{"id":146951,"date":"2017-12-09T09:36:12","date_gmt":"2017-12-09T09:36:12","guid":{"rendered":"https:\/\/www.allencarr.com\/articles\/great-media-coverage-no-budget\/"},"modified":"2024-11-25T14:06:17","modified_gmt":"2024-11-25T14:06:17","slug":"great-media-coverage-no-budget","status":"publish","type":"post","link":"https:\/\/www.allencarr.com\/en-us\/articles\/great-media-coverage-no-budget\/","title":{"rendered":"Great media coverage despite an advertising budget of (virtually) \u00a3$\u20acNil"},"content":{"rendered":"    <section  class=\"container container--large article-container\">\n            <div class=\"article \">\n            <div class=\"article__sidebar\">\n                <div class=\"sidebar-inner-section author\">\n                    <div class=\"author__avatar\">\n                                                                                                            <img decoding=\"async\"\n     src=\"https:\/\/allen-carr-live.s3.eu-west-1.amazonaws.com\/wp-content\/uploads\/2022\/03\/16102726\/breaking-news-3-200x114.png\"\n             srcset=\"https:\/\/allen-carr-live.s3.eu-west-1.amazonaws.com\/wp-content\/uploads\/2022\/03\/16102726\/breaking-news-3-50x29.png 360w,\n             https:\/\/allen-carr-live.s3.eu-west-1.amazonaws.com\/wp-content\/uploads\/2022\/03\/16102726\/breaking-news-3-100x57.png 768w,\n             https:\/\/allen-carr-live.s3.eu-west-1.amazonaws.com\/wp-content\/uploads\/2022\/03\/16102726\/breaking-news-3-200x114.png 1440w,\n             https:\/\/allen-carr-live.s3.eu-west-1.amazonaws.com\/wp-content\/uploads\/2022\/03\/16102726\/breaking-news-3-400x229.png 2000w\"\n             alt=\"\"\n               \/>                                            <\/div>\n                    <span class=\"sidebar-sub-title\">Written By<\/span>\n                    <a class=\"u-text-underline\" href=\"https:\/\/www.allencarr.com\/en-us\/articles\/great-media-coverage-no-budget\/\" title=\"Great media coverage despite an advertising budget of (virtually) \u00a3$\u20acNil Bio\">\n                        <h5 class=\"author__author\">Great media coverage despite an advertising budget of (virtually) \u00a3$\u20acNil<\/h5>\n                    <\/a>\n                                                        <\/div>\n                                                    <div class=\"sidebar-inner-section\">\n                        <span class=\"sidebar-sub-title\">Reviewed by<\/span>\n                        <a href=\"https:\/\/www.allencarr.com\/en-us\/authors\/paul-baker\/\" title=\"Paul Baker, BSc (Hons) Bio\">\n                            <p class=\"sidebar-content\">Paul Baker, BSc (Hons)<\/p>\n                        <\/a>\n                    <\/div>\n                                <div class=\"sidebar-inner-section\">\n                    <span class=\"sidebar-sub-title\">Published<\/span>\n                                        <p class=\"sidebar-content\">09 December 2017<\/p>\n                <\/div>\n                <div class=\"sidebar-inner-section\">\n                    <span class=\"sidebar-sub-title\">Last Updated<\/span>\n                    <p class=\"sidebar-content\">\n                        22 July 2024\n                    <\/p>\n                <\/div>\n                                    <div class=\"sidebar-inner-section\">\n                        <span class=\"sidebar-sub-title\">Issues<\/span>\n                        <div class=\"article-categories\">\n                                                                                                <a class=\"article-category\" href=\"https:\/\/www.allencarr.com\/en-us\/articles\/addictions\/smoking\/\">Smoking<\/a>\n                                                                                                                                                                                            <a class=\"article-category\" href=\"https:\/\/www.allencarr.com\/en-us\/articles\/addictions\/vaping\/\">Vaping<\/a>\n                                                                                                                                                <\/div>\n                    <\/div>\n                                                    <div class=\"sidebar-inner-section\">\n                        <span class=\"sidebar-sub-title\">Topics<\/span>\n                        <div class=\"article-categories\">\n                                                                                                                                                            <a class=\"article-category\" href=\"https:\/\/www.allencarr.com\/en-us\/articles\/addictions\/smoking\/smoking-in-the-news\/\">Smoking In the News<\/a>\n                                                                                                                                                                                            <a class=\"article-category\" href=\"https:\/\/www.allencarr.com\/en-us\/articles\/addictions\/vaping\/vaping-in-the-news\/\">Vaping In the News<\/a>\n                                                                                    <\/div>\n                    <\/div>\n                                <div class=\"sidebar-inner-section\">\n                    <span class=\"sidebar-sub-title\">Share this article<\/span>\n                    <ul class=\"social-list\">\n            <li class=\"social-list__item\">\n            <a class=\"social-list__item-link\"\n               href=\"\/\/www.facebook.com\/sharer.php?u=https:\/\/www.allencarr.com\/en-us\/articles\/great-media-coverage-no-budget\/\"\n               onclick=\"window.open(this.href, 'share popup','left=20,top=20,width=500,height=360,toolbar=1,resizable=0'); return false;\"\n               rel=\"nofollow noopener noreferrer\"\n               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       <\/li>\n        \n        \n    <li class=\"social-list__item\">\n        <a class=\"social-list__item-link\"\n            href=\"https:\/\/www.allencarr.com\/en-us\/articles\/great-media-coverage-no-budget\/\"\n            data-behaviour=\"copy-link\" title=\"Click to copy\">\n            <img decoding=\"async\" src=\"https:\/\/www.allencarr.com\/wp-content\/themes\/allen-carr\/public\/dist\/svgs\/social-sharelink-fill.svg\" alt=\"Copy link to clipboard\"\/>\n        <\/a>\n    <\/li>\n<\/ul>                <\/div>\n\n                            <\/div>\n            <div class=\"article__content\">\n                <h1 class=\"article__title\">Great media coverage despite an advertising budget of (virtually) \u00a3$\u20acNil<\/h1>\n\n                \n                                                    <p class=\"article__excerpt\">John Dicey, Global CEO, Allen Carr&#8217;s Easyway says &#8220;Our greatest strength? Other than the method itself, it&#8217;s our brilliant facilitator teams across the globe&#8221;<\/p>\n                \n                \n                                                            <div class=\"article__image\">\n                                                                                    <img decoding=\"async\"\n     src=\"https:\/\/allen-carr-live.s3.eu-west-1.amazonaws.com\/wp-content\/uploads\/2022\/03\/16102726\/breaking-news-3.png\"\n             srcset=\"https:\/\/allen-carr-live.s3.eu-west-1.amazonaws.com\/wp-content\/uploads\/2022\/03\/16102726\/breaking-news-3-220x126.png 360w,\n             https:\/\/allen-carr-live.s3.eu-west-1.amazonaws.com\/wp-content\/uploads\/2022\/03\/16102726\/breaking-news-3-440x251.png 768w,\n             https:\/\/allen-carr-live.s3.eu-west-1.amazonaws.com\/wp-content\/uploads\/2022\/03\/16102726\/breaking-news-3.png 1440w,\n             https:\/\/allen-carr-live.s3.eu-west-1.amazonaws.com\/wp-content\/uploads\/2022\/03\/16102726\/breaking-news-3.png 2000w\"\n             alt=\"\"\n               \/>\n                                                    <\/div>\n                                    \n                <div class=\"u-show-mobile article-social-bar\">\n                    <span class=\"sidebar-sub-title\">Share this article<\/span>\n                    <ul class=\"social-list\">\n            <li class=\"social-list__item\">\n            <a class=\"social-list__item-link\"\n               href=\"\/\/www.facebook.com\/sharer.php?u=https:\/\/www.allencarr.com\/en-us\/articles\/great-media-coverage-no-budget\/\"\n               onclick=\"window.open(this.href, 'share popup','left=20,top=20,width=500,height=360,toolbar=1,resizable=0'); return false;\"\n               rel=\"nofollow noopener noreferrer\"\n               target=\"_blank\">\n                <img decoding=\"async\" src=\"https:\/\/www.allencarr.com\/wp-content\/themes\/allen-carr\/public\/dist\/svgs\/social-facebook-fill.svg\" alt=\"Share to Facebook\"\/>\n            <\/a>\n        <\/li>\n                <li class=\"social-list__item\">\n            <a class=\"social-list__item-link\"\n               href=\"\/\/twitter.com\/intent\/tweet?url=https:\/\/www.allencarr.com\/en-us\/articles\/great-media-coverage-no-budget\/&#038;text=Great media coverage despite an advertising budget of (virtually) \u00a3$\u20acNil\"\n               onclick=\"window.open(this.href, 'share popup','left=20,top=20,width=500,height=360,toolbar=1,resizable=0'); return false;\"\n               rel=\"nofollow noopener noreferrer\"\n               target=\"_blank\">\n                <img decoding=\"async\" src=\"https:\/\/www.allencarr.com\/wp-content\/themes\/allen-carr\/public\/dist\/svgs\/social-twitter-fill.svg\" alt=\"Share to Twitter\"\/>\n            <\/a>\n        <\/li>\n        \n        \n    <li class=\"social-list__item\">\n        <a class=\"social-list__item-link\"\n            href=\"https:\/\/www.allencarr.com\/en-us\/articles\/great-media-coverage-no-budget\/\"\n            data-behaviour=\"copy-link\" title=\"Click to copy\">\n            <img decoding=\"async\" src=\"https:\/\/www.allencarr.com\/wp-content\/themes\/allen-carr\/public\/dist\/svgs\/social-sharelink-fill.svg\" alt=\"Copy link to clipboard\"\/>\n        <\/a>\n    <\/li>\n<\/ul>                <\/div>\n\n                \n                \n                \n                \n\n<p><h1>Great Media Coverage Despite an Advertising Budget of (virtually) \u00a3$\u20acNil<\/h1>\nIt\u2019s fabulous to see more coverage in the media flagging up the effectiveness of <a href=\"https:\/\/www.allencarr.com\/en-us\/easyway-stop-smoking\/\" target=\"_blank\" rel=\"noopener\">Allen Carr\u2019s Easyway to Quit Smoking<\/a> method.<br><br>The necessary evil in the kinds of features we appear in (national\/international newspapers, magazines, websites) is that for the purposes of balance, we are normally included alongside nicotine patches and gum, Varenicline (Champix), Bupropion (Zyban). That said \u2013 it\u2019s testimony to the huge popularity and effectiveness of Allen Carr\u2019s method that, with an advertising &amp; marketing budget of \u201cvirtually nil\u201d, it still pushes its way onto the pages of the international media.\n<h3>John Dicey, Global CEO &amp; Senior Facilitator, Allen Carr&#8217;s Easyway says:<\/h3>\n<em>&#8220;The strength of Allen Carr\u2019s Easyway has always been in the word of mouth effect. Years before social media, smart phones, or even the internet, word of the method was sweeping across the world simply as a result of people quitting successfully and enthusiastically talking about the method with their friends and family.<\/em>\n<h3>Our greatest strength? Our facilitator teams across the globe<\/h3>\n<em>We now have Allen Carr Centres in more than 50 countries yet haven\u2019t spent a single penny on facilitator recruitment. The fabulous people who make up our teams across the globe were all inspired to contact us so that they could take Allen\u2019s brilliant method to their country. It\u2019s still happening to this day. We&#8217;re so lucky to have the most incredible people within the organisation &#8211; they&#8217;re not just enthusiastic and passionate about the cause &#8211; they&#8217;re extremely talented, capable, accomplished, and professional. I&#8217;m incredibly fortunate to count them, not only as valued colleagues, but as great friends too&#8221;<\/em>\n<h3>The Sun newspaper says:<\/h3>\n<em>\u201cFormer chain-smoker Allen Carr\u2019s method for packing in cigarettes is famous all over the world.<\/em>\n<em> The technique involves learning about how addiction works in order to explode some of the delusions as to why we might smoke.<\/em><br><br><em>His theory is that once people see smoking for what it really is they find it easy to quit.<\/em>\n<em> The method can be learned through a book, a video, and also group meetings at Allen Carr Easyway Clinics up and down the country.\u201d<\/em><br><br>There are so many different ways of accessing the method \u2013 by reading the books, attending the live seminars, viewing the online video programs, the apps, and even live online seminars.<br><br>It\u2019s so reassuring for people thinking about using the method to hear about the millions of <a href=\"https:\/\/www.allencarr.com\/en-us\/success-stories\/\" target=\"_blank\" rel=\"noopener\">success stories<\/a> circling the globe. With an estimated 30 million smokers cured there\u2019s no shortage.\n<h3>Amazing offer for our video-on-demand quit smoking program<\/h3>\nIt\u2019s with great pleasure that we can provide <strong>HALF PRICE<\/strong> access to our ground-breaking program that tackles smoking, and in fact, all nicotine addiction.<br><br>You don\u2019t have to watch it all in one day<br><br>John explains <em>\u201cIdeally we\u2019d prefer you to watch the program in one or maybe two sittings \u2013 but by all means take your time. You have access to it for 15 days, so you can take your time if you prefer. The great thing about the program is that we encourage smokers to carry on smoking while they take part in it \u2013 that was music to my ears when I was a chain-smoker. I was told \u201cCarry on smoking until you\u2019re ready\u201d. I didn\u2019t think I would be ready by the end\u2026and no-one was more surprised than I was, that I was FREE!\u201d<\/em><br><br><a class=\"button red hvr\" title=\"Quote \u201cFREE\u201d and take our video-on-demand Stop Smoking programme for HALF PRICE (expires 15th Dec 2017)\" href=\"https:\/\/www.allencarr.com\/en-us\/booking-journey\/?addiction_id=smoking&#038;session=online&#038;session_type=ovp \" target=\"_blank\" rel=\"noopener\"> Quote \u201cFREE\u201d and take our video-on-demand Quit Smoking program for HALF PRICE\n(expires 15th Dec 2017)<\/a><br><br><a class=\"button blue hvr\" title=\"Read The Sun\u2019s coverage of Allen Carr's Easyway\" href=\"https:\/\/www.thesun.co.uk\/news\/1694602\/how-to-stop-smoking-give-up-cigarettes-allen-carr-nicotine-gum-cold-turkey\/amp\/\" target=\"_blank\" rel=\"noopener\">Read The Sun\u2019s coverage of Allen Carr&#8217;s Easyway<\/a><br><br><em><strong>From the desk of John Dicey, Worldwide CEO &amp; Senior Facilitator, Allen Carr\u2019s Easyway\n<\/strong><\/em><br><br><em><strong><strong>#QuitSmoking #StopSmoking #BeAddictionFree #AllenCarr #QuitVaping #StopVaping <\/strong><\/strong><\/em><br><br><\/p>\n\n\n            <\/div>\n        <\/div>\n        <\/section>\n\n    <section class=\"related-articles u-background-white article-related-articles\">\n                \n                            \n                \n        <h3 class=\"related-articles__title u-text-center\">\n            Up next&#8230;\n        <\/h3>\n\n        <div class=\"container related-articles__container\">\n                                                                            <div class=\"article-preview article-preview--standard_altern u-hover-state\">\n    <div class=\"article-preview__columns article-preview__columns--standard_altern\">\n        <div class=\"article-preview__column article-preview__column--standard_altern\">\n            <a 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https:\/\/www.allencarr.com\/wp-content\/uploads\/2025\/07\/haim-charbit-KThe9Aw7IFk-unsplash-1-scaled.jpg 768w,\n             https:\/\/www.allencarr.com\/wp-content\/uploads\/2025\/07\/haim-charbit-KThe9Aw7IFk-unsplash-1-scaled.jpg 1440w,\n             https:\/\/www.allencarr.com\/wp-content\/uploads\/2025\/07\/haim-charbit-KThe9Aw7IFk-unsplash-1-scaled.jpg 2000w\"\n             alt=\"tobacco exposure\"\n               \/>                                    <\/div>\n            <\/a>\n        <\/div>\n\n        <div class=\"article-preview__column article-preview__column--standard_altern\">\n            <div class=\"article-preview__post-info article-preview__post-info--standard_altern\">\n                <div class=\"article-preview__taxonomy-terms\">\n                                            <a href=\"https:\/\/www.allencarr.com\/en-us\/articles\/addictions\/smoking\/smoking-in-the-news\/\" class=\"type-category term-primary\" alt=\"category term\">\n                            Smoking In the News\n                        <\/a>\n                                    <\/div>\n\n                <div class=\"article-preview__date-wrap\">\n                    <span>\n                        May 2026\n                    <\/span>\n                <\/div>\n            <\/div>\n\n            <div class=\"article-preview__title-wrap\">\n                <a href=\"https:\/\/www.allencarr.com\/en-us\/easyway-stop-smoking\/the-cost-of-tobacco-over-7-million-lives-lost-worldwide-in-2023\/\" alt=\"article url\">\n                    <h3 class=\"article-preview__title\">\n                        The Cost of Tobacco: Over 7 Million Lives Lost Worldwide&#8230;\n                    <\/h3>\n                <\/a>\n            <\/div>\n\n            <div class=\"article-preview__description-wrap\">\n                \n            <\/div>\n\n                            <div class=\"article-preview__readtime\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 20 20\"><path fill=\"none\" d=\"M0 0h20v20H0z\"\/><path d=\"M10 2c4.42 0 8 3.58 8 8s-3.58 8-8 8-8-3.58-8-8 3.58-8 8-8m0 14c3.31 0 6-2.69 6-6s-2.69-6-6-6-6 2.69-6 6 2.69 6 6 6m-.71-5.29c.07.05.14.1.23.15l-.02.02L14 13l-3.03-3.19L10 5l-.97 4.81h.01c0 .02-.01.05-.02.09S9 9.97 9 10c0 .28.1.52.29.71\"\/><\/svg>\n                    <span>2 minute read<\/span>\n                <\/div>\n                    <\/div>\n    <\/div>\n<\/div>\n                    <\/div>\n    <\/section>\n","protected":false},"excerpt":{"rendered":"<p>John Dicey, Global CEO, Allen Carr&#8217;s Easyway says &#8220;Our greatest strength? Other than the method itself, it&#8217;s our brilliant facilitator teams across the globe&#8221;<\/p>\n","protected":false},"author":1,"featured_media":142886,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[645,690,648,706],"tags":[],"addiction":[28],"country":[],"class_list":["post-146951","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-smoking","category-smoking-in-the-news","category-vaping","category-vaping-in-the-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Great media coverage despite an advertising budget of (virtually) \u00a3$\u20acNil - Allen Carr&#039;s Easyway<\/title>\n<meta name=\"description\" content=\"John Dicey, Global CEO, Allen Carr&#039;s Easyway says &quot;Our greatest strength? 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