{"id":182548,"date":"2025-07-24T11:29:21","date_gmt":"2025-07-24T10:29:21","guid":{"rendered":"https:\/\/www.allencarr.com\/articles\/big-tobacco-encouraging-virtual-smoking-and-vaping\/"},"modified":"2025-09-24T10:38:41","modified_gmt":"2025-09-24T09:38:41","slug":"big-tobacco-encouraging-virtual-smoking-and-vaping","status":"publish","type":"post","link":"https:\/\/www.allencarr.com\/en-us\/articles\/big-tobacco-encouraging-virtual-smoking-and-vaping\/","title":{"rendered":"Virtual reality: Big Tobacco encouraging virtual smoking and vaping"},"content":{"rendered":"    <section  class=\"container container--large article-container\">\n            <div class=\"article \">\n            <div class=\"article__sidebar\">\n                <div class=\"sidebar-inner-section author\">\n                    <div class=\"author__avatar\">\n                                                                                                            <img decoding=\"async\"\n     src=\"https:\/\/www.allencarr.com\/wp-content\/uploads\/2025\/07\/paul-wong-UY6ZXW3FtVk-unsplash-1-200x133.jpg\"\n             srcset=\"https:\/\/www.allencarr.com\/wp-content\/uploads\/2025\/07\/paul-wong-UY6ZXW3FtVk-unsplash-1-50x33.jpg 360w,\n             https:\/\/www.allencarr.com\/wp-content\/uploads\/2025\/07\/paul-wong-UY6ZXW3FtVk-unsplash-1-100x67.jpg 768w,\n             https:\/\/www.allencarr.com\/wp-content\/uploads\/2025\/07\/paul-wong-UY6ZXW3FtVk-unsplash-1-200x133.jpg 1440w,\n             https:\/\/www.allencarr.com\/wp-content\/uploads\/2025\/07\/paul-wong-UY6ZXW3FtVk-unsplash-1-400x267.jpg 2000w\"\n             alt=\"Virtual smoking\"\n               \/>                                            <\/div>\n                    <span class=\"sidebar-sub-title\">Written By<\/span>\n                    <a class=\"u-text-underline\" href=\"https:\/\/www.allencarr.com\/en-us\/articles\/big-tobacco-encouraging-virtual-smoking-and-vaping\/\" title=\"Virtual reality: Big Tobacco encouraging virtual smoking and vaping Bio\">\n                        <h5 class=\"author__author\">Virtual reality: Big Tobacco encouraging virtual smoking and vaping<\/h5>\n                    <\/a>\n                                                        <\/div>\n                                                <div class=\"sidebar-inner-section\">\n                    <span class=\"sidebar-sub-title\">Published<\/span>\n                                        <p class=\"sidebar-content\">24 July 2025<\/p>\n                <\/div>\n                <div class=\"sidebar-inner-section\">\n                    <span class=\"sidebar-sub-title\">Last Updated<\/span>\n                    <p class=\"sidebar-content\">\n                        24 July 2025\n                    <\/p>\n                <\/div>\n                                    <div class=\"sidebar-inner-section\">\n                        <span class=\"sidebar-sub-title\">Issues<\/span>\n                        <div class=\"article-categories\">\n                                                                                                <a class=\"article-category\" href=\"https:\/\/www.allencarr.com\/en-us\/articles\/addictions\/smoking\/\">Smoking<\/a>\n                                                                                                                                                                                                                                                        <a class=\"article-category\" href=\"https:\/\/www.allencarr.com\/en-us\/articles\/addictions\/vaping\/\">Vaping<\/a>\n                                                                                                                                                                                                                                                                        <\/div>\n                    <\/div>\n                                                    <div 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href=\"https:\/\/www.allencarr.com\/en-us\/articles\/addictions\/vaping\/vaping-advice\/\">Vaping Advice<\/a>\n                                                                                                                                <a class=\"article-category\" href=\"https:\/\/www.allencarr.com\/en-us\/articles\/addictions\/vaping\/vaping-health\/\">Vaping Health<\/a>\n                                                                                                                                <a class=\"article-category\" href=\"https:\/\/www.allencarr.com\/en-us\/articles\/addictions\/vaping\/vaping-in-the-news\/\">Vaping In the News<\/a>\n                                                                                    <\/div>\n                    <\/div>\n                                <div class=\"sidebar-inner-section\">\n                    <span class=\"sidebar-sub-title\">Share this article<\/span>\n                    <ul class=\"social-list\">\n            <li 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<\/div>\n\n                            <\/div>\n            <div class=\"article__content\">\n                <h1 class=\"article__title\">Virtual reality: Big Tobacco encouraging virtual smoking and vaping<\/h1>\n\n                \n                                                    <p class=\"article__excerpt\">Discover how Big Tobacco is encouraging smoking and vaping in virtual spaces, circumventing strict regulations.<\/p>\n                \n                \n                                                            <div class=\"article__image\">\n                                                                                    <img decoding=\"async\"\n     src=\"https:\/\/www.allencarr.com\/wp-content\/uploads\/2025\/07\/paul-wong-UY6ZXW3FtVk-unsplash-1-880x587.jpg\"\n             srcset=\"https:\/\/www.allencarr.com\/wp-content\/uploads\/2025\/07\/paul-wong-UY6ZXW3FtVk-unsplash-1-220x147.jpg 360w,\n             https:\/\/www.allencarr.com\/wp-content\/uploads\/2025\/07\/paul-wong-UY6ZXW3FtVk-unsplash-1-440x293.jpg 768w,\n             https:\/\/www.allencarr.com\/wp-content\/uploads\/2025\/07\/paul-wong-UY6ZXW3FtVk-unsplash-1-880x587.jpg 1440w,\n             https:\/\/www.allencarr.com\/wp-content\/uploads\/2025\/07\/paul-wong-UY6ZXW3FtVk-unsplash-1-1760x1173.jpg 2000w\"\n             alt=\"Virtual smoking\"\n               \/>\n                                                    <\/div>\n                                    \n                <div class=\"u-show-mobile article-social-bar\">\n                    <span class=\"sidebar-sub-title\">Share this article<\/span>\n                    <ul class=\"social-list\">\n            <li class=\"social-list__item\">\n            <a class=\"social-list__item-link\"\n               href=\"\/\/www.facebook.com\/sharer.php?u=https:\/\/www.allencarr.com\/en-us\/articles\/big-tobacco-encouraging-virtual-smoking-and-vaping\/\"\n               onclick=\"window.open(this.href, 'share popup','left=20,top=20,width=500,height=360,toolbar=1,resizable=0'); return false;\"\n               rel=\"nofollow noopener noreferrer\"\n               target=\"_blank\">\n                <img decoding=\"async\" src=\"https:\/\/www.allencarr.com\/wp-content\/themes\/allen-carr\/public\/dist\/svgs\/social-facebook-fill.svg\" alt=\"Share to Facebook\"\/>\n            <\/a>\n        <\/li>\n                <li class=\"social-list__item\">\n            <a class=\"social-list__item-link\"\n               href=\"\/\/twitter.com\/intent\/tweet?url=https:\/\/www.allencarr.com\/en-us\/articles\/big-tobacco-encouraging-virtual-smoking-and-vaping\/&#038;text=Virtual reality: Big Tobacco encouraging virtual smoking and vaping\"\n               onclick=\"window.open(this.href, 'share popup','left=20,top=20,width=500,height=360,toolbar=1,resizable=0'); return false;\"\n               rel=\"nofollow noopener noreferrer\"\n               target=\"_blank\">\n                <img decoding=\"async\" src=\"https:\/\/www.allencarr.com\/wp-content\/themes\/allen-carr\/public\/dist\/svgs\/social-twitter-fill.svg\" alt=\"Share to Twitter\"\/>\n            <\/a>\n        <\/li>\n        \n        \n    <li class=\"social-list__item\">\n        <a class=\"social-list__item-link\"\n            href=\"https:\/\/www.allencarr.com\/en-us\/articles\/big-tobacco-encouraging-virtual-smoking-and-vaping\/\"\n            data-behaviour=\"copy-link\" title=\"Click to copy\">\n            <img decoding=\"async\" src=\"https:\/\/www.allencarr.com\/wp-content\/themes\/allen-carr\/public\/dist\/svgs\/social-sharelink-fill.svg\" alt=\"Copy link to clipboard\"\/>\n        <\/a>\n    <\/li>\n<\/ul>                <\/div>\n\n                \n                \n                \n                \n<section class=\"formatted-text  formatted-text--padding-remove-top\">\n\t<div class=\"container container--large\">\n\t\t<p>The online universe and particularly the metaverse, the three-dimensional version of the internet, are becoming the new battlefield for the promoters of harmful substances such as tobacco and alcohol. In this virtual world, they are able to target young people, going as far as promoting tobacco products which are normally regulated, in an unregulated environment.<\/p>\n<p>These alarming developments were highlighted in a report presented at the World Conference on Tobacco Control held in Dublin last month.<\/p>\n<p>The report provided examples of tobacco companies adopting new technologies to promote their products and notably mentioned the use of brand-related programming in online games.<\/p>\n<p>This danger is being monitored by the global public health organisation Vital Strategies, whose research has found incidences where avatars (virtual characters) can be seen using the products, thereby normalising the act of smoking and vaping among users especially young users who are the highest demographic on such platforms.<\/p>\n\n\n\t\t\t<\/div>\n<\/section>\n\n\n<section class=\"formatted-text  formatted-text--padding-remove-top\">\n\t<div class=\"container container--large\">\n\t\t<h2>Comment by Allen Carr&#8217;s Easyway<\/h2>\n<p>As addiction specialists at Allen Carr\u2019s Easyway, we are not surprised by these disturbing revelations but we are gravely concerned about their potential impact.<\/p>\n<p>This is a classic example of how corporations are continuing to innovate and find their way around legislation in their bid to attract a new generation of addicts.<\/p>\n<p>It is a clear sign that we, as a society, must urgently implement strategies to combat this growing menace.<\/p>\n<p>We will continue our work providing individuals with effective tools to overcome addiction and find freedom, while simultaneously advocating for stricter control and regulation even in the digital world.<\/p>\n\n\n\t\t\t<\/div>\n<\/section>\n\n\n<section class=\"formatted-text \">\n\t<div class=\"container container--large\">\n\t\t<h2 id=\"free\" style=\"text-align: center;\">FREE Videos &amp; Information!<\/h2>\n<p><img decoding=\"async\" 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alt=\"article url\">\n                <div class=\"article-preview__image-wrap u-image-absolute\">\n                                                                                            <img decoding=\"async\"\n     src=\"https:\/\/www.allencarr.com\/wp-content\/uploads\/2025\/01\/Mel-Gibson-stops-smoking-with-Allen-Carrs-Easyway-free-photo-courtesy-of-Jeff-Tuyrner-Wikimedia.jpg\"\n             srcset=\"https:\/\/www.allencarr.com\/wp-content\/uploads\/2025\/01\/Mel-Gibson-stops-smoking-with-Allen-Carrs-Easyway-free-photo-courtesy-of-Jeff-Tuyrner-Wikimedia.jpg 360w,\n             https:\/\/www.allencarr.com\/wp-content\/uploads\/2025\/01\/Mel-Gibson-stops-smoking-with-Allen-Carrs-Easyway-free-photo-courtesy-of-Jeff-Tuyrner-Wikimedia.jpg 768w,\n             https:\/\/www.allencarr.com\/wp-content\/uploads\/2025\/01\/Mel-Gibson-stops-smoking-with-Allen-Carrs-Easyway-free-photo-courtesy-of-Jeff-Tuyrner-Wikimedia.jpg 1440w,\n             https:\/\/www.allencarr.com\/wp-content\/uploads\/2025\/01\/Mel-Gibson-stops-smoking-with-Allen-Carrs-Easyway-free-photo-courtesy-of-Jeff-Tuyrner-Wikimedia.jpg 2000w\"\n             alt=\"Mel Gibson stops smoking with Allen Carr's Easyway\"\n               \/>                                    <\/div>\n            <\/a>\n        <\/div>\n\n        <div class=\"article-preview__column article-preview__column--standard_altern\">\n            <div class=\"article-preview__post-info article-preview__post-info--standard_altern\">\n                <div class=\"article-preview__taxonomy-terms\">\n                                            <a href=\"https:\/\/www.allencarr.com\/en-us\/articles\/addictions\/smoking\/\" class=\"type-category term-primary\" alt=\"category term\">\n                            Smoking\n                        <\/a>\n                                    <\/div>\n\n                <div class=\"article-preview__date-wrap\">\n                    <span>\n                        January 2025\n                    <\/span>\n                <\/div>\n            <\/div>\n\n            <div class=\"article-preview__title-wrap\">\n                <a href=\"https:\/\/www.allencarr.com\/en-us\/articles\/mel-gibson-stops-smoking\/\" alt=\"article url\">\n                    <h3 class=\"article-preview__title\">\n                        Mel Gibson recommends Allen Carr\u2019s Easyway\n                    <\/h3>\n                <\/a>\n            <\/div>\n\n            <div class=\"article-preview__description-wrap\">\n                It is great to hear that Mel Gibson is happy non-smoker thanks to Allen Carr\u2019s Easyway.\n            <\/div>\n\n                    <\/div>\n    <\/div>\n<\/div>\n                                                                            <div class=\"article-preview article-preview--standard_altern u-hover-state\">\n    <div class=\"article-preview__columns article-preview__columns--standard_altern\">\n        <div class=\"article-preview__column article-preview__column--standard_altern\">\n            <a href=\"https:\/\/www.allencarr.com\/en-us\/articles\/sainsburys-and-morrisons-told-to-stop-tobacco-ads\/\" alt=\"article url\">\n                <div class=\"article-preview__image-wrap u-image-absolute\">\n                                                                                            <img decoding=\"async\"\n     src=\"https:\/\/www.allencarr.com\/wp-content\/uploads\/2025\/06\/sujith-r-faOL9OTMKAs-unsplash-1-scaled.jpg\"\n             srcset=\"https:\/\/www.allencarr.com\/wp-content\/uploads\/2025\/06\/sujith-r-faOL9OTMKAs-unsplash-1-scaled.jpg 360w,\n             https:\/\/www.allencarr.com\/wp-content\/uploads\/2025\/06\/sujith-r-faOL9OTMKAs-unsplash-1-scaled.jpg 768w,\n             https:\/\/www.allencarr.com\/wp-content\/uploads\/2025\/06\/sujith-r-faOL9OTMKAs-unsplash-1-scaled.jpg 1440w,\n             https:\/\/www.allencarr.com\/wp-content\/uploads\/2025\/06\/sujith-r-faOL9OTMKAs-unsplash-1-scaled.jpg 2000w\"\n             alt=\"heated-tobacco-ads\"\n               \/>                                    <\/div>\n            <\/a>\n        <\/div>\n\n        <div class=\"article-preview__column article-preview__column--standard_altern\">\n            <div class=\"article-preview__post-info article-preview__post-info--standard_altern\">\n                <div class=\"article-preview__taxonomy-terms\">\n                                            <a href=\"https:\/\/www.allencarr.com\/en-us\/articles\/addictions\/smoking\/\" class=\"type-category term-primary\" alt=\"category term\">\n                            Smoking\n                        <\/a>\n                                    <\/div>\n\n                <div class=\"article-preview__date-wrap\">\n                    <span>\n                        June 2025\n                    <\/span>\n                <\/div>\n            <\/div>\n\n            <div class=\"article-preview__title-wrap\">\n                <a href=\"https:\/\/www.allencarr.com\/en-us\/articles\/sainsburys-and-morrisons-told-to-stop-tobacco-ads\/\" alt=\"article url\">\n                    <h3 class=\"article-preview__title\">\n                        Sainsburys and Morrisons told to quit tobacco ads\n                    <\/h3>\n                <\/a>\n            <\/div>\n\n            <div class=\"article-preview__description-wrap\">\n                UK Government requests Sainsbury&#8217;s and Morrisons supermarkets to halt advertising and promotion of heated tobacco products.\n            <\/div>\n\n                            <div class=\"article-preview__readtime\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 20 20\"><path fill=\"none\" d=\"M0 0h20v20H0z\"\/><path d=\"M10 2c4.42 0 8 3.58 8 8s-3.58 8-8 8-8-3.58-8-8 3.58-8 8-8m0 14c3.31 0 6-2.69 6-6s-2.69-6-6-6-6 2.69-6 6 2.69 6 6 6m-.71-5.29c.07.05.14.1.23.15l-.02.02L14 13l-3.03-3.19L10 5l-.97 4.81h.01c0 .02-.01.05-.02.09S9 9.97 9 10c0 .28.1.52.29.71\"\/><\/svg>\n                    <span>6 minute read<\/span>\n                <\/div>\n                    <\/div>\n    <\/div>\n<\/div>\n                                                                            <div class=\"article-preview article-preview--standard_altern u-hover-state\">\n    <div class=\"article-preview__columns article-preview__columns--standard_altern\">\n        <div class=\"article-preview__column article-preview__column--standard_altern\">\n            <a href=\"https:\/\/www.allencarr.com\/en-us\/easyway-stop-smoking\/top-tips-to-stop-smoking\/\" alt=\"article url\">\n                <div class=\"article-preview__image-wrap u-image-absolute\">\n                                                                                            <img decoding=\"async\"\n     src=\"https:\/\/allen-carr-live.s3.eu-west-1.amazonaws.com\/wp-content\/uploads\/2021\/11\/07152323\/Top_Tips_Smoking_1660x1100.jpg\"\n             srcset=\"https:\/\/allen-carr-live.s3.eu-west-1.amazonaws.com\/wp-content\/uploads\/2021\/11\/07152323\/Top_Tips_Smoking_1660x1100.jpg 360w,\n             https:\/\/allen-carr-live.s3.eu-west-1.amazonaws.com\/wp-content\/uploads\/2021\/11\/07152323\/Top_Tips_Smoking_1660x1100.jpg 768w,\n             https:\/\/allen-carr-live.s3.eu-west-1.amazonaws.com\/wp-content\/uploads\/2021\/11\/07152323\/Top_Tips_Smoking_1660x1100.jpg 1440w,\n             https:\/\/allen-carr-live.s3.eu-west-1.amazonaws.com\/wp-content\/uploads\/2021\/11\/07152323\/Top_Tips_Smoking_1660x1100.jpg 2000w\"\n             alt=\"\"\n               \/>                                    <\/div>\n            <\/a>\n        <\/div>\n\n        <div class=\"article-preview__column article-preview__column--standard_altern\">\n            <div class=\"article-preview__post-info article-preview__post-info--standard_altern\">\n                <div class=\"article-preview__taxonomy-terms\">\n                                            <a href=\"https:\/\/www.allencarr.com\/en-us\/articles\/addictions\/smoking\/\" class=\"type-category term-primary\" alt=\"category term\">\n                            Smoking\n                        <\/a>\n                                    <\/div>\n\n                <div class=\"article-preview__date-wrap\">\n                    <span>\n                        December 2025\n                    <\/span>\n                <\/div>\n            <\/div>\n\n            <div class=\"article-preview__title-wrap\">\n                <a href=\"https:\/\/www.allencarr.com\/en-us\/easyway-stop-smoking\/top-tips-to-stop-smoking\/\" alt=\"article url\">\n                    <h3 class=\"article-preview__title\">\n                        How to quit smoking \u2013 10 tips to quit smoking\n                    <\/h3>\n                <\/a>\n            <\/div>\n\n            <div class=\"article-preview__description-wrap\">\n                Discover our top 10 tips to quit smoking for good and understand the different methods for smoking cessation, how they work and the differences between them.\n            <\/div>\n\n                            <div class=\"article-preview__readtime\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 20 20\"><path fill=\"none\" d=\"M0 0h20v20H0z\"\/><path d=\"M10 2c4.42 0 8 3.58 8 8s-3.58 8-8 8-8-3.58-8-8 3.58-8 8-8m0 14c3.31 0 6-2.69 6-6s-2.69-6-6-6-6 2.69-6 6 2.69 6 6 6m-.71-5.29c.07.05.14.1.23.15l-.02.02L14 13l-3.03-3.19L10 5l-.97 4.81h.01c0 .02-.01.05-.02.09S9 9.97 9 10c0 .28.1.52.29.71\"\/><\/svg>\n                    <span>23 minute read<\/span>\n                <\/div>\n                    <\/div>\n    <\/div>\n<\/div>\n                                                                            <div class=\"article-preview article-preview--standard_altern u-hover-state\">\n    <div class=\"article-preview__columns article-preview__columns--standard_altern\">\n        <div class=\"article-preview__column article-preview__column--standard_altern\">\n            <a href=\"https:\/\/www.allencarr.com\/en-us\/easyway-stop-smoking\/does-vaping-to-quit-smoking-work\/\" alt=\"article url\">\n                <div class=\"article-preview__image-wrap u-image-absolute\">\n                                                                                            <img decoding=\"async\"\n     src=\"https:\/\/allen-carr-live.s3.eu-west-1.amazonaws.com\/wp-content\/uploads\/2022\/03\/02205709\/How-to-quit-smoking-with-vaping-iStock_000026031566_Large-min-1316x877-1.jpeg\"\n             srcset=\"https:\/\/allen-carr-live.s3.eu-west-1.amazonaws.com\/wp-content\/uploads\/2022\/03\/02205709\/How-to-quit-smoking-with-vaping-iStock_000026031566_Large-min-1316x877-1.jpeg 360w,\n             https:\/\/allen-carr-live.s3.eu-west-1.amazonaws.com\/wp-content\/uploads\/2022\/03\/02205709\/How-to-quit-smoking-with-vaping-iStock_000026031566_Large-min-1316x877-1.jpeg 768w,\n             https:\/\/allen-carr-live.s3.eu-west-1.amazonaws.com\/wp-content\/uploads\/2022\/03\/02205709\/How-to-quit-smoking-with-vaping-iStock_000026031566_Large-min-1316x877-1.jpeg 1440w,\n             https:\/\/allen-carr-live.s3.eu-west-1.amazonaws.com\/wp-content\/uploads\/2022\/03\/02205709\/How-to-quit-smoking-with-vaping-iStock_000026031566_Large-min-1316x877-1.jpeg 2000w\"\n             alt=\"\"\n               \/>                                    <\/div>\n            <\/a>\n        <\/div>\n\n        <div class=\"article-preview__column article-preview__column--standard_altern\">\n            <div class=\"article-preview__post-info article-preview__post-info--standard_altern\">\n                <div class=\"article-preview__taxonomy-terms\">\n                                            <a href=\"https:\/\/www.allencarr.com\/en-us\/articles\/addictions\/smoking\/\" class=\"type-category term-primary\" alt=\"category term\">\n                            Smoking\n                        <\/a>\n                                    <\/div>\n\n                <div class=\"article-preview__date-wrap\">\n                    <span>\n                        July 2024\n                    <\/span>\n                <\/div>\n            <\/div>\n\n            <div class=\"article-preview__title-wrap\">\n                <a href=\"https:\/\/www.allencarr.com\/en-us\/easyway-stop-smoking\/does-vaping-to-quit-smoking-work\/\" alt=\"article url\">\n                    <h3 class=\"article-preview__title\">\n                        Does vaping to quit smoking work?\n                    <\/h3>\n                <\/a>\n            <\/div>\n\n            <div class=\"article-preview__description-wrap\">\n                If you\u2019re a smoker you might wonder does vaping help you quit smoking? or does vaping quit you smoking? Allen Carr\u2019s Easyway supports anything that genuinely helps people escape the&#8230;\n            <\/div>\n\n                    <\/div>\n    <\/div>\n<\/div>\n                    <\/div>\n    <\/section>\n","protected":false},"excerpt":{"rendered":"<p>Discover how Big Tobacco is encouraging smoking and vaping in virtual spaces, circumventing strict regulations.<\/p>\n","protected":false},"author":24867,"featured_media":179772,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[645,689,690,648,703,705,706],"tags":[],"addiction":[28],"country":[],"class_list":["post-182548","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-smoking","category-smoking-health","category-smoking-in-the-news","category-vaping","category-vaping-advice","category-vaping-health","category-vaping-in-the-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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