicotine\u2019s rebrand fools no-one\"\n               onclick=\"window.open(this.href, 'share popup','left=20,top=20,width=500,height=360,toolbar=1,resizable=0'); return false;\"\n               rel=\"nofollow noopener noreferrer\"\n               target=\"_blank\">\n                <img decoding=\"async\" src=\"https:\/\/www.allencarr.com\/wp-content\/themes\/allen-carr\/public\/dist\/svgs\/social-twitter-fill.svg\" alt=\"Share to Twitter\"\/>\n            <\/a>\n        <\/li>\n        \n        \n    <li class=\"social-list__item\">\n        <a class=\"social-list__item-link\"\n            href=\"https:\/\/www.allencarr.com\/en-us\/articles\/big-tobaccos-rebrand-fools-no-one\/\"\n            data-behaviour=\"copy-link\" title=\"Click to copy\">\n            <img decoding=\"async\" src=\"https:\/\/www.allencarr.com\/wp-content\/themes\/allen-carr\/public\/dist\/svgs\/social-sharelink-fill.svg\" alt=\"Copy link to clipboard\"\/>\n        <\/a>\n    <\/li>\n<\/ul>                <\/div>\n\n                            <\/div>\n            <div class=\"article__content\">\n                <h1 class=\"article__title\">Big Nicotine\u2019s rebrand fools no-one<\/h1>\n\n                \n                                                    <p class=\"article__excerpt\">We&#8217;ve seen all this before with Big Tobacco and &#8220;less harmful&#8221; nicotine products yet they work to increase sale wherever they can.<\/p>\n                \n                \n                                                            <div class=\"article__image\">\n                                                                                    <img decoding=\"async\"\n     src=\"https:\/\/allen-carr-live.s3.eu-west-1.amazonaws.com\/wp-content\/uploads\/2021\/11\/01154218\/Big-Nicotines-rebrand-fools-no-one.jpeg\"\n             srcset=\"https:\/\/allen-carr-live.s3.eu-west-1.amazonaws.com\/wp-content\/uploads\/2021\/11\/01154218\/Big-Nicotines-rebrand-fools-no-one-220x135.jpeg 360w,\n             https:\/\/allen-carr-live.s3.eu-west-1.amazonaws.com\/wp-content\/uploads\/2021\/11\/01154218\/Big-Nicotines-rebrand-fools-no-one-440x271.jpeg 768w,\n             https:\/\/allen-carr-live.s3.eu-west-1.amazonaws.com\/wp-content\/uploads\/2021\/11\/01154218\/Big-Nicotines-rebrand-fools-no-one.jpeg 1440w,\n             https:\/\/allen-carr-live.s3.eu-west-1.amazonaws.com\/wp-content\/uploads\/2021\/11\/01154218\/Big-Nicotines-rebrand-fools-no-one.jpeg 2000w\"\n             alt=\"\"\n               \/>\n                                                    <\/div>\n                                    \n                <div class=\"u-show-mobile article-social-bar\">\n                    <span class=\"sidebar-sub-title\">Share this article<\/span>\n                    <ul class=\"social-list\">\n            <li class=\"social-list__item\">\n            <a class=\"social-list__item-link\"\n               href=\"\/\/www.facebook.com\/sharer.php?u=https:\/\/www.allencarr.com\/en-us\/articles\/big-tobaccos-rebrand-fools-no-one\/\"\n               onclick=\"window.open(this.href, 'share popup','left=20,top=20,width=500,height=360,toolbar=1,resizable=0'); return false;\"\n               rel=\"nofollow noopener noreferrer\"\n               target=\"_blank\">\n                <img decoding=\"async\" src=\"https:\/\/www.allencarr.com\/wp-content\/themes\/allen-carr\/public\/dist\/svgs\/social-facebook-fill.svg\" alt=\"Share to Facebook\"\/>\n            <\/a>\n        <\/li>\n                <li class=\"social-list__item\">\n            <a class=\"social-list__item-link\"\n               href=\"\/\/twitter.com\/intent\/tweet?url=https:\/\/www.allencarr.com\/en-us\/articles\/big-tobaccos-rebrand-fools-no-one\/&#038;text=Big Nicotine\u2019s rebrand fools no-one\"\n               onclick=\"window.open(this.href, 'share popup','left=20,top=20,width=500,height=360,toolbar=1,resizable=0'); return false;\"\n               rel=\"nofollow noopener noreferrer\"\n               target=\"_blank\">\n                <img decoding=\"async\" src=\"https:\/\/www.allencarr.com\/wp-content\/themes\/allen-carr\/public\/dist\/svgs\/social-twitter-fill.svg\" alt=\"Share to Twitter\"\/>\n            <\/a>\n        <\/li>\n        \n        \n    <li class=\"social-list__item\">\n        <a class=\"social-list__item-link\"\n            href=\"https:\/\/www.allencarr.com\/en-us\/articles\/big-tobaccos-rebrand-fools-no-one\/\"\n            data-behaviour=\"copy-link\" title=\"Click to copy\">\n            <img decoding=\"async\" src=\"https:\/\/www.allencarr.com\/wp-content\/themes\/allen-carr\/public\/dist\/svgs\/social-sharelink-fill.svg\" alt=\"Copy link to clipboard\"\/>\n        <\/a>\n    <\/li>\n<\/ul>                <\/div>\n\n                \n                \n                \n                \n<section class=\"formatted-text  formatted-text--full-width\">\n\t<div class=\"container container--large\">\n\t\t<p>Big Tobacco repeatedly rolls out its executives claiming in the media that they are the solution to the smoking problem, urging smokers to switch to what they describe as \u201cless harmful\u201d nicotine products, whilst continuing to work tirelessly to increase cigarette sales wherever they can. In some of their territories the industry\u2019s tactics have succeeded in reducing the age at which youngsters start smoking to under ten years old! That is their goal of course, to hook the addicts as young as possible in order to maximise their \u201ccustomer lifetime value\u201d.<\/p>\n<p>I\u2019ve always wondered what kind of doctors choose to work for and represent Big Tobacco and how they live with the fact that their endeavours result in millions of deaths each year. The same goes for the marketing and advertising employees. Surely a level of psychopathy must run through these company boardrooms, the executives, the doctors, and the creatives whose labours not only contribute to the slaughter millions of addicts each year \u2013 but recruit kids by the millions to take their place.<\/p>\n<h3><strong>Big Tobacco &#038; Corporate Psychopathy<\/strong><\/h3>\n<p>No-one is really surprised that tobacco companies have been using UK social media influencers to peddle\u00a0<a href=\"https:\/\/www.allencarr.com\/en-us\/easyway-stop-smoking\/nicotine-withdrawal-timeline\/\" target=\"_blank\" rel=\"noopener\">nicotine addiction<\/a>\u00a0at home and abroad. What is surprising is that it\u2019s been allowed to go on, entirely unchecked, for so long.<\/p>\n<p>For more than 10 years we\u2019ve been highlighting the fact that Big Nicotine (Big Tobacco &#038; Big Vape) have been developing highly addictive products such as\u00a0<a href=\"https:\/\/www.allencarr.com\/en-us\/easyway-stop-vaping\/\" target=\"_blank\" rel=\"noopener\">vaping<\/a>\u00a0and marketing them mercilessly to youngsters \u2013 especially those in countries where cigarette advertising is banned. Simultaneously, they\u2019ve continued to employ the same old youth-targeting playbook in the parts of the world where no such restrictions exist.<\/p>\n<h3><strong>If Willy Wonka was a psychopath he\u2019d have invented an array of brightly coloured, candy flavoured vaping products.<\/strong><\/h3>\n<p>For more than ten years we\u2019ve been highlighting the fact that vape companies have been deliberately targeting kids, and they continue to do so. Mercilessly.<\/p>\n<p>They\u2019ve been getting away with it and will continue to do so.<\/p>\n<p>Whether it\u2019s regular cigarettes, e-cigarettes, heat not burn devices or any other nicotine delivery system the objective is the same;\u00a0<a href=\"https:\/\/www.allencarr.com\/en-us\/easyway-stop-vaping\/teen-vaping\/\" target=\"_blank\" rel=\"noopener\">get kids hooked as young as possible<\/a>\u00a0and keep them addicted for life.<\/p>\n<h3><strong>Big Nicotine have been given a \u201cfree pass\u201d online for more than 10 years\u00a0<\/strong><\/h3>\n<p>With it becoming increasingly difficult to regulate platforms like Instagram, TikTok, and whatever the next \u201clatest thing\u201d will be, and the fact that youngsters will always be the early adopters of those platforms, any legislation covering influencers or online marketing &#038; advertising is likely to be extremely difficult to enforce \u2013 let alone keep up to date.<\/p>\n<p>We\u2019ve let Big Tobacco and Big Vape occupy these spaces unopposed for years, and given the tobacco industry\u2019s track record of lies, deceit, misinformation, suppression of evidence, perjury, and international drug smuggling \u2013 they\u2019re simply not going to play ball. My money is on Big Nicotine continuing to lead the coalition of health groups that this week wrote to the CEOs of Facebook, Instagram, TikTok, and Twitter about this issue \u2013 a merry dance.<\/p>\n<p>Having spent more than 10 years sitting on their hands, claiming that existing legislation was enough to prevent youngsters being targeted, seemingly oblivious to the fact that kids don\u2019t watch TV or read magazines anymore, and that the only game in town is online, it feels like a last ditch attempt to lock the stable door after the horse has bolted. No doubt Big Nicotine will always remain one step ahead.<\/p>\n<p>Allen Carr\u2019s Easyway,\u00a0<a href=\"https:\/\/www.allencarr.com\/en-us\/about-allen-carrs-easyway\/#how\">the world\u2019s most successful quit smoking &#038; vaping method<\/a>, is available in 50 countries and has already helped more than 50 million people worldwide over it\u2019s 35-year history. Allen Carr\u2019s Easyway to Quit Smoking\/Vaping Live Group Seminars are drug-free, clinically proven, &#038; cost-effective and should also be available via prescription.<\/p>\n<p><a class=\"button red hvr\" title=\"Find your easyway to stop smoking\" href=\"https:\/\/www.allencarr.com\/en-us\/easyway-stop-smoking\/\" target=\"_blank\" rel=\"noopener noreferrer\">Find your easyway to quit smoking<\/a><\/p>\n<p><a class=\"button blue hvr\" title=\"Find your easyway to stop vaping\" href=\"https:\/\/www.allencarr.com\/en-us\/easyway-stop-vaping\/\" target=\"_blank\" rel=\"noopener noreferrer\">Find your easyway to quit vaping<\/a><\/p>\n<p><a class=\"button blue hvr\" title=\"How to help teens to quit\" href=\"https:\/\/www.allencarr.com\/en-us\/easyway-stop-vaping\/teen-vaping\/\" target=\"_blank\" rel=\"noopener noreferrer\">How to help teens to quit<\/a><\/p>\n\n\n\t\t\t<\/div>\n<\/section>\n\n\n            <\/div>\n        <\/div>\n        <\/section>\n\n    <section 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