{"id":147174,"date":"2012-12-11T11:10:51","date_gmt":"2012-12-11T11:10:51","guid":{"rendered":"https:\/\/www.allencarr.com\/articles\/e-cig-goldrush\/"},"modified":"2024-11-25T17:10:29","modified_gmt":"2024-11-25T17:10:29","slug":"e-cig-goldrush","status":"publish","type":"post","link":"https:\/\/www.allencarr.com\/en-us\/articles\/e-cig-goldrush\/","title":{"rendered":"e-Cig Goldrush"},"content":{"rendered":"    <section  class=\"container container--large article-container\">\n            <div class=\"article \">\n            <div class=\"article__sidebar\">\n                <div class=\"sidebar-inner-section author\">\n                    <div class=\"author__avatar\">\n                                                                                                            <img decoding=\"async\"\n     src=\"https:\/\/allen-carr-live.s3.eu-west-1.amazonaws.com\/wp-content\/uploads\/2022\/02\/16103712\/author-john-dicey-200x200.jpeg\"\n             srcset=\"https:\/\/allen-carr-live.s3.eu-west-1.amazonaws.com\/wp-content\/uploads\/2022\/02\/16103712\/author-john-dicey-50x50.jpeg 360w,\n             https:\/\/allen-carr-live.s3.eu-west-1.amazonaws.com\/wp-content\/uploads\/2022\/02\/16103712\/author-john-dicey-100x100.jpeg 768w,\n             https:\/\/allen-carr-live.s3.eu-west-1.amazonaws.com\/wp-content\/uploads\/2022\/02\/16103712\/author-john-dicey-200x200.jpeg 1440w,\n             https:\/\/allen-carr-live.s3.eu-west-1.amazonaws.com\/wp-content\/uploads\/2022\/02\/16103712\/author-john-dicey.jpeg 2000w\"\n             alt=\"\"\n               \/>                                            <\/div>\n                    <span class=\"sidebar-sub-title\">Written By<\/span>\n                    <a class=\"u-text-underline\" href=\"https:\/\/www.allencarr.com\/en-us\/authors\/john-dicey\/\" title=\"John Dicey Bio\">\n                        <h5 class=\"author__author\">John Dicey<\/h5>\n                    <\/a>\n                                                                <h6 class=\"author__title sidebar-content\">Former Global Chief Executive Officer &#038; Senior Facilitator<\/h6>\n                                    <\/div>\n                                                    <div class=\"sidebar-inner-section\">\n                        <span class=\"sidebar-sub-title\">Reviewed by<\/span>\n                        <a href=\"https:\/\/www.allencarr.com\/en-us\/authors\/paul-baker\/\" title=\"Paul Baker, BSc (Hons) Bio\">\n                            <p class=\"sidebar-content\">Paul Baker, BSc (Hons)<\/p>\n                        <\/a>\n                    <\/div>\n                                <div class=\"sidebar-inner-section\">\n                    <span class=\"sidebar-sub-title\">Published<\/span>\n                                        <p class=\"sidebar-content\">11 December 2012<\/p>\n                <\/div>\n                <div class=\"sidebar-inner-section\">\n                    <span class=\"sidebar-sub-title\">Last Updated<\/span>\n                    <p class=\"sidebar-content\">\n                        02 July 2024\n                    <\/p>\n                <\/div>\n                                    <div class=\"sidebar-inner-section\">\n                        <span class=\"sidebar-sub-title\">Issues<\/span>\n                        <div class=\"article-categories\">\n                                                                                                <a class=\"article-category\" href=\"https:\/\/www.allencarr.com\/en-us\/articles\/addictions\/smoking\/\">Smoking<\/a>\n                                                                                                                                                                                                                                                        <a class=\"article-category\" href=\"https:\/\/www.allencarr.com\/en-us\/articles\/addictions\/vaping\/\">Vaping<\/a>\n                                                                                                                                                                                                            <\/div>\n                    <\/div>\n                                                    <div class=\"sidebar-inner-section\">\n                        <span class=\"sidebar-sub-title\">Topics<\/span>\n                        <div class=\"article-categories\">\n                                                                                                                                                            <a class=\"article-category\" href=\"https:\/\/www.allencarr.com\/en-us\/articles\/addictions\/smoking\/smoking-health\/\">Smoking Health<\/a>\n                                                                                                                                <a class=\"article-category\" href=\"https:\/\/www.allencarr.com\/en-us\/articles\/addictions\/smoking\/smoking-in-the-news\/\">Smoking In the News<\/a>\n                                                                                                                                                                                            <a class=\"article-category\" href=\"https:\/\/www.allencarr.com\/en-us\/articles\/addictions\/vaping\/vaping-health\/\">Vaping Health<\/a>\n                                                                                                                                <a class=\"article-category\" href=\"https:\/\/www.allencarr.com\/en-us\/articles\/addictions\/vaping\/vaping-in-the-news\/\">Vaping In the News<\/a>\n                                                                                    <\/div>\n                    <\/div>\n                                <div class=\"sidebar-inner-section\">\n                    <span class=\"sidebar-sub-title\">Share this article<\/span>\n                    <ul class=\"social-list\">\n            <li class=\"social-list__item\">\n            <a class=\"social-list__item-link\"\n               href=\"\/\/www.facebook.com\/sharer.php?u=https:\/\/www.allencarr.com\/en-us\/articles\/e-cig-goldrush\/\"\n               onclick=\"window.open(this.href, 'share popup','left=20,top=20,width=500,height=360,toolbar=1,resizable=0'); 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A search intensified by successive failed attempts to quit smoking.<\/p>\n                \n                \n                                                            <div class=\"article__image\">\n                                                                                    <img decoding=\"async\"\n     src=\"https:\/\/allen-carr-live.s3.eu-west-1.amazonaws.com\/wp-content\/uploads\/2022\/03\/16002451\/Gold-RUSH-880x528.jpg\"\n             srcset=\"https:\/\/allen-carr-live.s3.eu-west-1.amazonaws.com\/wp-content\/uploads\/2022\/03\/16002451\/Gold-RUSH-220x132.jpg 360w,\n             https:\/\/allen-carr-live.s3.eu-west-1.amazonaws.com\/wp-content\/uploads\/2022\/03\/16002451\/Gold-RUSH-440x264.jpg 768w,\n             https:\/\/allen-carr-live.s3.eu-west-1.amazonaws.com\/wp-content\/uploads\/2022\/03\/16002451\/Gold-RUSH-880x528.jpg 1440w,\n             https:\/\/allen-carr-live.s3.eu-west-1.amazonaws.com\/wp-content\/uploads\/2022\/03\/16002451\/Gold-RUSH.jpg 2000w\"\n             alt=\"\"\n               \/>\n                                                    <\/div>\n                                    \n                <div class=\"u-show-mobile article-social-bar\">\n                    <span class=\"sidebar-sub-title\">Share this article<\/span>\n                    <ul class=\"social-list\">\n            <li class=\"social-list__item\">\n            <a class=\"social-list__item-link\"\n               href=\"\/\/www.facebook.com\/sharer.php?u=https:\/\/www.allencarr.com\/en-us\/articles\/e-cig-goldrush\/\"\n               onclick=\"window.open(this.href, 'share popup','left=20,top=20,width=500,height=360,toolbar=1,resizable=0'); return false;\"\n               rel=\"nofollow noopener noreferrer\"\n               target=\"_blank\">\n                <img decoding=\"async\" src=\"https:\/\/www.allencarr.com\/wp-content\/themes\/allen-carr\/public\/dist\/svgs\/social-facebook-fill.svg\" alt=\"Share to Facebook\"\/>\n            <\/a>\n        <\/li>\n                <li class=\"social-list__item\">\n            <a class=\"social-list__item-link\"\n               href=\"\/\/twitter.com\/intent\/tweet?url=https:\/\/www.allencarr.com\/en-us\/articles\/e-cig-goldrush\/&#038;text=e-Cig Goldrush\"\n               onclick=\"window.open(this.href, 'share popup','left=20,top=20,width=500,height=360,toolbar=1,resizable=0'); return false;\"\n               rel=\"nofollow noopener noreferrer\"\n               target=\"_blank\">\n                <img decoding=\"async\" src=\"https:\/\/www.allencarr.com\/wp-content\/themes\/allen-carr\/public\/dist\/svgs\/social-twitter-fill.svg\" alt=\"Share to Twitter\"\/>\n            <\/a>\n        <\/li>\n        \n        \n    <li class=\"social-list__item\">\n        <a class=\"social-list__item-link\"\n            href=\"https:\/\/www.allencarr.com\/en-us\/articles\/e-cig-goldrush\/\"\n            data-behaviour=\"copy-link\" title=\"Click to copy\">\n            <img decoding=\"async\" src=\"https:\/\/www.allencarr.com\/wp-content\/themes\/allen-carr\/public\/dist\/svgs\/social-sharelink-fill.svg\" alt=\"Copy link to clipboard\"\/>\n        <\/a>\n    <\/li>\n<\/ul>                <\/div>\n\n                \n                \n                \n                \n<section class=\"formatted-text \">\n\t<div class=\"container container--large\">\n\t\t<p>I remember my own miserable quest to become free from cigarettes that lasted nearly two decades. No wonder smokers are predisposed to the idea of \u201csafer smoking\u201d \u2013 it\u2019s what pretty much every smoker on the planet has dreamed of.<\/p>\n<p>It\u2019s ironic that the tool they were given to get free of their addiction to nicotine (the use of nicotine patches, gum, etc) is again being pitched as their saviour from smoking \u2013 this time as an alternative to smoking intended to continue indefinitely rather than wean them off nicotine over a period of time.<\/p>\n<p>It\u2019s even more ironic that it\u2019s many of the same characters in the medical and scientific establishment who once proclaimed that nicotine could be used to cure addiction to nicotine who now declare that taking more nicotine, more frequently, in larger doses, continuously is the next great advance in helping people to quit smoking. <a href=\"\/\">Allen Carr<\/a> used to joke \u201cWhat cure will they be suggesting for smoking next? A cigarette?\u201d<\/p>\n<p>Being able to reduce the terrible harm caused by smoking is a seductive proposition \u2013 the savings in human costs and healthcare costs alone make it so. But for a health policy so fastidiously bound to \u201cevidenced based interventions\u201d (so much so it has ignored anything to do with Allen Carr\u2019s Easyway To Quit Smoking for three decades) the lack of regulation, and the complete abandon with which e-cigarettes have been allowed to enter the mainstream retail markets, is more than a little troubling. The same trumpet blowers for nicotine patches and gum have now puckered up again to back e-cigarettes as having potential \u201cmedicinal\u201d uses. This in spite of an alarming absence of scientific evidence regarding their short-term, medium-term, and long-term use.<\/p>\n<p>We live in a world where otherwise intelligent people still dismiss claims that passive smoking is harmful in any way. Even now there are a significant number of high profile, apparently well educated, nicotine addicts who dismiss the issue entirely out of hand \u2013 so much so \u2013 they continue to smoke in their homes and cars in the company of children and other loved ones who don\u2019t smoke.<\/p>\n<p>This is the \u201cend game\u201d to a process of education about the harmful effects of smoking started decades ago by the late, great, Sir Richard Doll. It\u2019s taken nigh on 60 years to get to the point today \u2013 where most people accept what he said. How many decades will it be before \u201cDoll-like\u201d research into the effects of e-cigarettes is completed, published, and accepted?<\/p>\n<p>In most cases \u2013 it would be sensible to assume that someone switching from cigarettes to e-cigarettes will actually dramatically increase the amount of nicotine they are ingesting. Those people who currently stand outside to smoke (therefore limiting the number of cigarettes they have) will now decide that they can \u201cvape\u201d anytime, anyplace, anywhere\u2026perhaps even constantly \u2013 spurred on by the message accompanying e-cigs that they are \u201chealthier\u201d than regular cigarettes. No doubt they will learn to inhale deeper, for longer, more frequently \u2013 just as smokers of \u201clight\u201d cigarettes are proven to do. With some e-cigarettes it seems that the user is charged with responsibility for the amount of nicotine contained in each dose.<\/p>\n<p>Given the comparatively low cost of e-cigs, the skewed \u201chealthier\u201d messaging about them, and the ability to vape pretty much anywhere \u2013 it\u2019s a green light for a feeding frenzy of nicotine for those who adopt vaping. Who\u2019s in charge of finding out whether any of this is safe or not?<\/p>\n<p>Already that heady cocktail is corralling people toward e-cigs and alarmingly this is being supported handsomely by completely unregulated advertising. The industry is using glamorous images, sexiness, and the most salacious and seductive language to tease potential consumers into their clutches (yes \u2013 it is easy to forget that the product being pushed is a poisonous and highly addictive drug).<\/p>\n<p>One has to fear for the users being duped into switching to a new delivery system for the drug to which they are addicted. How long will the prices be so competitive versus regular cigarettes? How long before the tax hikes on e-cigs as the realisation by the government that the revenue raising runaway train of addiction, far from running out of steam, is all set to gain greater and greater momentum? The fact that e-cigs appear to be the lesser of the evils (when judged alongside regular cigarettes) can only encourage already cash-strapped governments to pull out of any funding for the treatment of nicotine addiction, park a generation of smokers on nicotine taken via e-cigs, and laugh all the way to the bank as yet another generation of addicts are recruited to the conveyer belt of nicotine addiction. Of course this is all excellent tax revenue raising activity \u2013 there\u2019s nothing quite like legalised addiction to make a Chancellor of The Exchequer rub his hands together with glee.<\/p>\n<p>Do we foresee a time when vaping is commonplace in workplaces, cinemas, shopping centres, and schools? The \u201cnormalisation\u201d of drug addiction? Employers are already scurrying around trying to establish a basis for banning vaping in the workplace. Are there grounds to do so? Once the floodgates are open \u2013 there\u2019ll be no going back. I\u2019ve just got used to my kids growing up in an environment where smoking is no longer considered \u201cnormal\u201d. How sad to think that in due course we may be sliding back toward a world where we\u2019re confronted again with people publicly feeding their addiction.<\/p>\n<p>Having said that \u2013 there\u2019s no guarantee that vaping is here to stay. It will be interesting to see if sales of e-cigarettes are sustained.<\/p>\n<p>It is interesting that Big Tobacco hasn\u2019t launched brands. What do they know that we don\u2019t? They\u2019ve certainly been very slow to the market \u2013 although they appear to be funding certain brands and the development of new brands (Nicoventures etc).<\/p>\n<p>Big Tobacco must have tested e-cigs. Did they find:<\/p>\n<p>a) that smokers just didn\u2019t stick with them (sure they have an endless supply of focus groups they could rely on for feedback) so it simply wasn\u2019t worth them investing their big brands in what may be a passing fad?<\/p>\n<p>b) serious long term side effects (sure they have the finance and resources to conduct short term, medium term, and long term studies on the harm e-cigs do to health without any obligation to publicly release the data from the studies) so they simply decided to sit out the law suits this time around. Suppressing the harmful effects of an addictive drug once \u2013 and you end up shamed and \u201cfined to kingdom come\u201d. Do it twice and people are going to end up in jail. Given their shady history \u2013 are the health consequences of e-cig use simply too severe for Big Tobacco to ride this particular train\u2026at this particular moment? Especially if there is any truth in a)\u2026<\/p>\n<p>Perhaps they\u2019re ring-fencing their traditional brands to protect them from initial litigation or fall out from a growth in e-cigarette use. Perhaps they knew that a Marlboro or Benson &amp; Hedges e-cig branded advertising campaigns wouldn\u2019t get around the regulations in the same way that the new e-cig brands have done. Watch this space for Nicoventures et al\u2026<\/p>\n<p>Maybe there\u2019s another reason\u2026but until we have the answer to the question \u201cWhy aren\u2019t Big Tobacco already in this market\u201d the future of the e-cig and its users remains shrouded in smoke\u2026or should I say\u2026 vapor.<\/p>\n<p>The way e-cigarettes are being advertised in the UK at the moment would have you think that vitamin supplements were being sold rather than a highly addictive, poisonous drug!<\/p>\n<p>All last week on TalkSport Radio (in the UK) a brand of e-cigs ran seemingly endless adverts declaring to any man, woman, or child listening that their product is \u201cSmoking re-invented\u201d.<\/p>\n<p>Racontour in The Times ran no less than 16 full color pages of \u201cfeatures\u201d and adverts for e-cigarette brands. The wording used in the adverts defy belief\u2026..and there is no doubt that in time, if left unregulated, they will be targeted at non-smokers, former smokers, and even more frightening, children.<\/p>\n<p>\u201cJust relax and take the time to enjoy this distinctive great tasting e-cigarette anywhere you want \u2013 at home, in the car, or the pub. Hassle \u2013free.\u201d<\/p>\n<p>\u201cFreedom to smoke\u201d<\/p>\n<p>\u201cIntroducing the e-cigarette for discerning consumers\u201d<\/p>\n<p>\u201cCherry flavor and menthol flavours\u201d<\/p>\n<p>\u201cSmooth aromatic flavor inspired by the finest tobacco with undertones of candy mocha\u201d<\/p>\n<p>\u201c\u2026offering a full-bodied lightly buttery taste that is truly the Gold Standard\u201d<\/p>\n<p>\u201cDerived from the Vanilla Orchid of Madagascar, whose beauty is matched only by its flavor\u2026.will alert your senses with a candy vanilla blast\u201d<\/p>\n<p>\u201cGive someone you love the gift of freedom this Christmas\u201d<\/p>\n<p>Honestly \u2013 I haven\u2019t invented the extracts listed above \u2013 they are taken from real adverts (some dressed up as editorial) for e-cigs in Racontour in The Times. The Times is almost falling over itself to get in on the action offering their readers an \u201cexclusive\u201d opportunity to order a particular brand (obviously the one for \u201cdiscerning consumers\u201d) at a discounted cost.<\/p>\n<p>The adverts display their various flavours as if they were on a menu in Costa Coffee rather than from a company selling a poisonous and highly addictive product.<\/p>\n<p>Newspaper, radio, and TV advertising departments are falling over themselves to grab a chunk of this whole new area of advertising spend. It\u2019s not surprising really \u2013 given that it\u2019s the toughest of times in the advertising industry. E-cigarettes offer a field day for the advert copywriters who are delivering their \u201ctry this \u2013 it\u2019s harmless\u201d message to men, women, and kids indiscriminately\u2026 the longer they are allowed to do so \u2013 the more recruits there\u2019ll be to the next generation of addicts.<\/p>\n<p>As if that wasn\u2019t bad enough \u2013 sadly there will be more than a few former smokers who will be pulled back into addiction as a direct result of the alluring, \u201csexed-up\u201d, irresponsible messaging in e-cigarette advertising.<\/p>\n<p>We\u2019re on the verge of a national calamity as smokers are being directed toward a means of maintaining their addiction, at an unknown cost to their health, as opposed to being given an effective means of escaping it.<\/p>\n<p>Allen Carr\u2019s Easyway To Quit Smoking book costs about the same as a packet of cigarettes \u2013 Allen Carr\u2019s Easyway To Quit Smoking Clinics cost around 6 weeks worth of cigarettes (for a pack-a-day smoker) and offer a money back guarantee.<\/p>\n<p>For more information about how to get help to quit smoking with <a href=\"https:\/\/www.allencarr.com\/en-us\/easyway-stop-smoking\/live-group-seminars\/\">Allen Carr\u2019s Easyway To Quit Smoking Clinics<\/a>, whether you smoke cigarettes, roll-up cigarettes, cigars, a pipe, e-cigs, or are addicted to nicotine gum\/patches and how to quit smoking (or vaping) easily rather than feeling like you have to quit something \u2013 click on your country\u2019s flag at the top of this page.<\/p>\n<p>Do you know of anyone who you would like to help quit smoking\/vaping? Tell them about this feature and if they mention it when they book a session at any one of our quit smoking clinics across the world they can obtain a 10% discount (not valid in conjunction with any other offer or promotion).<\/p>\n<p><a class=\"button red hvr\" href=\"https:\/\/www.allencarr.com\/en-us\/easyway-stop-smoking\/\">Read more about &#8216;How to Quit Smoking&#8217;<\/a><\/p>\n\n\n\t\t\t<\/div>\n<\/section>\n\n\n            <\/div>\n        <\/div>\n        <\/section>\n\n    <section class=\"related-articles u-background-white article-related-articles\">\n                \n                            \n                \n        <h3 class=\"related-articles__title u-text-center\">\n            Up next&#8230;\n        <\/h3>\n\n        <div class=\"container related-articles__container\">\n                                                                            <div class=\"article-preview article-preview--standard_altern u-hover-state\">\n    <div 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6-6s-2.69-6-6-6-6 2.69-6 6 2.69 6 6 6m-.71-5.29c.07.05.14.1.23.15l-.02.02L14 13l-3.03-3.19L10 5l-.97 4.81h.01c0 .02-.01.05-.02.09S9 9.97 9 10c0 .28.1.52.29.71\"\/><\/svg>\n                    <span>1 minute read<\/span>\n                <\/div>\n                    <\/div>\n    <\/div>\n<\/div>\n                                                                            <div class=\"article-preview article-preview--standard_altern u-hover-state\">\n    <div class=\"article-preview__columns article-preview__columns--standard_altern\">\n        <div class=\"article-preview__column article-preview__column--standard_altern\">\n            <a href=\"https:\/\/www.allencarr.com\/en-us\/articles\/celebrating-our-1000-prize-draw-winner-for-2025\/\" alt=\"article url\">\n                <div class=\"article-preview__image-wrap u-image-absolute\">\n                                                                                            <img decoding=\"async\"\n     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class=\"article-preview__taxonomy-terms\">\n                                            <a href=\"https:\/\/www.allencarr.com\/en-us\/articles\/addictions\/vaping\/vaping-in-the-news\/\" class=\"type-category term-primary\" alt=\"category term\">\n                            Vaping In the News\n                        <\/a>\n                                    <\/div>\n\n                <div class=\"article-preview__date-wrap\">\n                    <span>\n                        May 2026\n                    <\/span>\n                <\/div>\n            <\/div>\n\n            <div class=\"article-preview__title-wrap\">\n                <a href=\"https:\/\/www.allencarr.com\/en-us\/articles\/celebrating-our-1000-prize-draw-winner-for-2025\/\" alt=\"article url\">\n                    <h3 class=\"article-preview__title\">\n                        Celebrating our \u00a31,000 prize draw winner for 2025!\n                    <\/h3>\n                <\/a>\n            <\/div>\n\n            <div class=\"article-preview__description-wrap\">\n                \n            <\/div>\n\n                            <div class=\"article-preview__readtime\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 20 20\"><path fill=\"none\" d=\"M0 0h20v20H0z\"\/><path d=\"M10 2c4.42 0 8 3.58 8 8s-3.58 8-8 8-8-3.58-8-8 3.58-8 8-8m0 14c3.31 0 6-2.69 6-6s-2.69-6-6-6-6 2.69-6 6 2.69 6 6 6m-.71-5.29c.07.05.14.1.23.15l-.02.02L14 13l-3.03-3.19L10 5l-.97 4.81h.01c0 .02-.01.05-.02.09S9 9.97 9 10c0 .28.1.52.29.71\"\/><\/svg>\n                    <span>8 minute read<\/span>\n                <\/div>\n                    <\/div>\n    <\/div>\n<\/div>\n                                                                            <div class=\"article-preview article-preview--standard_altern u-hover-state\">\n    <div class=\"article-preview__columns article-preview__columns--standard_altern\">\n        <div class=\"article-preview__column article-preview__column--standard_altern\">\n            <a href=\"https:\/\/www.allencarr.com\/en-us\/easyway-stop-smoking\/lsbu-review-12-weeks-ace\/\" alt=\"article url\">\n                <div class=\"article-preview__image-wrap u-image-absolute\">\n                                                                                            <img decoding=\"async\"\n     src=\"https:\/\/www.allencarr.com\/wp-content\/uploads\/2025\/09\/LSBU-Logo.webp\"\n             srcset=\"https:\/\/www.allencarr.com\/wp-content\/uploads\/2025\/09\/LSBU-Logo.webp 360w,\n             https:\/\/www.allencarr.com\/wp-content\/uploads\/2025\/09\/LSBU-Logo.webp 768w,\n             https:\/\/www.allencarr.com\/wp-content\/uploads\/2025\/09\/LSBU-Logo.webp 1440w,\n             https:\/\/www.allencarr.com\/wp-content\/uploads\/2025\/09\/LSBU-Logo.webp 2000w\"\n             alt=\"LSBU-Logo\"\n               \/>                                    <\/div>\n            <\/a>\n        <\/div>\n\n        <div 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class=\"article-preview__title\">\n                        LSBU 12-Week Review of the Allen Carr Easyway Program\n                    <\/h3>\n                <\/a>\n            <\/div>\n\n            <div class=\"article-preview__description-wrap\">\n                Allen Carr&#8217;s Easyway as part of a quit smoking service in East Sussex deemed successful and good quit rates at 4 and 12 weeks.\n            <\/div>\n\n                            <div class=\"article-preview__readtime\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 20 20\"><path fill=\"none\" d=\"M0 0h20v20H0z\"\/><path d=\"M10 2c4.42 0 8 3.58 8 8s-3.58 8-8 8-8-3.58-8-8 3.58-8 8-8m0 14c3.31 0 6-2.69 6-6s-2.69-6-6-6-6 2.69-6 6 2.69 6 6 6m-.71-5.29c.07.05.14.1.23.15l-.02.02L14 13l-3.03-3.19L10 5l-.97 4.81h.01c0 .02-.01.05-.02.09S9 9.97 9 10c0 .28.1.52.29.71\"\/><\/svg>\n                    <span>3 minute read<\/span>\n                <\/div>\n                    <\/div>\n    <\/div>\n<\/div>\n                                                                            <div class=\"article-preview article-preview--standard_altern u-hover-state\">\n    <div class=\"article-preview__columns article-preview__columns--standard_altern\">\n        <div class=\"article-preview__column article-preview__column--standard_altern\">\n            <a href=\"https:\/\/www.allencarr.com\/en-us\/easyway-stop-vaping\/vapings-threat-to-tobacco-control-gains-who-warning\/\" alt=\"article url\">\n                <div class=\"article-preview__image-wrap u-image-absolute\">\n                                                                                            <img decoding=\"async\"\n     src=\"https:\/\/www.allencarr.com\/wp-content\/uploads\/2025\/07\/vaporesso-M8CrCzlS78Y-unsplash-min.jpg\"\n             srcset=\"https:\/\/www.allencarr.com\/wp-content\/uploads\/2025\/07\/vaporesso-M8CrCzlS78Y-unsplash-min.jpg 360w,\n             https:\/\/www.allencarr.com\/wp-content\/uploads\/2025\/07\/vaporesso-M8CrCzlS78Y-unsplash-min.jpg 768w,\n             https:\/\/www.allencarr.com\/wp-content\/uploads\/2025\/07\/vaporesso-M8CrCzlS78Y-unsplash-min.jpg 1440w,\n             https:\/\/www.allencarr.com\/wp-content\/uploads\/2025\/07\/vaporesso-M8CrCzlS78Y-unsplash-min.jpg 2000w\"\n             alt=\"vaping's threat to tobacco control gains\"\n               \/>                                    <\/div>\n            <\/a>\n        <\/div>\n\n        <div class=\"article-preview__column article-preview__column--standard_altern\">\n            <div class=\"article-preview__post-info article-preview__post-info--standard_altern\">\n                <div class=\"article-preview__taxonomy-terms\">\n                                            <a href=\"https:\/\/www.allencarr.com\/en-us\/articles\/addictions\/vaping\/vaping-in-the-news\/\" class=\"type-category term-primary\" alt=\"category term\">\n                            Vaping In the News\n                        <\/a>\n                                    <\/div>\n\n                <div class=\"article-preview__date-wrap\">\n                    <span>\n                        July 2025\n                    <\/span>\n                <\/div>\n            <\/div>\n\n            <div class=\"article-preview__title-wrap\">\n                <a href=\"https:\/\/www.allencarr.com\/en-us\/easyway-stop-vaping\/vapings-threat-to-tobacco-control-gains-who-warning\/\" alt=\"article url\">\n                    <h3 class=\"article-preview__title\">\n                        Vaping&#8217;s Threat to Tobacco Control Gains: WHO warning\n                    <\/h3>\n                <\/a>\n            <\/div>\n\n            <div class=\"article-preview__description-wrap\">\n                WHO is concerned about vaping and the dangers it presents, particularly to youth and the potential regression of smoking control progress. \n            <\/div>\n\n                            <div class=\"article-preview__readtime\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 20 20\"><path fill=\"none\" d=\"M0 0h20v20H0z\"\/><path d=\"M10 2c4.42 0 8 3.58 8 8s-3.58 8-8 8-8-3.58-8-8 3.58-8 8-8m0 14c3.31 0 6-2.69 6-6s-2.69-6-6-6-6 2.69-6 6 2.69 6 6 6m-.71-5.29c.07.05.14.1.23.15l-.02.02L14 13l-3.03-3.19L10 5l-.97 4.81h.01c0 .02-.01.05-.02.09S9 9.97 9 10c0 .28.1.52.29.71\"\/><\/svg>\n                    <span>1 minute read<\/span>\n                <\/div>\n                    <\/div>\n    <\/div>\n<\/div>\n                    <\/div>\n    <\/section>\n","protected":false},"excerpt":{"rendered":"<p>You certainly can\u2019t blame smokers for their desperate search for a safer way of smoking. A search intensified by successive failed attempts to quit smoking.<\/p>\n","protected":false},"author":1,"featured_media":147175,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[645,689,690,648,705,706],"tags":[],"addiction":[28,32],"country":[],"class_list":["post-147174","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-smoking","category-smoking-health","category-smoking-in-the-news","category-vaping","category-vaping-health","category-vaping-in-the-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>e-Cig Goldrush - Allen Carr&#039;s Easyway<\/title>\n<meta name=\"description\" content=\"You certainly can\u2019t blame smokers for their desperate search for a safer way of smoking. 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