{"id":182548,"date":"2025-07-24T11:29:21","date_gmt":"2025-07-24T10:29:21","guid":{"rendered":"https:\/\/www.allencarr.com\/articles\/big-tobacco-encouraging-virtual-smoking-and-vaping\/"},"modified":"2026-05-08T15:45:46","modified_gmt":"2026-05-08T14:45:46","slug":"big-tobacco-encouraging-virtual-smoking-and-vaping","status":"publish","type":"post","link":"https:\/\/www.allencarr.com\/en-us\/easyway-stop-smoking\/big-tobacco-encouraging-virtual-smoking-and-vaping\/","title":{"rendered":"Virtual reality: Big Tobacco encouraging virtual smoking and vaping"},"content":{"rendered":"    <section  class=\"container container--large article-container\">\n            <div class=\"article \">\n            <div class=\"article__sidebar\">\n                <div class=\"sidebar-inner-section author\">\n                    <div class=\"author__avatar\">\n                                                                                                            <img decoding=\"async\"\n     src=\"https:\/\/www.allencarr.com\/wp-content\/uploads\/2022\/02\/Paul-Baker-2-154x200.png\"\n             srcset=\"https:\/\/www.allencarr.com\/wp-content\/uploads\/2022\/02\/Paul-Baker-2-50x66.png 360w,\n             https:\/\/www.allencarr.com\/wp-content\/uploads\/2022\/02\/Paul-Baker-2-77x100.png 768w,\n             https:\/\/www.allencarr.com\/wp-content\/uploads\/2022\/02\/Paul-Baker-2-154x200.png 1440w,\n             https:\/\/www.allencarr.com\/wp-content\/uploads\/2022\/02\/Paul-Baker-2.png 2000w\"\n             alt=\"Paul Baker 2\"\n               \/>                                            <\/div>\n                    <span class=\"sidebar-sub-title\">Written By<\/span>\n                    <a class=\"u-text-underline\" href=\"https:\/\/www.allencarr.com\/en-us\/authors\/paul-baker\/\" title=\"Paul Baker, BSc (Hons) Bio\">\n                        <h5 class=\"author__author\">Paul Baker, BSc (Hons)<\/h5>\n                    <\/a>\n                                                                <h6 class=\"author__title sidebar-content\">Global Chief Executive Officer<\/h6>\n                                    <\/div>\n                                                    <div class=\"sidebar-inner-section\">\n                        <span class=\"sidebar-sub-title\">Reviewed by<\/span>\n                        <a href=\"https:\/\/www.allencarr.com\/en-us\/authors\/colleen-dwyer\/\" title=\"Colleen Dwyer Bio\">\n                            <p class=\"sidebar-content\">Colleen Dwyer<\/p>\n                        <\/a>\n                    <\/div>\n                                <div class=\"sidebar-inner-section\">\n                    <span class=\"sidebar-sub-title\">Published<\/span>\n                                        <p class=\"sidebar-content\">24 July 2025<\/p>\n                <\/div>\n                <div class=\"sidebar-inner-section\">\n                    <span class=\"sidebar-sub-title\">Last Updated<\/span>\n                    <p class=\"sidebar-content\">\n                        24 July 2025\n                    <\/p>\n                <\/div>\n                                    <div class=\"sidebar-inner-section\">\n                        <span class=\"sidebar-sub-title\">Issues<\/span>\n                        <div class=\"article-categories\">\n                                                                                                <a class=\"article-category\" href=\"https:\/\/www.allencarr.com\/en-us\/articles\/addictions\/smoking\/\">Smoking<\/a>\n                                                                                                                                                                                                                                                        <a class=\"article-category\" href=\"https:\/\/www.allencarr.com\/en-us\/articles\/addictions\/vaping\/\">Vaping<\/a>\n                                                                                                                                                                                                                                                                        <\/div>\n                    <\/div>\n                                                    <div class=\"sidebar-inner-section\">\n                        <span class=\"sidebar-sub-title\">Topics<\/span>\n                        <div class=\"article-categories\">\n                                                                                                                                                            <a class=\"article-category\" href=\"https:\/\/www.allencarr.com\/en-us\/articles\/addictions\/smoking\/smoking-health\/\">Smoking Health<\/a>\n                                                                                                                                <a class=\"article-category\" href=\"https:\/\/www.allencarr.com\/en-us\/articles\/addictions\/smoking\/smoking-in-the-news\/\">Smoking In the News<\/a>\n                                                                                                                                                                                            <a class=\"article-category\" href=\"https:\/\/www.allencarr.com\/en-us\/articles\/addictions\/vaping\/vaping-advice\/\">Vaping Advice<\/a>\n                                                                                                                                <a class=\"article-category\" href=\"https:\/\/www.allencarr.com\/en-us\/articles\/addictions\/vaping\/vaping-health\/\">Vaping Health<\/a>\n                                                                                                                                <a class=\"article-category\" href=\"https:\/\/www.allencarr.com\/en-us\/articles\/addictions\/vaping\/vaping-in-the-news\/\">Vaping In the News<\/a>\n                                                                                    <\/div>\n                    <\/div>\n                                <div class=\"sidebar-inner-section\">\n                    <span class=\"sidebar-sub-title\">Share this article<\/span>\n                    <ul class=\"social-list\">\n            <li class=\"social-list__item\">\n            <a class=\"social-list__item-link\"\n               href=\"\/\/www.facebook.com\/sharer.php?u=https:\/\/www.allencarr.com\/en-us\/easyway-stop-smoking\/big-tobacco-encouraging-virtual-smoking-and-vaping\/\"\n               onclick=\"window.open(this.href, 'share popup','left=20,top=20,width=500,height=360,toolbar=1,resizable=0'); return false;\"\n               rel=\"nofollow noopener noreferrer\"\n               target=\"_blank\">\n                <img decoding=\"async\" src=\"https:\/\/www.allencarr.com\/wp-content\/themes\/allen-carr\/public\/dist\/svgs\/social-facebook-fill.svg\" alt=\"Share to Facebook\"\/>\n            <\/a>\n        <\/li>\n                <li class=\"social-list__item\">\n            <a class=\"social-list__item-link\"\n               href=\"\/\/twitter.com\/intent\/tweet?url=https:\/\/www.allencarr.com\/en-us\/easyway-stop-smoking\/big-tobacco-encouraging-virtual-smoking-and-vaping\/&#038;text=Virtual reality: Big Tobacco encouraging virtual smoking and vaping\"\n               onclick=\"window.open(this.href, 'share popup','left=20,top=20,width=500,height=360,toolbar=1,resizable=0'); return false;\"\n               rel=\"nofollow noopener noreferrer\"\n               target=\"_blank\">\n                <img decoding=\"async\" src=\"https:\/\/www.allencarr.com\/wp-content\/themes\/allen-carr\/public\/dist\/svgs\/social-twitter-fill.svg\" alt=\"Share to Twitter\"\/>\n            <\/a>\n        <\/li>\n        \n        \n    <li class=\"social-list__item\">\n        <a class=\"social-list__item-link\"\n            href=\"https:\/\/www.allencarr.com\/en-us\/easyway-stop-smoking\/big-tobacco-encouraging-virtual-smoking-and-vaping\/\"\n            data-behaviour=\"copy-link\" title=\"Click to copy\">\n            <img decoding=\"async\" src=\"https:\/\/www.allencarr.com\/wp-content\/themes\/allen-carr\/public\/dist\/svgs\/social-sharelink-fill.svg\" alt=\"Copy link to clipboard\"\/>\n        <\/a>\n    <\/li>\n<\/ul>                <\/div>\n\n                            <\/div>\n            <div class=\"article__content\">\n                <h1 class=\"article__title\">Virtual reality: Big Tobacco encouraging virtual smoking and vaping<\/h1>\n\n                \n                                                    <p class=\"article__excerpt\">Discover how Big Tobacco is encouraging smoking and vaping in virtual spaces, circumventing strict regulations.<\/p>\n                \n                                    <div class=\"article__readtime\">\n                        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 20 20\"><path fill=\"none\" d=\"M0 0h20v20H0z\"\/><path d=\"M10 2c4.42 0 8 3.58 8 8s-3.58 8-8 8-8-3.58-8-8 3.58-8 8-8m0 14c3.31 0 6-2.69 6-6s-2.69-6-6-6-6 2.69-6 6 2.69 6 6 6m-.71-5.29c.07.05.14.1.23.15l-.02.02L14 13l-3.03-3.19L10 5l-.97 4.81h.01c0 .02-.01.05-.02.09S9 9.97 9 10c0 .28.1.52.29.71\"\/><\/svg>\n                        <span>1 minute read<\/span>\n                    <\/div>\n                \n                                                            <div class=\"article__image\">\n                                                                                    <img decoding=\"async\"\n     src=\"https:\/\/www.allencarr.com\/wp-content\/uploads\/2025\/07\/paul-wong-UY6ZXW3FtVk-unsplash-1-880x587.jpg\"\n             srcset=\"https:\/\/www.allencarr.com\/wp-content\/uploads\/2025\/07\/paul-wong-UY6ZXW3FtVk-unsplash-1-220x147.jpg 360w,\n             https:\/\/www.allencarr.com\/wp-content\/uploads\/2025\/07\/paul-wong-UY6ZXW3FtVk-unsplash-1-440x293.jpg 768w,\n             https:\/\/www.allencarr.com\/wp-content\/uploads\/2025\/07\/paul-wong-UY6ZXW3FtVk-unsplash-1-880x587.jpg 1440w,\n             https:\/\/www.allencarr.com\/wp-content\/uploads\/2025\/07\/paul-wong-UY6ZXW3FtVk-unsplash-1-1760x1173.jpg 2000w\"\n             alt=\"Virtual smoking\"\n               \/>\n                                                    <\/div>\n                                    \n                <div class=\"u-show-mobile article-social-bar\">\n                    <span class=\"sidebar-sub-title\">Share this article<\/span>\n                    <ul class=\"social-list\">\n            <li class=\"social-list__item\">\n            <a class=\"social-list__item-link\"\n               href=\"\/\/www.facebook.com\/sharer.php?u=https:\/\/www.allencarr.com\/en-us\/easyway-stop-smoking\/big-tobacco-encouraging-virtual-smoking-and-vaping\/\"\n               onclick=\"window.open(this.href, 'share popup','left=20,top=20,width=500,height=360,toolbar=1,resizable=0'); return false;\"\n               rel=\"nofollow noopener noreferrer\"\n               target=\"_blank\">\n                <img decoding=\"async\" src=\"https:\/\/www.allencarr.com\/wp-content\/themes\/allen-carr\/public\/dist\/svgs\/social-facebook-fill.svg\" alt=\"Share to Facebook\"\/>\n            <\/a>\n        <\/li>\n                <li class=\"social-list__item\">\n            <a class=\"social-list__item-link\"\n               href=\"\/\/twitter.com\/intent\/tweet?url=https:\/\/www.allencarr.com\/en-us\/easyway-stop-smoking\/big-tobacco-encouraging-virtual-smoking-and-vaping\/&#038;text=Virtual reality: Big Tobacco encouraging virtual smoking and vaping\"\n               onclick=\"window.open(this.href, 'share popup','left=20,top=20,width=500,height=360,toolbar=1,resizable=0'); return false;\"\n               rel=\"nofollow noopener noreferrer\"\n               target=\"_blank\">\n                <img decoding=\"async\" src=\"https:\/\/www.allencarr.com\/wp-content\/themes\/allen-carr\/public\/dist\/svgs\/social-twitter-fill.svg\" alt=\"Share to Twitter\"\/>\n            <\/a>\n        <\/li>\n        \n        \n    <li class=\"social-list__item\">\n        <a class=\"social-list__item-link\"\n            href=\"https:\/\/www.allencarr.com\/en-us\/easyway-stop-smoking\/big-tobacco-encouraging-virtual-smoking-and-vaping\/\"\n            data-behaviour=\"copy-link\" title=\"Click to copy\">\n            <img decoding=\"async\" src=\"https:\/\/www.allencarr.com\/wp-content\/themes\/allen-carr\/public\/dist\/svgs\/social-sharelink-fill.svg\" alt=\"Copy link to clipboard\"\/>\n        <\/a>\n    <\/li>\n<\/ul>                <\/div>\n\n                \n                \n                \n                \n<section class=\"formatted-text  formatted-text--padding-remove-top\">\n\t<div class=\"container container--large\">\n\t\t<p>The online universe and particularly the metaverse, the three-dimensional version of the internet, are becoming the new battlefield for the promoters of harmful substances such as tobacco and alcohol. In this virtual world, they are able to target young people, going as far as promoting tobacco products which are normally regulated, in an unregulated environment.<\/p>\n<p>These alarming developments were highlighted in a report presented at the World Conference on Tobacco Control held in Dublin last month.<\/p>\n<p>The report provided examples of tobacco companies adopting new technologies to promote their products and notably mentioned the use of brand-related programming in online games.<\/p>\n<p>This danger is being monitored by the global public health organisation Vital Strategies, whose research has found incidences where avatars (virtual characters) can be seen using the products, thereby normalising the act of smoking and vaping among users especially young users who are the highest demographic on such platforms.<\/p>\n\n\n\t\t\t<\/div>\n<\/section>\n\n\n<section class=\"formatted-text  formatted-text--padding-remove-top\">\n\t<div class=\"container container--large\">\n\t\t<h2>Comment by Allen Carr&#8217;s Easyway<\/h2>\n<p>As addiction specialists at Allen Carr\u2019s Easyway, we are not surprised by these disturbing revelations but we are gravely concerned about their potential impact.<\/p>\n<p>This is a classic example of how corporations are continuing to innovate and find their way around legislation in their bid to attract a new generation of addicts.<\/p>\n<p>It is a clear sign that we, as a society, must urgently implement strategies to combat this growing menace.<\/p>\n<p>We will continue our work providing individuals with effective tools to overcome addiction and find freedom, while simultaneously advocating for stricter control and regulation even in the digital world.<\/p>\n\n\n\t\t\t<\/div>\n<\/section>\n\n\n<section class=\"formatted-text \">\n\t<div class=\"container container--large\">\n\t\t<p><iframe id=\"inline-mCSMtjhv4JRk8iPk7QSv\" style=\"width: 100%; height: 100%; border: none; border-radius: 9px;\" title=\"Smoking article\" src=\"https:\/\/api.leadconnectorhq.com\/widget\/form\/mCSMtjhv4JRk8iPk7QSv\" data-layout=\"{'id':'INLINE'}\" data-trigger-type=\"alwaysShow\" data-trigger-value=\"\" data-activation-type=\"alwaysActivated\" data-activation-value=\"\" data-deactivation-type=\"neverDeactivate\" data-deactivation-value=\"\" data-form-name=\"Smoking article\" data-height=\"952\" data-layout-iframe-id=\"inline-mCSMtjhv4JRk8iPk7QSv\" data-form-id=\"mCSMtjhv4JRk8iPk7QSv\"><br \/>\n<\/iframe><br \/>\n<script src=\"https:\/\/link.msgsndr.com\/js\/form_embed.js\"><\/script><\/p>\n\n\n\t\t\t<\/div>\n<\/section>\n\n\n            <\/div>\n        <\/div>\n        <\/section>\n\n","protected":false},"excerpt":{"rendered":"<p>Discover how Big Tobacco is encouraging smoking and vaping in virtual spaces, circumventing strict regulations.<\/p>\n","protected":false},"author":24867,"featured_media":179772,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[645,689,690,648,703,705,706],"tags":[],"addiction":[28],"country":[],"class_list":["post-182548","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-smoking","category-smoking-health","category-smoking-in-the-news","category-vaping","category-vaping-advice","category-vaping-health","category-vaping-in-the-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Virtual reality: Big Tobacco encouraging virtual smoking and vaping - Allen Carr&#039;s Easyway<\/title>\n<meta name=\"description\" content=\"Discover how Big Tobacco is encouraging smoking and vaping in virtual spaces, circumventing strict regulations.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.allencarr.com\/en-us\/easyway-stop-smoking\/big-tobacco-encouraging-virtual-smoking-and-vaping\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Virtual reality: Big Tobacco encouraging virtual smoking and vaping - Allen Carr&#039;s Easyway\" \/>\n<meta property=\"og:description\" content=\"Discover how Big Tobacco is encouraging smoking and vaping in virtual spaces, circumventing strict regulations.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.allencarr.com\/en-us\/easyway-stop-smoking\/big-tobacco-encouraging-virtual-smoking-and-vaping\/\" \/>\n<meta property=\"og:site_name\" content=\"Allen Carr&#039;s Easyway\" \/>\n<meta property=\"article:published_time\" content=\"2025-07-24T10:29:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-08T14:45:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.allencarr.com\/wp-content\/uploads\/2025\/07\/paul-wong-UY6ZXW3FtVk-unsplash-1-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Megan Eakin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@allencarr\" \/>\n<meta name=\"twitter:site\" content=\"@allencarr\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Megan Eakin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.allencarr.com\\\/en-us\\\/easyway-stop-smoking\\\/big-tobacco-encouraging-virtual-smoking-and-vaping\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.allencarr.com\\\/en-us\\\/easyway-stop-smoking\\\/big-tobacco-encouraging-virtual-smoking-and-vaping\\\/\"},\"author\":{\"name\":\"Megan Eakin\",\"@id\":\"https:\\\/\\\/www.allencarr.com\\\/en-us\\\/#\\\/schema\\\/person\\\/92a0776f2d25e3d1803b83e4e3b40ccf\"},\"headline\":\"Virtual reality: Big Tobacco encouraging virtual smoking and vaping\",\"datePublished\":\"2025-07-24T10:29:21+00:00\",\"dateModified\":\"2026-05-08T14:45:46+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.allencarr.com\\\/en-us\\\/easyway-stop-smoking\\\/big-tobacco-encouraging-virtual-smoking-and-vaping\\\/\"},\"wordCount\":9,\"publisher\":{\"@id\":\"https:\\\/\\\/www.allencarr.com\\\/en-us\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.allencarr.com\\\/en-us\\\/easyway-stop-smoking\\\/big-tobacco-encouraging-virtual-smoking-and-vaping\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.allencarr.com\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/paul-wong-UY6ZXW3FtVk-unsplash-1-scaled.jpg\",\"articleSection\":[\"Smoking\",\"Smoking Health\",\"Smoking In the News\",\"Vaping\",\"Vaping Advice\",\"Vaping Health\",\"Vaping In the News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.allencarr.com\\\/en-us\\\/easyway-stop-smoking\\\/big-tobacco-encouraging-virtual-smoking-and-vaping\\\/\",\"url\":\"https:\\\/\\\/www.allencarr.com\\\/en-us\\\/easyway-stop-smoking\\\/big-tobacco-encouraging-virtual-smoking-and-vaping\\\/\",\"name\":\"Virtual reality: Big Tobacco encouraging virtual smoking and vaping - Allen Carr&#039;s Easyway\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.allencarr.com\\\/en-us\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.allencarr.com\\\/en-us\\\/easyway-stop-smoking\\\/big-tobacco-encouraging-virtual-smoking-and-vaping\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.allencarr.com\\\/en-us\\\/easyway-stop-smoking\\\/big-tobacco-encouraging-virtual-smoking-and-vaping\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.allencarr.com\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/paul-wong-UY6ZXW3FtVk-unsplash-1-scaled.jpg\",\"datePublished\":\"2025-07-24T10:29:21+00:00\",\"dateModified\":\"2026-05-08T14:45:46+00:00\",\"description\":\"Discover how Big Tobacco is encouraging smoking and vaping in virtual spaces, circumventing strict regulations.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.allencarr.com\\\/en-us\\\/easyway-stop-smoking\\\/big-tobacco-encouraging-virtual-smoking-and-vaping\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.allencarr.com\\\/en-us\\\/easyway-stop-smoking\\\/big-tobacco-encouraging-virtual-smoking-and-vaping\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.allencarr.com\\\/en-us\\\/easyway-stop-smoking\\\/big-tobacco-encouraging-virtual-smoking-and-vaping\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.allencarr.com\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/paul-wong-UY6ZXW3FtVk-unsplash-1-scaled.jpg\",\"contentUrl\":\"https:\\\/\\\/www.allencarr.com\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/paul-wong-UY6ZXW3FtVk-unsplash-1-scaled.jpg\",\"width\":2560,\"height\":1707,\"caption\":\"Virtual smoking\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.allencarr.com\\\/en-us\\\/easyway-stop-smoking\\\/big-tobacco-encouraging-virtual-smoking-and-vaping\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.allencarr.com\\\/en-us\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Smoking\",\"item\":\"https:\\\/\\\/www.allencarr.com\\\/en-us\\\/easyway-stop-smoking\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Virtual reality: Big Tobacco e&hellip;\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.allencarr.com\\\/en-us\\\/#website\",\"url\":\"https:\\\/\\\/www.allencarr.com\\\/en-us\\\/\",\"name\":\"Allen Carr&#039;s Easyway\",\"description\":\"International\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.allencarr.com\\\/en-us\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.allencarr.com\\\/en-us\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.allencarr.com\\\/en-us\\\/#organization\",\"name\":\"Allen Carr's Easyway\",\"url\":\"https:\\\/\\\/www.allencarr.com\\\/en-us\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.allencarr.com\\\/en-us\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/allen-carr-live.s3.eu-west-1.amazonaws.com\\\/wp-content\\\/uploads\\\/2022\\\/12\\\/08154955\\\/favicon.png\",\"contentUrl\":\"https:\\\/\\\/allen-carr-live.s3.eu-west-1.amazonaws.com\\\/wp-content\\\/uploads\\\/2022\\\/12\\\/08154955\\\/favicon.png\",\"width\":512,\"height\":512,\"caption\":\"Allen Carr's Easyway\"},\"image\":{\"@id\":\"https:\\\/\\\/www.allencarr.com\\\/en-us\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/x.com\\\/allencarr\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.allencarr.com\\\/en-us\\\/#\\\/schema\\\/person\\\/92a0776f2d25e3d1803b83e4e3b40ccf\",\"name\":\"Paul Baker, BSc (Hons)\",\"url\":\"https:\\\/\\\/www.allencarr.com\\\/en-us\\\/authors\\\/paul-baker\\\/\",\"image\":{\"caption\":\"Paul Baker, BSc (Hons)\",\"url\":\"https:\\\/\\\/www.allencarr.com\\\/wp-content\\\/uploads\\\/2022\\\/02\\\/Paul-Baker-2.png\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Virtual reality: Big Tobacco encouraging virtual smoking and vaping - Allen Carr&#039;s Easyway","description":"Discover how Big Tobacco is encouraging smoking and vaping in virtual spaces, circumventing strict regulations.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.allencarr.com\/en-us\/easyway-stop-smoking\/big-tobacco-encouraging-virtual-smoking-and-vaping\/","og_locale":"en_US","og_type":"article","og_title":"Virtual reality: Big Tobacco encouraging virtual smoking and vaping - Allen Carr&#039;s Easyway","og_description":"Discover how Big Tobacco is encouraging smoking and vaping in virtual spaces, circumventing strict regulations.","og_url":"https:\/\/www.allencarr.com\/en-us\/easyway-stop-smoking\/big-tobacco-encouraging-virtual-smoking-and-vaping\/","og_site_name":"Allen Carr&#039;s Easyway","article_published_time":"2025-07-24T10:29:21+00:00","article_modified_time":"2026-05-08T14:45:46+00:00","og_image":[{"width":2560,"height":1707,"url":"https:\/\/www.allencarr.com\/wp-content\/uploads\/2025\/07\/paul-wong-UY6ZXW3FtVk-unsplash-1-scaled.jpg","type":"image\/jpeg"}],"author":"Megan Eakin","twitter_card":"summary_large_image","twitter_creator":"@allencarr","twitter_site":"@allencarr","twitter_misc":{"Written by":"Megan Eakin","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.allencarr.com\/en-us\/easyway-stop-smoking\/big-tobacco-encouraging-virtual-smoking-and-vaping\/#article","isPartOf":{"@id":"https:\/\/www.allencarr.com\/en-us\/easyway-stop-smoking\/big-tobacco-encouraging-virtual-smoking-and-vaping\/"},"author":{"name":"Megan Eakin","@id":"https:\/\/www.allencarr.com\/en-us\/#\/schema\/person\/92a0776f2d25e3d1803b83e4e3b40ccf"},"headline":"Virtual reality: Big Tobacco encouraging virtual smoking and vaping","datePublished":"2025-07-24T10:29:21+00:00","dateModified":"2026-05-08T14:45:46+00:00","mainEntityOfPage":{"@id":"https:\/\/www.allencarr.com\/en-us\/easyway-stop-smoking\/big-tobacco-encouraging-virtual-smoking-and-vaping\/"},"wordCount":9,"publisher":{"@id":"https:\/\/www.allencarr.com\/en-us\/#organization"},"image":{"@id":"https:\/\/www.allencarr.com\/en-us\/easyway-stop-smoking\/big-tobacco-encouraging-virtual-smoking-and-vaping\/#primaryimage"},"thumbnailUrl":"https:\/\/www.allencarr.com\/wp-content\/uploads\/2025\/07\/paul-wong-UY6ZXW3FtVk-unsplash-1-scaled.jpg","articleSection":["Smoking","Smoking Health","Smoking In the News","Vaping","Vaping Advice","Vaping Health","Vaping In the News"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.allencarr.com\/en-us\/easyway-stop-smoking\/big-tobacco-encouraging-virtual-smoking-and-vaping\/","url":"https:\/\/www.allencarr.com\/en-us\/easyway-stop-smoking\/big-tobacco-encouraging-virtual-smoking-and-vaping\/","name":"Virtual reality: Big Tobacco encouraging virtual smoking and vaping - Allen Carr&#039;s Easyway","isPartOf":{"@id":"https:\/\/www.allencarr.com\/en-us\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.allencarr.com\/en-us\/easyway-stop-smoking\/big-tobacco-encouraging-virtual-smoking-and-vaping\/#primaryimage"},"image":{"@id":"https:\/\/www.allencarr.com\/en-us\/easyway-stop-smoking\/big-tobacco-encouraging-virtual-smoking-and-vaping\/#primaryimage"},"thumbnailUrl":"https:\/\/www.allencarr.com\/wp-content\/uploads\/2025\/07\/paul-wong-UY6ZXW3FtVk-unsplash-1-scaled.jpg","datePublished":"2025-07-24T10:29:21+00:00","dateModified":"2026-05-08T14:45:46+00:00","description":"Discover how Big Tobacco is encouraging smoking and vaping in virtual spaces, circumventing strict regulations.","breadcrumb":{"@id":"https:\/\/www.allencarr.com\/en-us\/easyway-stop-smoking\/big-tobacco-encouraging-virtual-smoking-and-vaping\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.allencarr.com\/en-us\/easyway-stop-smoking\/big-tobacco-encouraging-virtual-smoking-and-vaping\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.allencarr.com\/en-us\/easyway-stop-smoking\/big-tobacco-encouraging-virtual-smoking-and-vaping\/#primaryimage","url":"https:\/\/www.allencarr.com\/wp-content\/uploads\/2025\/07\/paul-wong-UY6ZXW3FtVk-unsplash-1-scaled.jpg","contentUrl":"https:\/\/www.allencarr.com\/wp-content\/uploads\/2025\/07\/paul-wong-UY6ZXW3FtVk-unsplash-1-scaled.jpg","width":2560,"height":1707,"caption":"Virtual smoking"},{"@type":"BreadcrumbList","@id":"https:\/\/www.allencarr.com\/en-us\/easyway-stop-smoking\/big-tobacco-encouraging-virtual-smoking-and-vaping\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.allencarr.com\/en-us\/"},{"@type":"ListItem","position":2,"name":"Smoking","item":"https:\/\/www.allencarr.com\/en-us\/easyway-stop-smoking\/"},{"@type":"ListItem","position":3,"name":"Virtual reality: Big Tobacco e&hellip;"}]},{"@type":"WebSite","@id":"https:\/\/www.allencarr.com\/en-us\/#website","url":"https:\/\/www.allencarr.com\/en-us\/","name":"Allen Carr&#039;s Easyway","description":"International","publisher":{"@id":"https:\/\/www.allencarr.com\/en-us\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.allencarr.com\/en-us\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.allencarr.com\/en-us\/#organization","name":"Allen Carr's Easyway","url":"https:\/\/www.allencarr.com\/en-us\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.allencarr.com\/en-us\/#\/schema\/logo\/image\/","url":"https:\/\/allen-carr-live.s3.eu-west-1.amazonaws.com\/wp-content\/uploads\/2022\/12\/08154955\/favicon.png","contentUrl":"https:\/\/allen-carr-live.s3.eu-west-1.amazonaws.com\/wp-content\/uploads\/2022\/12\/08154955\/favicon.png","width":512,"height":512,"caption":"Allen Carr's Easyway"},"image":{"@id":"https:\/\/www.allencarr.com\/en-us\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/allencarr"]},{"@type":"Person","@id":"https:\/\/www.allencarr.com\/en-us\/#\/schema\/person\/92a0776f2d25e3d1803b83e4e3b40ccf","name":"Paul Baker, BSc (Hons)","url":"https:\/\/www.allencarr.com\/en-us\/authors\/paul-baker\/","image":{"caption":"Paul Baker, BSc (Hons)","url":"https:\/\/www.allencarr.com\/wp-content\/uploads\/2022\/02\/Paul-Baker-2.png"}}]}},"_links":{"self":[{"href":"https:\/\/www.allencarr.com\/en-us\/wp-json\/wp\/v2\/posts\/182548","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.allencarr.com\/en-us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.allencarr.com\/en-us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.allencarr.com\/en-us\/wp-json\/wp\/v2\/users\/24867"}],"replies":[{"embeddable":true,"href":"https:\/\/www.allencarr.com\/en-us\/wp-json\/wp\/v2\/comments?post=182548"}],"version-history":[{"count":0,"href":"https:\/\/www.allencarr.com\/en-us\/wp-json\/wp\/v2\/posts\/182548\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.allencarr.com\/en-us\/wp-json\/wp\/v2\/media\/179772"}],"wp:attachment":[{"href":"https:\/\/www.allencarr.com\/en-us\/wp-json\/wp\/v2\/media?parent=182548"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.allencarr.com\/en-us\/wp-json\/wp\/v2\/categories?post=182548"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.allencarr.com\/en-us\/wp-json\/wp\/v2\/tags?post=182548"},{"taxonomy":"addiction","embeddable":true,"href":"https:\/\/www.allencarr.com\/en-us\/wp-json\/wp\/v2\/addiction?post=182548"},{"taxonomy":"country","embeddable":true,"href":"https:\/\/www.allencarr.com\/en-us\/wp-json\/wp\/v2\/country?post=182548"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}