{"id":146983,"date":"2017-06-09T10:53:20","date_gmt":"2017-06-09T09:53:20","guid":{"rendered":"https:\/\/www.allencarr.com\/articles\/iqos-vaping\/"},"modified":"2024-11-25T14:07:56","modified_gmt":"2024-11-25T14:07:56","slug":"iqos-vaping","status":"publish","type":"post","link":"https:\/\/www.allencarr.com\/en-us\/articles\/iqos-vaping\/","title":{"rendered":"31st May 2017: It was World No Tobacco Day &#038; The Lunatics Appear to Have Taken Over the Asylum"},"content":{"rendered":"    <section  class=\"container container--large article-container\">\n            <div class=\"article \">\n            <div class=\"article__sidebar\">\n                <div class=\"sidebar-inner-section author\">\n                    <div class=\"author__avatar\">\n                                                                                                            <img decoding=\"async\"\n     src=\"https:\/\/allen-carr-live.s3.eu-west-1.amazonaws.com\/wp-content\/uploads\/2022\/02\/16103712\/author-john-dicey-200x200.jpeg\"\n             srcset=\"https:\/\/allen-carr-live.s3.eu-west-1.amazonaws.com\/wp-content\/uploads\/2022\/02\/16103712\/author-john-dicey-50x50.jpeg 360w,\n             https:\/\/allen-carr-live.s3.eu-west-1.amazonaws.com\/wp-content\/uploads\/2022\/02\/16103712\/author-john-dicey-100x100.jpeg 768w,\n             https:\/\/allen-carr-live.s3.eu-west-1.amazonaws.com\/wp-content\/uploads\/2022\/02\/16103712\/author-john-dicey-200x200.jpeg 1440w,\n             https:\/\/allen-carr-live.s3.eu-west-1.amazonaws.com\/wp-content\/uploads\/2022\/02\/16103712\/author-john-dicey.jpeg 2000w\"\n             alt=\"\"\n               \/>                                            <\/div>\n                    <span class=\"sidebar-sub-title\">Written By<\/span>\n                    <a class=\"u-text-underline\" href=\"https:\/\/www.allencarr.com\/en-us\/authors\/john-dicey\/\" title=\"John Dicey Bio\">\n                        <h5 class=\"author__author\">John Dicey<\/h5>\n                    <\/a>\n                                                                <h6 class=\"author__title sidebar-content\">Former Global Chief Executive Officer &#038; Senior Facilitator<\/h6>\n                                    <\/div>\n                                                    <div class=\"sidebar-inner-section\">\n                        <span class=\"sidebar-sub-title\">Reviewed by<\/span>\n                        <a href=\"https:\/\/www.allencarr.com\/en-us\/authors\/paul-baker\/\" title=\"Paul Baker, BSc (Hons) Bio\">\n                            <p class=\"sidebar-content\">Paul Baker, BSc (Hons)<\/p>\n                        <\/a>\n                    <\/div>\n                                <div class=\"sidebar-inner-section\">\n                    <span class=\"sidebar-sub-title\">Published<\/span>\n                                        <p class=\"sidebar-content\">09 June 2017<\/p>\n                <\/div>\n                <div class=\"sidebar-inner-section\">\n                    <span class=\"sidebar-sub-title\">Last Updated<\/span>\n                    <p class=\"sidebar-content\">\n                        22 July 2024\n                    <\/p>\n                <\/div>\n                                    <div class=\"sidebar-inner-section\">\n                        <span class=\"sidebar-sub-title\">Issues<\/span>\n                        <div class=\"article-categories\">\n                                                                                                <a class=\"article-category\" href=\"https:\/\/www.allencarr.com\/en-us\/articles\/addictions\/smoking\/\">Smoking<\/a>\n                                                                                                                                                                                                                                                        <a class=\"article-category\" href=\"https:\/\/www.allencarr.com\/en-us\/articles\/addictions\/vaping\/\">Vaping<\/a>\n                                                                                                                                                                                                            <\/div>\n                    <\/div>\n                                                    <div class=\"sidebar-inner-section\">\n                        <span class=\"sidebar-sub-title\">Topics<\/span>\n                        <div class=\"article-categories\">\n                                                                                                                                                            <a class=\"article-category\" href=\"https:\/\/www.allencarr.com\/en-us\/articles\/addictions\/smoking\/smoking-health\/\">Smoking Health<\/a>\n                                                                                                                                <a class=\"article-category\" href=\"https:\/\/www.allencarr.com\/en-us\/articles\/addictions\/smoking\/smoking-in-the-news\/\">Smoking In the News<\/a>\n                                                                                                                                                                                            <a class=\"article-category\" href=\"https:\/\/www.allencarr.com\/en-us\/articles\/addictions\/vaping\/vaping-health\/\">Vaping Health<\/a>\n                                                                                                                                <a class=\"article-category\" href=\"https:\/\/www.allencarr.com\/en-us\/articles\/addictions\/vaping\/vaping-in-the-news\/\">Vaping In the News<\/a>\n                                                                                    <\/div>\n                    <\/div>\n                                <div class=\"sidebar-inner-section\">\n                    <span class=\"sidebar-sub-title\">Share this article<\/span>\n                    <ul class=\"social-list\">\n            <li class=\"social-list__item\">\n            <a class=\"social-list__item-link\"\n               href=\"\/\/www.facebook.com\/sharer.php?u=https:\/\/www.allencarr.com\/en-us\/articles\/iqos-vaping\/\"\n               onclick=\"window.open(this.href, 'share popup','left=20,top=20,width=500,height=360,toolbar=1,resizable=0'); 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The Lunatics Appear to Have Taken Over the Asylum<\/h1>\n\n                \n                                                    <p class=\"article__excerpt\">Francesca Cesati, Head of Allen Carr\u2019s Easyway to Quit Smoking Italia, writes about the strangest of decisions &#8211; as a prime-time Italian TV show invites the CEO of Phillip Morris Italia to discuss his new product<\/p>\n                \n                \n                                                            <div class=\"article__image\">\n                                                                                    <img decoding=\"async\"\n     src=\"https:\/\/allen-carr-live.s3.eu-west-1.amazonaws.com\/wp-content\/uploads\/2022\/03\/16101924\/lunatics.jpg\"\n             srcset=\"https:\/\/allen-carr-live.s3.eu-west-1.amazonaws.com\/wp-content\/uploads\/2022\/03\/16101924\/lunatics-220x171.jpg 360w,\n             https:\/\/allen-carr-live.s3.eu-west-1.amazonaws.com\/wp-content\/uploads\/2022\/03\/16101924\/lunatics.jpg 768w,\n             https:\/\/allen-carr-live.s3.eu-west-1.amazonaws.com\/wp-content\/uploads\/2022\/03\/16101924\/lunatics.jpg 1440w,\n             https:\/\/allen-carr-live.s3.eu-west-1.amazonaws.com\/wp-content\/uploads\/2022\/03\/16101924\/lunatics.jpg 2000w\"\n             alt=\"\"\n               \/>\n                                                    <\/div>\n                                    \n                <div class=\"u-show-mobile article-social-bar\">\n                    <span class=\"sidebar-sub-title\">Share this article<\/span>\n                    <ul class=\"social-list\">\n            <li class=\"social-list__item\">\n            <a class=\"social-list__item-link\"\n               href=\"\/\/www.facebook.com\/sharer.php?u=https:\/\/www.allencarr.com\/en-us\/articles\/iqos-vaping\/\"\n               onclick=\"window.open(this.href, 'share popup','left=20,top=20,width=500,height=360,toolbar=1,resizable=0'); return false;\"\n               rel=\"nofollow noopener noreferrer\"\n               target=\"_blank\">\n                <img decoding=\"async\" src=\"https:\/\/www.allencarr.com\/wp-content\/themes\/allen-carr\/public\/dist\/svgs\/social-facebook-fill.svg\" alt=\"Share to Facebook\"\/>\n            <\/a>\n        <\/li>\n                <li class=\"social-list__item\">\n            <a class=\"social-list__item-link\"\n               href=\"\/\/twitter.com\/intent\/tweet?url=https:\/\/www.allencarr.com\/en-us\/articles\/iqos-vaping\/&#038;text=31st May 2017: It was World No Tobacco Day &#038; The Lunatics Appear to Have Taken Over the Asylum\"\n               onclick=\"window.open(this.href, 'share popup','left=20,top=20,width=500,height=360,toolbar=1,resizable=0'); return false;\"\n               rel=\"nofollow noopener noreferrer\"\n               target=\"_blank\">\n                <img decoding=\"async\" src=\"https:\/\/www.allencarr.com\/wp-content\/themes\/allen-carr\/public\/dist\/svgs\/social-twitter-fill.svg\" alt=\"Share to Twitter\"\/>\n            <\/a>\n        <\/li>\n        \n        \n    <li class=\"social-list__item\">\n        <a class=\"social-list__item-link\"\n            href=\"https:\/\/www.allencarr.com\/en-us\/articles\/iqos-vaping\/\"\n            data-behaviour=\"copy-link\" title=\"Click to copy\">\n            <img decoding=\"async\" src=\"https:\/\/www.allencarr.com\/wp-content\/themes\/allen-carr\/public\/dist\/svgs\/social-sharelink-fill.svg\" alt=\"Copy link to clipboard\"\/>\n        <\/a>\n    <\/li>\n<\/ul>                <\/div>\n\n                \n                \n                \n                \r\n\r\n\r\n<p class=\"larger_text\"><strong>31st May 2017: It was World No Tobacco Day &amp; the Lunatics Appear to Have Taken Over the Asylum<\/strong><\/p>\n<p class=\"larger_text\">A strange choice<\/p>\nIf you were a TV journalist\/editor and were running a lunchtime program on World No Tobacco Day who would you invite to be interviewed on your show? Somebody who has quitted smoking? A cardiologist? A pulmonologist? Somebody with a proven track record of helping people to quit smoking? Apparently, in Italy, you also invite Big Tobacco.\n<p class=\"larger_text\">Francesca Cesati, Head of Allen Carr\u2019s Easyway to Quit Smoking Italia, writes:<\/p>\n<em>One of the most popular TV shows invited the CEO of Phillip Morris Italia, Eugenio Sidoli, to appear for interview. There is little doubt that this was as a result of some nimble, highly effective, and expensive public relations work on behalf of the tobacco company\u2019s marketing team.<\/em><br><br><em>It is a painful irony given the company has been producing tobacco products since 1847 and has caused, since then, the premature, painful, and tragic death of hundreds of millions of their customers.<\/em><br><br><em>Has the world gone mad? It transpires that Philip Morris is marketing its newest product and given the size and the financial resources available to the company is finding various ways to publicise their new &#8220;safer way to smoke&#8221;.<\/em>\n<em> Phillip Morris has invested \u20ac500 million to set up a new factory just outside Bologna. In an industrial landscape that aches for multinational companies to invest in such manufacturing endeavours it would be a brave person who questions the project on the basis of philanthropy.<\/em><br><br><em>On a basic level, it is an impressive operation \u2013 employing 600 specialized workers surrounded by hi-tech, cutting edge machinery working 24 hours a day. And what are they producing? \u201cIQOS\u201d which will allow smokers to inhale heated, rather than burned, tobacco vapor, therefore avoiding combustion.<\/em><br><br><em>The slogan is &#8220;harm reduction&#8221;, the mask is the one of responsibility, the tobacco industry, in search of a halo, and of course, continued profits for its shareholders, has decided to invest in this new product.<\/em><br><br><em>In the TV interview, an oncologist asked Mr Sidoli why, if they are so against traditional cigarettes, they do not quit producing them and dedicate themselves only to safer products, the answer was &#8220;Because somebody else would take our place.&#8221; And adds &#8220;Philip Morris is leading the biggest anti-smoking campaign which was ever made in the history of mankind&#8221;.<\/em><br><br><em>I am flabbergasted, shocked and terribly sad. Whilst I write I can hear the children from the nearby elementary school laughing and screaming: it is their last day of school before the holiday. I hope they will never become clients, or should I say victims, of one of the most sinister industries on the planet. I have no doubt this scheme has less to do with harm reduction and much more to do with preventing &#8220;profit reduction&#8221;.<\/em><br><br>The most successful, permanent, lasting form of harm reduction is to escape from nicotine addiction and Allen Carr\u2019s Easyway provides a simple, inexpensive, inclusive program whether you\u2019re a smoker or a vaper.<br><br><a class=\"button red hvr\" href=\"https:\/\/www.allencarr.com\/en-us\/easyway-stop-smoking\/\" target=\"_blank\" rel=\"noopener\">Read more about &#8216;How to Quit Smoking&#8217;<\/a><br><br><a class=\"button red hvr\" href=\"https:\/\/www.allencarr.com\/en-us\/easyway-stop-vaping\/\" target=\"_blank\" rel=\"noopener\">Read more about &#8216;How to Quit Vaping\u2019<\/a><br><br><a class=\"button blue hvr\" href=\"http:\/\/www.easywayitalia.com\/\" target=\"_blank\" rel=\"noopener\">Visit Allen Carr&#8217;s Easyway Italia&#8217;s Website<\/a><br><br><a class=\"button blue hvr\" href=\"https:\/\/www.youtube.com\/watch?v=FOWvdJMbXW4\" target=\"_blank\" rel=\"noopener\">Watch Eugenio Sidol, CEO of Phillip Morris Italia<\/a><br><br><strong>#QuitSmoking #StopSmoking #BeAddictionFree #AllenCarr #QuitVaping #StopVaping <\/strong><br><br>\r\n\r\n\r\n\n            <\/div>\n        <\/div>\n        <\/section>\n\n    <section class=\"related-articles u-background-white article-related-articles\">\n                \n                            \n                \n        <h3 class=\"related-articles__title u-text-center\">\n            Up next&#8230;\n        <\/h3>\n\n        <div class=\"container related-articles__container\">\n                                                                            <div class=\"article-preview article-preview--standard_altern u-hover-state\">\n    <div class=\"article-preview__columns article-preview__columns--standard_altern\">\n        <div class=\"article-preview__column article-preview__column--standard_altern\">\n            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viewBox=\"0 0 20 20\"><path fill=\"none\" d=\"M0 0h20v20H0z\"\/><path d=\"M10 2c4.42 0 8 3.58 8 8s-3.58 8-8 8-8-3.58-8-8 3.58-8 8-8m0 14c3.31 0 6-2.69 6-6s-2.69-6-6-6-6 2.69-6 6 2.69 6 6 6m-.71-5.29c.07.05.14.1.23.15l-.02.02L14 13l-3.03-3.19L10 5l-.97 4.81h.01c0 .02-.01.05-.02.09S9 9.97 9 10c0 .28.1.52.29.71\"\/><\/svg>\n                    <span>2 minute read<\/span>\n                <\/div>\n                    <\/div>\n    <\/div>\n<\/div>\n                    <\/div>\n    <\/section>\n","protected":false},"excerpt":{"rendered":"<p>Francesca Cesati, Head of Allen Carr\u2019s Easyway to Quit Smoking Italia, writes about the strangest of decisions &#8211; as a prime-time Italian TV show invites the CEO of Phillip Morris Italia to discuss his new product<\/p>\n","protected":false},"author":1,"featured_media":142832,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[645,689,690,648,705,706],"tags":[],"addiction":[28,32],"country":[],"class_list":["post-146983","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-smoking","category-smoking-health","category-smoking-in-the-news","category-vaping","category-vaping-health","category-vaping-in-the-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>31st May 2017: It was World No Tobacco Day &amp; The Lunatics Appear to Have Taken Over the Asylum - Allen Carr&#039;s Easyway<\/title>\n<meta name=\"description\" content=\"The strangest of decisions; an Italian TV show invite the CEO of Phillip Morris Italia to 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