{"id":147271,"date":"2008-06-04T11:47:37","date_gmt":"2008-06-04T10:47:37","guid":{"rendered":"https:\/\/www.allencarr.com\/articles\/press-release-june-4th-2008-allen-carrs-easyway-ubisoft\/"},"modified":"2024-11-25T17:13:33","modified_gmt":"2024-11-25T17:13:33","slug":"press-release-june-4th-2008-allen-carrs-easyway-ubisoft","status":"publish","type":"post","link":"https:\/\/www.allencarr.com\/en-us\/articles\/press-release-june-4th-2008-allen-carrs-easyway-ubisoft\/","title":{"rendered":"Allen Carr&#8217;s Easyway &#038; Ubisoft"},"content":{"rendered":"    <section  class=\"container container--large article-container\">\n            <div class=\"article \">\n            <div class=\"article__sidebar\">\n                <div class=\"sidebar-inner-section author\">\n                    <div class=\"author__avatar\">\n                                                                                                            <img decoding=\"async\"\n     src=\"https:\/\/allen-carr-live.s3.eu-west-1.amazonaws.com\/wp-content\/uploads\/2022\/02\/16103712\/author-john-dicey-200x200.jpeg\"\n             srcset=\"https:\/\/allen-carr-live.s3.eu-west-1.amazonaws.com\/wp-content\/uploads\/2022\/02\/16103712\/author-john-dicey-50x50.jpeg 360w,\n             https:\/\/allen-carr-live.s3.eu-west-1.amazonaws.com\/wp-content\/uploads\/2022\/02\/16103712\/author-john-dicey-100x100.jpeg 768w,\n             https:\/\/allen-carr-live.s3.eu-west-1.amazonaws.com\/wp-content\/uploads\/2022\/02\/16103712\/author-john-dicey-200x200.jpeg 1440w,\n             https:\/\/allen-carr-live.s3.eu-west-1.amazonaws.com\/wp-content\/uploads\/2022\/02\/16103712\/author-john-dicey.jpeg 2000w\"\n             alt=\"\"\n               \/>                                            <\/div>\n                    <span class=\"sidebar-sub-title\">Written By<\/span>\n                    <a class=\"u-text-underline\" href=\"https:\/\/www.allencarr.com\/en-us\/authors\/john-dicey\/\" title=\"John Dicey Bio\">\n                        <h5 class=\"author__author\">John Dicey<\/h5>\n                    <\/a>\n                                                                <h6 class=\"author__title sidebar-content\">Former Global Chief Executive Officer &#038; Senior Facilitator<\/h6>\n                                    <\/div>\n                                                    <div class=\"sidebar-inner-section\">\n                        <span class=\"sidebar-sub-title\">Reviewed by<\/span>\n                        <a href=\"https:\/\/www.allencarr.com\/en-us\/authors\/sue-bolshaw\/\" title=\"Sue Bolshaw, BSc (Hons) Bio\">\n                            <p class=\"sidebar-content\">Sue Bolshaw, BSc (Hons)<\/p>\n                        <\/a>\n                    <\/div>\n                                <div class=\"sidebar-inner-section\">\n                    <span class=\"sidebar-sub-title\">Published<\/span>\n                                        <p class=\"sidebar-content\">04 June 2008<\/p>\n                <\/div>\n                <div class=\"sidebar-inner-section\">\n                    <span class=\"sidebar-sub-title\">Last Updated<\/span>\n                    <p class=\"sidebar-content\">\n                        22 July 2024\n                    <\/p>\n                <\/div>\n                                    <div class=\"sidebar-inner-section\">\n                        <span class=\"sidebar-sub-title\">Issues<\/span>\n                        <div class=\"article-categories\">\n                                                                                                <a class=\"article-category\" href=\"https:\/\/www.allencarr.com\/en-us\/articles\/addictions\/smoking\/\">Smoking<\/a>\n                                                                                                                                                <\/div>\n                    <\/div>\n                                                    <div class=\"sidebar-inner-section\">\n                        <span class=\"sidebar-sub-title\">Topics<\/span>\n                        <div class=\"article-categories\">\n                                                                                                                                                            <a class=\"article-category\" href=\"https:\/\/www.allencarr.com\/en-us\/articles\/addictions\/smoking\/smoking-in-the-news\/\">Smoking In the News<\/a>\n                                                                                    <\/div>\n                    <\/div>\n                                <div class=\"sidebar-inner-section\">\n                    <span class=\"sidebar-sub-title\">Share this article<\/span>\n                    <ul class=\"social-list\">\n            <li class=\"social-list__item\">\n            <a class=\"social-list__item-link\"\n               href=\"\/\/www.facebook.com\/sharer.php?u=https:\/\/www.allencarr.com\/en-us\/articles\/press-release-june-4th-2008-allen-carrs-easyway-ubisoft\/\"\n               onclick=\"window.open(this.href, 'share popup','left=20,top=20,width=500,height=360,toolbar=1,resizable=0'); 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Ubisoft<\/h1>\n\n                \n                                \n                \n                                                            <div class=\"article__image\">\n                                                                                    <img decoding=\"async\"\n     src=\"https:\/\/allen-carr-live.s3.eu-west-1.amazonaws.com\/wp-content\/uploads\/2022\/03\/16003046\/ubisoft_my-health-coach-quit-smoking-with-allen-carr-ds.jpg\"\n             srcset=\"https:\/\/allen-carr-live.s3.eu-west-1.amazonaws.com\/wp-content\/uploads\/2022\/03\/16003046\/ubisoft_my-health-coach-quit-smoking-with-allen-carr-ds-220x199.jpg 360w,\n             https:\/\/allen-carr-live.s3.eu-west-1.amazonaws.com\/wp-content\/uploads\/2022\/03\/16003046\/ubisoft_my-health-coach-quit-smoking-with-allen-carr-ds-440x399.jpg 768w,\n             https:\/\/allen-carr-live.s3.eu-west-1.amazonaws.com\/wp-content\/uploads\/2022\/03\/16003046\/ubisoft_my-health-coach-quit-smoking-with-allen-carr-ds.jpg 1440w,\n             https:\/\/allen-carr-live.s3.eu-west-1.amazonaws.com\/wp-content\/uploads\/2022\/03\/16003046\/ubisoft_my-health-coach-quit-smoking-with-allen-carr-ds.jpg 2000w\"\n             alt=\"\"\n               \/>\n                                                    <\/div>\n                                    \n                <div class=\"u-show-mobile article-social-bar\">\n                    <span class=\"sidebar-sub-title\">Share this article<\/span>\n                    <ul class=\"social-list\">\n            <li class=\"social-list__item\">\n            <a class=\"social-list__item-link\"\n               href=\"\/\/www.facebook.com\/sharer.php?u=https:\/\/www.allencarr.com\/en-us\/articles\/press-release-june-4th-2008-allen-carrs-easyway-ubisoft\/\"\n               onclick=\"window.open(this.href, 'share popup','left=20,top=20,width=500,height=360,toolbar=1,resizable=0'); return false;\"\n               rel=\"nofollow noopener noreferrer\"\n               target=\"_blank\">\n                <img decoding=\"async\" src=\"https:\/\/www.allencarr.com\/wp-content\/themes\/allen-carr\/public\/dist\/svgs\/social-facebook-fill.svg\" alt=\"Share to Facebook\"\/>\n            <\/a>\n        <\/li>\n                <li class=\"social-list__item\">\n            <a class=\"social-list__item-link\"\n               href=\"\/\/twitter.com\/intent\/tweet?url=https:\/\/www.allencarr.com\/en-us\/articles\/press-release-june-4th-2008-allen-carrs-easyway-ubisoft\/&#038;text=Allen Carr&#8217;s Easyway &#038; Ubisoft\"\n               onclick=\"window.open(this.href, 'share popup','left=20,top=20,width=500,height=360,toolbar=1,resizable=0'); return false;\"\n               rel=\"nofollow noopener noreferrer\"\n               target=\"_blank\">\n                <img decoding=\"async\" src=\"https:\/\/www.allencarr.com\/wp-content\/themes\/allen-carr\/public\/dist\/svgs\/social-twitter-fill.svg\" alt=\"Share to Twitter\"\/>\n            <\/a>\n        <\/li>\n        \n        \n    <li class=\"social-list__item\">\n        <a class=\"social-list__item-link\"\n            href=\"https:\/\/www.allencarr.com\/en-us\/articles\/press-release-june-4th-2008-allen-carrs-easyway-ubisoft\/\"\n            data-behaviour=\"copy-link\" title=\"Click to copy\">\n            <img decoding=\"async\" src=\"https:\/\/www.allencarr.com\/wp-content\/themes\/allen-carr\/public\/dist\/svgs\/social-sharelink-fill.svg\" alt=\"Copy link to clipboard\"\/>\n        <\/a>\n    <\/li>\n<\/ul>                <\/div>\n\n                \n                \n                \n                \n<section class=\"formatted-text \">\n\t<div class=\"container container--large\">\n\t\t<p><strong>PRESS RELEASE<\/strong>: Allen Carr\u2019s Easyway &amp; Ubisoft<\/p>\n<p>Ubisoft to Bring Allen Carr\u2019s Easyway to Quit Smoking to Nintendo DS in November 2008<\/p>\n<p>London, England \u2013 June 4th 2008 \u2013 Ubisoft has announced that it will develop and publish the video game based on the successful Allen Carr\u2019s Easyway to Quit Smoking method. Designed for the Nintendo DS, Allen Carr\u2019s Easyway to Quit Smoking is scheduled for release in November 2008.<\/p>\n<p>The book, Allen Carr\u2019s Easyway to Quit Smoking, is an international best-seller that has been published in 50 countries and Allen Carr\u2019s Easyway network of clinics spans the globe. Over 10 million smokers worldwide have already turned to Allen Carr\u2019s Easyway books, clinics or <span class=\"caps\">DVD<\/span> in order to quit smoking. The method removes the smoker\u2019s belief that smoking provides them with any genuine pleasure or crutch, takes away the feeling of deprivation and therefore rids the smoker of the fear of stopping. The clinics offer a full money back guarantee based on which the success rate after 3 months is over 90% and independent scientific studies confirm a success rate of over 50% after 12 months.<\/p>\n<p>Brought to an exciting interactive platform, the Nintendo DS, the delivery of Allen Carr\u2019s Easyway method will take on a whole new dimension. Players will be actively participating in the game\u2019s content as they input the details of their smoking habits and even select their own Allen Carr\u2019s Easyway coach to take them through the process of quitting.<\/p>\n<p>Developed in conjunction with Allen Carr\u2019s top experts, the game echoes the philosophy of Allen Carr\u2019s Easyway method, enabling players to be entertained, challenged and to quit smoking at the same time.<\/p>\n<p>\u201cUbisoft\u2019s creative team has worked hard to deliver a game that successfully communicates Allen Carr\u2019s Easyway method via play,\u201d said Christian Salomon, vice president of worldwide licensing at Ubisoft. \u201cThe player experiences a truly interactive engagement with the game through which he or she learns that it can actually be enjoyable to quit smoking.\u201d<\/p>\n<p>Robin Hayley, managing director of Allen Carr\u2019s Easyway to Quit Smoking, concurs. \u201cThere was an amazing synergy between Allen Carr\u2019s Easyway team and Ubisoft as we worked on this project,\u201d he said. \u201cOur experts worked hand in hand with the Ubisoft team to create an entertaining and illuminating game that delivers Allen Carr\u2019s Easyway method in a new, dynamic and highly effective way.\u201d<\/p>\n<p>Book copyright \u00a9 Allen Carr\u2019s Easyway (International) Limited, 1985, 1991, 1998, 2004.<\/p>\n<p>\u00a9 2008 Ubisoft Entertainment. All Rights Reserved. Ubisoft and the Ubisoft logo are trademarks of Ubisoft Entertainment in the U.S. and\/or other countries.<\/p>\n<p>About Ubisoft<\/p>\n<p>Ubisoft is a leading producer, publisher and distributor of interactive entertainment products worldwide and has grown considerably through a strong and diversified line-up of products and partnerships. Ubisoft has offices in 25 countries and sales in 55 countries around the globe. It is committed to delivering high-quality, cutting-edge video game titles to consumers. For the 2007-08 fiscal year Ubisoft generated sales of \u20ac928 million. To learn more, please visit <a href=\"http:\/\/www.ubisoftgroup.com\/\">www.ubisoftgroup.com<\/a><\/p>\n<p>About Allen Carr\u2019s Easyway to Quit Smoking<\/p>\n<p>Allen Carr, a chain smoker for 33 years, successfully quit in 1983. He realized he had discovered a method which could enable any smoker to quit easily, painlessly and permanently and embarked on a mission to cure the world of smoking. What started as a one man crusade quickly developed into a global organisation with a world class reputation and a network of clinics in over 40 countries, with publishing interests in more than 50. Allen Carr\u2019s Easyway organisation is proudly ensuring that Allen Carr\u2019s legacy achieves its full potential. To learn more, please visit <a href=\"https:\/\/www.allencarr.com\/\">www.allencarr.com<\/a><\/p>\n\n\n\t\t\t<\/div>\n<\/section>\n\n\n            <\/div>\n        <\/div>\n        <\/section>\n\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":147272,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[645,690],"tags":[427],"addiction":[28],"country":[],"class_list":["post-147271","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-smoking","category-smoking-in-the-news","tag-block-error"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Allen Carr&#039;s Easyway &amp; Ubisoft - Allen Carr&#039;s Easyway<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.allencarr.com\/en-us\/articles\/press-release-june-4th-2008-allen-carrs-easyway-ubisoft\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Allen Carr&#039;s Easyway &amp; Ubisoft - 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