{"id":146887,"date":"2019-10-03T16:46:00","date_gmt":"2019-10-03T15:46:00","guid":{"rendered":"https:\/\/www.allencarr.com\/articles\/john-dicey-how-i-quit\/"},"modified":"2024-11-25T14:03:18","modified_gmt":"2024-11-25T14:03:18","slug":"john-dicey-how-i-quit","status":"publish","type":"post","link":"https:\/\/www.allencarr.com\/en-us\/articles\/john-dicey-how-i-quit\/","title":{"rendered":"CEO of Allen Carr\u2019s Easyway talks to ASH about how he quit"},"content":{"rendered":"    <section  class=\"container container--large article-container\">\n            <div class=\"article \">\n            <div class=\"article__sidebar\">\n                <div class=\"sidebar-inner-section author\">\n                    <div class=\"author__avatar\">\n                                                                                                            <img decoding=\"async\"\n     src=\"https:\/\/allen-carr-live.s3.eu-west-1.amazonaws.com\/wp-content\/uploads\/2022\/02\/16103712\/author-john-dicey-200x200.jpeg\"\n             srcset=\"https:\/\/allen-carr-live.s3.eu-west-1.amazonaws.com\/wp-content\/uploads\/2022\/02\/16103712\/author-john-dicey-50x50.jpeg 360w,\n             https:\/\/allen-carr-live.s3.eu-west-1.amazonaws.com\/wp-content\/uploads\/2022\/02\/16103712\/author-john-dicey-100x100.jpeg 768w,\n             https:\/\/allen-carr-live.s3.eu-west-1.amazonaws.com\/wp-content\/uploads\/2022\/02\/16103712\/author-john-dicey-200x200.jpeg 1440w,\n             https:\/\/allen-carr-live.s3.eu-west-1.amazonaws.com\/wp-content\/uploads\/2022\/02\/16103712\/author-john-dicey.jpeg 2000w\"\n             alt=\"\"\n               \/>                                            <\/div>\n                    <span class=\"sidebar-sub-title\">Written By<\/span>\n                    <a class=\"u-text-underline\" href=\"https:\/\/www.allencarr.com\/en-us\/authors\/john-dicey\/\" title=\"John Dicey Bio\">\n                        <h5 class=\"author__author\">John Dicey<\/h5>\n                    <\/a>\n                                                                <h6 class=\"author__title sidebar-content\">Former Global Chief Executive Officer &#038; Senior Facilitator<\/h6>\n                                    <\/div>\n                                                    <div class=\"sidebar-inner-section\">\n                        <span class=\"sidebar-sub-title\">Reviewed by<\/span>\n                        <a href=\"https:\/\/www.allencarr.com\/en-us\/authors\/paul-baker\/\" title=\"Paul Baker, BSc (Hons) Bio\">\n                            <p class=\"sidebar-content\">Paul Baker, BSc (Hons)<\/p>\n                        <\/a>\n                    <\/div>\n                                <div class=\"sidebar-inner-section\">\n                    <span class=\"sidebar-sub-title\">Published<\/span>\n                                        <p class=\"sidebar-content\">03 October 2019<\/p>\n                <\/div>\n                <div class=\"sidebar-inner-section\">\n                    <span class=\"sidebar-sub-title\">Last Updated<\/span>\n                    <p class=\"sidebar-content\">\n                        22 July 2024\n                    <\/p>\n                <\/div>\n                                    <div class=\"sidebar-inner-section\">\n                        <span class=\"sidebar-sub-title\">Issues<\/span>\n                        <div class=\"article-categories\">\n                                                                                                <a class=\"article-category\" href=\"https:\/\/www.allencarr.com\/en-us\/articles\/addictions\/smoking\/\">Smoking<\/a>\n                                                                                                                                                                                            <a class=\"article-category\" href=\"https:\/\/www.allencarr.com\/en-us\/articles\/addictions\/vaping\/\">Vaping<\/a>\n                                                                                                                                                <\/div>\n                    <\/div>\n                                                    <div class=\"sidebar-inner-section\">\n                        <span class=\"sidebar-sub-title\">Topics<\/span>\n                        <div class=\"article-categories\">\n                                                                                                                                                            <a class=\"article-category\" href=\"https:\/\/www.allencarr.com\/en-us\/articles\/addictions\/smoking\/smoking-your-future\/\">Smoking Your Future<\/a>\n                                                                                                                                                                                            <a class=\"article-category\" href=\"https:\/\/www.allencarr.com\/en-us\/articles\/addictions\/vaping\/vaping-your-future\/\">Vaping Your Future<\/a>\n                                                                                    <\/div>\n                    <\/div>\n                                <div class=\"sidebar-inner-section\">\n                    <span class=\"sidebar-sub-title\">Share this article<\/span>\n                    <ul class=\"social-list\">\n            <li class=\"social-list__item\">\n            <a class=\"social-list__item-link\"\n               href=\"\/\/www.facebook.com\/sharer.php?u=https:\/\/www.allencarr.com\/en-us\/articles\/john-dicey-how-i-quit\/\"\n               onclick=\"window.open(this.href, 'share popup','left=20,top=20,width=500,height=360,toolbar=1,resizable=0'); return false;\"\n               rel=\"nofollow noopener noreferrer\"\n               target=\"_blank\">\n                <img decoding=\"async\" src=\"https:\/\/www.allencarr.com\/wp-content\/themes\/allen-carr\/public\/dist\/svgs\/social-facebook-fill.svg\" alt=\"Share to Facebook\"\/>\n            <\/a>\n        <\/li>\n                <li class=\"social-list__item\">\n            <a class=\"social-list__item-link\"\n               href=\"\/\/twitter.com\/intent\/tweet?url=https:\/\/www.allencarr.com\/en-us\/articles\/john-dicey-how-i-quit\/&#038;text=CEO of Allen Carr\u2019s Easyway talks to ASH about how he quit\"\n               onclick=\"window.open(this.href, 'share popup','left=20,top=20,width=500,height=360,toolbar=1,resizable=0'); return false;\"\n               rel=\"nofollow noopener noreferrer\"\n               target=\"_blank\">\n                <img decoding=\"async\" src=\"https:\/\/www.allencarr.com\/wp-content\/themes\/allen-carr\/public\/dist\/svgs\/social-twitter-fill.svg\" alt=\"Share to Twitter\"\/>\n            <\/a>\n        <\/li>\n        \n        \n    <li class=\"social-list__item\">\n        <a class=\"social-list__item-link\"\n            href=\"https:\/\/www.allencarr.com\/en-us\/articles\/john-dicey-how-i-quit\/\"\n            data-behaviour=\"copy-link\" title=\"Click to copy\">\n            <img decoding=\"async\" src=\"https:\/\/www.allencarr.com\/wp-content\/themes\/allen-carr\/public\/dist\/svgs\/social-sharelink-fill.svg\" alt=\"Copy link to clipboard\"\/>\n        <\/a>\n    <\/li>\n<\/ul>                <\/div>\n\n                            <\/div>\n            <div class=\"article__content\">\n                <h1 class=\"article__title\">CEO of Allen Carr\u2019s Easyway talks to ASH about how he quit<\/h1>\n\n                \n                                                    <p class=\"article__excerpt\">John Dicey is Global CEO &#038; Senior Facilitator for Allen Carr\u2019s Easyway to Quit Smoking method. After quitting smoking, having smoked 80 cigarettes a day, John Dicey was inspired to help others do the same. He was trained by the late Allen Carr in 1998 and went on to treat more than 30,000 smokers face to face. John and Allen worked with smokers in 50 countries and worked on a series of books together which have sold 16 million copies worldwide. This is John\u2019s story.<\/p>\n                \n                \n                                                            <div class=\"article__image\">\n                                                                                    <img decoding=\"async\"\n     src=\"https:\/\/allen-carr-live.s3.eu-west-1.amazonaws.com\/wp-content\/uploads\/2019\/10\/07165044\/john-dicey.jpeg\"\n             srcset=\"https:\/\/allen-carr-live.s3.eu-west-1.amazonaws.com\/wp-content\/uploads\/2019\/10\/07165044\/john-dicey-220x115.jpeg 360w,\n             https:\/\/allen-carr-live.s3.eu-west-1.amazonaws.com\/wp-content\/uploads\/2019\/10\/07165044\/john-dicey-440x230.jpeg 768w,\n             https:\/\/allen-carr-live.s3.eu-west-1.amazonaws.com\/wp-content\/uploads\/2019\/10\/07165044\/john-dicey.jpeg 1440w,\n             https:\/\/allen-carr-live.s3.eu-west-1.amazonaws.com\/wp-content\/uploads\/2019\/10\/07165044\/john-dicey.jpeg 2000w\"\n             alt=\"\"\n               \/>\n                                                    <\/div>\n                                    \n                <div class=\"u-show-mobile article-social-bar\">\n                    <span class=\"sidebar-sub-title\">Share this article<\/span>\n                    <ul class=\"social-list\">\n            <li class=\"social-list__item\">\n            <a class=\"social-list__item-link\"\n               href=\"\/\/www.facebook.com\/sharer.php?u=https:\/\/www.allencarr.com\/en-us\/articles\/john-dicey-how-i-quit\/\"\n               onclick=\"window.open(this.href, 'share popup','left=20,top=20,width=500,height=360,toolbar=1,resizable=0'); return false;\"\n               rel=\"nofollow noopener noreferrer\"\n               target=\"_blank\">\n                <img decoding=\"async\" src=\"https:\/\/www.allencarr.com\/wp-content\/themes\/allen-carr\/public\/dist\/svgs\/social-facebook-fill.svg\" alt=\"Share to Facebook\"\/>\n            <\/a>\n        <\/li>\n                <li class=\"social-list__item\">\n            <a class=\"social-list__item-link\"\n               href=\"\/\/twitter.com\/intent\/tweet?url=https:\/\/www.allencarr.com\/en-us\/articles\/john-dicey-how-i-quit\/&#038;text=CEO of Allen Carr\u2019s Easyway talks to ASH about how he quit\"\n               onclick=\"window.open(this.href, 'share popup','left=20,top=20,width=500,height=360,toolbar=1,resizable=0'); return false;\"\n               rel=\"nofollow noopener noreferrer\"\n               target=\"_blank\">\n                <img decoding=\"async\" src=\"https:\/\/www.allencarr.com\/wp-content\/themes\/allen-carr\/public\/dist\/svgs\/social-twitter-fill.svg\" alt=\"Share to Twitter\"\/>\n            <\/a>\n        <\/li>\n        \n        \n    <li class=\"social-list__item\">\n        <a class=\"social-list__item-link\"\n            href=\"https:\/\/www.allencarr.com\/en-us\/articles\/john-dicey-how-i-quit\/\"\n            data-behaviour=\"copy-link\" title=\"Click to copy\">\n            <img decoding=\"async\" src=\"https:\/\/www.allencarr.com\/wp-content\/themes\/allen-carr\/public\/dist\/svgs\/social-sharelink-fill.svg\" alt=\"Copy link to clipboard\"\/>\n        <\/a>\n    <\/li>\n<\/ul>                <\/div>\n\n                \n                \n                \n                \n<section class=\"formatted-text  formatted-text--full-width\">\n\t<div class=\"container container--large\">\n\t\t<p>I was the worst smoker on the planet. I know that sounds like an empty, albeit embarrassing boast \u2013 but I really was. Most days, without fail, even when I was under the weather, I\u2019d puff my way through at least 80 cigarettes. Quite how I managed that is a mystery. I was a chain-smoker. No sooner had I stubbed one cigarette out \u2013 I\u2019d have lit another \u2013 frequently ending up lighting a new cigarette while the previous one was coming to an end. I was ashamed of it then, and even now it makes me feel deeply embarrassed. Cigarettes, nicotine, had a deathly grip on me.allen carr, quit smoking support<\/p>\n<p>For years I\u2019d tried to quit. I used every method under the sun. Patches, gum, light relaxation, aversion therapy, Chinese remedies, herbal remedies, acupuncture, and even shock treatment (a guy showing me photos of smokers\u2019 lungs, illnesses, and diseases yelling at me to quit) \u2013 nothing worked. Not even for a day!<\/p>\n<p>Being a chain-smoker is really tough \u2013 I used to buy my cigarettes at different shops each day \u2013 on a rota system because to buy 4 packs, every day, in the same shop would be hugely embarrassing. If I was going to a party I\u2019d take at least 4 packs with me just for the evening. Less committed smokers didn\u2019t seem to mind running out of cigarettes and cadging off other smokers \u2013 but I could never risk that myself\u2026and in fact, I\u2019d always take into account those smokers (who would cadge) in my calculations for how many packs of cigarettes to take myself.<\/p>\n<p>I\u2019d only actually agreed to go to the seminar at my wife\u2019s suggestion on the basis that she promised, if it didn\u2019t work, she\u2019d quit hassling me about my smoking for a year. Even when I left the seminar I couldn\u2019t believe it was going to work. But I thought I\u2019d give it a go as I had nothing to lose (and in any case, I was fully intent on getting my money back under his money back guarantee).<\/p>\n<p>After the seminar I recall making it a hundred yards down the road without feeling inclined to seek out the nearest shop that sold cigarettes, and feeling slightly suspicious of my lack of interest in doing so.<\/p>\n<p>By the time I\u2019d driven home, past countless gas stations, newsagents, and convenience stores, without pulling over to buy 80 Rothmans cigarettes \u2013 I was amazed. The only difficulty I seemed to have was accepting that it was true. That I didn\u2019t want to smoke. I felt that mild sense of \u201cwow, this is a bit weird\u201d for a while and that was that.<\/p>\n<p>I think it was my curiosity, how on earth could something that seemed impossible and unpleasant in the past, now appear to be so simple, combined with an overwhelming feeling that if I could quit, anyone could, that stayed with me for the following months and eventually compelled me to contact Allen to ask if I might be able to get involved.<\/p>\n<p>My predecessor as CEO, Robin Hayley (now Chairman of Easyway) and Allen seemed interested in my ideas, impressed by my business background, and enthralled by my passion and enthusiasm. I was delighted when they eventually invited me on board. I sold my business interests in the hospitality industry and undertook to train as an Allen Carr\u2019s Easyway Facilitator.<\/p>\n<p>It was a long and arduous process. The method is made up of 3 seminars. One is 5 hours long, and the other two are 3 hours long. They are mainly monologues \u2013 designed to guide groups of smokers through the principles of the method. The task of getting into a position whereby you are able to deliver the seminars, with real live smokers \u2013 often interrupting, questioning, and challenging you \u2013 is something that only a trained Allen Carr Facilitator can really appreciate. I practised and practised and practised and eventually I knew I was ready.<\/p>\n<p>As we succeeded in growing our publishing interests and seminar business to be a truly global operation (in more than 50 countries worldwide) it was my privilege to pass on the training Allen provided to me, to trainee facilitators in places as diverse as Greece, Serbia, Japan, New Zealand, South Korea, Chile, Guatemala, Iceland, Israel, Saudi Arabia, Lebanon, and Russia to name just a few.<\/p>\n<p>As Global CEO, once a year, I invite our managers and facilitators from all 50+ Allen Carr countries to join me for 3 days at a hotel near London. It\u2019s my favourite week of the year where we exchange ideas, inspiration, best practise, and almost as importantly, have a huge humdinger of a party. As we grew and grew I was worried that we\u2019d lose our sense of \u201cfamily\u201d, but so far \u2013 so good, we remain a group of people, joined together, with a common objective; to cure the world of smoking. And it\u2019s not just smoking \u2013 over the past 10 years we\u2019ve successfully applied the method to many other problems including alcohol, weight issues, sugar addiction, gambling addiction, and this year \u2013 technology addiction, with our new book \u2018Smart Phone, Dumb Phone\u2019. Ensuring that Allen Carr\u2019s legacy achieves its full potential is an honour and privilege for me, not to say, a huge motivation.<\/p>\n<p data-tadv-p=\"keep\"><a href=\"https:\/\/ash.wales\/allen-carr-ceos-transformation-from-80-a-day-smoker-to-quitting-expert\/?fbclid=IwAR3SyQ3-M8M2J7P-bCaSxzRFxnuG0WCIcOvrZz7GneKn6qIsTJzTRPoTbuY\" target=\"_blank\" rel=\"noopener\">Read full article here<\/a><\/p>\n\n\n\t\t\t<\/div>\n<\/section>\n\n\n            <\/div>\n        <\/div>\n        <\/section>\n\n    <section class=\"related-articles u-background-white article-related-articles\">\n                \n                            \n                \n        <h3 class=\"related-articles__title u-text-center\">\n            Up next&#8230;\n        <\/h3>\n\n        <div class=\"container related-articles__container\">\n                                                                            <div class=\"article-preview article-preview--standard_altern u-hover-state\">\n    <div 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                                                                                    <img decoding=\"async\"\n     src=\"https:\/\/www.allencarr.com\/wp-content\/uploads\/2026\/04\/junior-reis-48YwNFr2UmE-unsplash-1-scaled.jpg\"\n             srcset=\"https:\/\/www.allencarr.com\/wp-content\/uploads\/2026\/04\/junior-reis-48YwNFr2UmE-unsplash-1-scaled.jpg 360w,\n             https:\/\/www.allencarr.com\/wp-content\/uploads\/2026\/04\/junior-reis-48YwNFr2UmE-unsplash-1-scaled.jpg 768w,\n             https:\/\/www.allencarr.com\/wp-content\/uploads\/2026\/04\/junior-reis-48YwNFr2UmE-unsplash-1-scaled.jpg 1440w,\n             https:\/\/www.allencarr.com\/wp-content\/uploads\/2026\/04\/junior-reis-48YwNFr2UmE-unsplash-1-scaled.jpg 2000w\"\n             alt=\"\"\n               \/>                                    <\/div>\n            <\/a>\n        <\/div>\n\n        <div class=\"article-preview__column article-preview__column--standard_altern\">\n            <div class=\"article-preview__post-info article-preview__post-info--standard_altern\">\n                <div class=\"article-preview__taxonomy-terms\">\n                                    <\/div>\n\n                <div class=\"article-preview__date-wrap\">\n                    <span>\n                        May 2026\n                    <\/span>\n                <\/div>\n            <\/div>\n\n            <div class=\"article-preview__title-wrap\">\n                <a href=\"https:\/\/www.allencarr.com\/en-us\/articles\/should-upfs-be-treated-like-cigarettes\/\" alt=\"article url\">\n                    <h3 class=\"article-preview__title\">\n                        Should UPFs be treated like cigarettes?\n                    <\/h3>\n                <\/a>\n            <\/div>\n\n            <div class=\"article-preview__description-wrap\">\n                \n            <\/div>\n\n                            <div class=\"article-preview__readtime\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 20 20\"><path fill=\"none\" d=\"M0 0h20v20H0z\"\/><path d=\"M10 2c4.42 0 8 3.58 8 8s-3.58 8-8 8-8-3.58-8-8 3.58-8 8-8m0 14c3.31 0 6-2.69 6-6s-2.69-6-6-6-6 2.69-6 6 2.69 6 6 6m-.71-5.29c.07.05.14.1.23.15l-.02.02L14 13l-3.03-3.19L10 5l-.97 4.81h.01c0 .02-.01.05-.02.09S9 9.97 9 10c0 .28.1.52.29.71\"\/><\/svg>\n                    <span>2 minute read<\/span>\n                <\/div>\n                    <\/div>\n    <\/div>\n<\/div>\n                    <\/div>\n    <\/section>\n","protected":false},"excerpt":{"rendered":"<p>John Dicey is Global CEO &#038; Senior Facilitator for Allen Carr\u2019s Easyway to Quit Smoking method. After quitting smoking, having smoked 80 cigarettes a day, John Dicey was inspired to help others do the same. He was trained by the late Allen Carr in 1998 and went on to treat more than 30,000 smokers face to face. John and Allen worked with smokers in 50 countries and worked on a series of books together which have sold 16 million copies worldwide. This is John\u2019s story.<\/p>\n","protected":false},"author":1,"featured_media":143659,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[645,691,648,707],"tags":[],"addiction":[28],"country":[],"class_list":["post-146887","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-smoking","category-smoking-your-future","category-vaping","category-vaping-your-future"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>CEO of Allen Carr\u2019s Easyway talks to ASH about how he quit - Allen Carr&#039;s Easyway<\/title>\n<meta name=\"description\" content=\"John Dicey is Global CEO &amp; Senior Therapist for Allen Carr\u2019s Easyway to Stop Smoking method. After quitting smoking, having smoked 80 cigarettes a day, John Dicey was inspired to help others do the same. He was trained by the late Allen Carr in 1998 and went on to treat more than 30,000 smokers face to face. John and Allen worked with smokers in 50 countries and worked on a series of books together which have sold 16 million copies worldwide. This is John\u2019s story.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.allencarr.com\/en-us\/articles\/john-dicey-how-i-quit\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CEO of Allen Carr\u2019s Easyway talks to ASH about how he quit - Allen Carr&#039;s Easyway\" \/>\n<meta property=\"og:description\" content=\"John Dicey is Global CEO &amp; Senior Therapist for Allen Carr\u2019s Easyway to Stop Smoking method. After quitting smoking, having smoked 80 cigarettes a day, John Dicey was inspired to help others do the same. He was trained by the late Allen Carr in 1998 and went on to treat more than 30,000 smokers face to face. John and Allen worked with smokers in 50 countries and worked on a series of books together which have sold 16 million copies worldwide. 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