Nuffield Health Results Bring the Smoking Conversation Back to the Table
Nuffield Health results bring the smoking conversation back to the table
On 20 March 2017, Nuffield Health ran an Allen Carr’s Easyway to Stop Smoking 6 hour seminar at their Brighton Hospital taking a completely different approach to changing smokers’ behaviour. The various modules of the programmes focused on removing the conviction that cigarettes are enjoyable or that they provide a social crutch as well as focusing on removing the smoker’s beliefs that they might be less capable without cigarettes. The seminar was respectful to smokers (no scare tactics or photos of blackened lungs on display) and there were no condescending talks about the expense of smoking. The approach on the day was to remove the desire to smoke and the fear of stopping.
Amazingly, 3 months later, at least 50% of those who attended the seminar are completely nicotine free – with back up seminars planned to help the remaining smokers to achieve their goal. This kind of success rate is unprecedented in the field of smoking cessation.
The respondents reported that, along with all the usual health benefits of stopping smoking, the seminar provided them with a completely different outlook on stopping smoking and they described a sense of freedom since quitting.
Smoking rates are at their lowest ever in England, according to the Office of National Statistics, but smoking is still the main cause of preventable death and illness. Smokers have been presented with health warnings, substitutes and financial penalties for decades and yet the problem persists. The results of this seminar are incredibly successful and the calculated R.O.I. Is 88% at 3 months.
The plan at Nuffield Health is to bring the success of Allen Carr’s Easyway seminars to their corporate clients, patients and gym goers.
Allen Carr’s Easyway to Stop Smoking seminars are run across the UK for members of the public and over the next two years Nuffield Health is aiming to bring the seminars to the estimated 20,000 smokers in their care.
Duncan Jones from Nuffield Health says, “Allen Carr’s Easyway seminars provide a fresh approach to an age old problem and we look forward to our partnership having a massive impact on the lives of our members.”
John Dicey, Worldwide CEO of Allen Carr’s Easyway says, “We’ve been helping smokers to stop smoking with ease since 1983 and we welcome the opportunity this exciting new partnership with Nuffield Health brings.”
About Nuffield Health
Nuffield Health is one of the leading not-for-profit UK healthcare organisations, delivering connected health and wellbeing services. To help people get healthy and stay healthy, Nuffield Health provides access to thousands of health experts through 31 hospitals, 111 fitness and wellbeing gyms, more than 200 employer-based fitness and wellbeing centres and 5 stand-alone medical centres. As well as gyms and hospitals, Nuffield Health’s broad health and wellbeing services also includes nutritional therapy, emotional wellbeing, occupational health, comprehensive health assessments, and physiotherapy, an area where we offer access to the largest network of physiotherapists outside of the NHS. We also run complete wellbeing programmes for employers, working with 60 per cent of the FTSE 100.
As part of Nuffield Health’s charitable purpose to promote good health, there are a number of initiatives run such as free Meet Our Experts events, a range of schools programmes and a cystic fibrosis programme.
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