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About Allen Carr’s Easyway

For more than 30 years Allen Carr’s Easyway has been helping people with addictions and issues ranging from smoking, alcohol, weight, drugs, sugar, caffeine, debt, gambling and even fear of flying.

The method has spread around the world by word of mouth for one simple reason:


A personal message from Allen Carr.

Worldwide offerings

In less than 30 years the organisation has grown from humble beginnings in Allen Carr’s home to become a global phenomenon with operations and activities in more than 50 countries worldwide, helping to set people free from their issues and addictions.

With a rapidly expanding global network of addiction centers and a dynamic ongoing digital and traditional publishing program the organisation continues to make Allen Carr’s Easyway method available to people suffering from an ever growing list of issues and addictions around the world.

We have developed our activities from live seminars and books to encompass a whole range of online seminars, on-demand services, Apps, eBooks, AudioBooks and other digital products.

Over 30 years success

Allen Carr’s Easyway organisation has been helping to set people free from their issues and addictions for over 30 years. Our global head quarters are in London, UK a stone’s throw from where Allen Carr discovered the Easyway method. We enjoy a global portfolio of corporate clients who use our services to improve the health and wellbeing of their staff.

An example of the success of the method is that 45 soldiers in a British Army Troop in Iraq all quit smoking one after the other after sharing the book and writing their service number in the back.

Our mission is to help free everyone in the world from addiction and then cease to exist.

Founded by Allen Carr, Allen Carr’s Easyway (International) Ltd is the owner of all publishing and intellectual property rights of Allen Carr.

Where we are in the world

Allen Carr Easyway around the globe

We have clinics in over 50 countries, including:

UK, Argentina, Australia, Austria, Bahrain, Belgium, Brazil, Bulgaria, Canada, Chile, Colombia, Cyprus, Czech Republic, Denmark, Ecuador, Estonia,  Finland, France, Germany, Greece, Guatemala, Hong Kong, Hungary, Iceland, India, Iran, Israel, Italy, Japan, Lebanon, Lithuania, Mauritius, Mexico, Netherlands, New Zealand , Norway, Peru, Poland, Portugal, Republic of Ireland, Romania, Russia, Saudi Arabia, Serbia, Slovenia, Slovakia, Singapore, South Africa, Spain, South Korea, Sweden, Switzerland, Turkey, UAE, Ukraine & USA.

Pink denotes Allen Carr’s Easyway center

White denotes Allen Carr’s Easyway online service

Allen Carr’s Story

Allen Carr became a qualified accountant in 1958. He was successful in his chosen profession, but his 100 cigarettes-a-day addiction was driving him to despair. In 1983, after countless failed attempts to quit with the aid of the willpower method, he finally discovered what the world had been waiting for – the Easy Way to Quit Smoking.

After leaving accountancy to help cure the world’s smokers, Allen built up a global reputation as a result of the phenomenal success of his method. The organisation he founded is now recognised as the world’s leading authority on addiction.

In 1998, he was invited to speak at the 10th World Conference on Tobacco & Health – the first non-medically qualified person ever to receive such an honour.

Allen Carr’s Easyway to Quit Smoking remains an international bestseller, selling over 15 million books in more than 38 different languages.

Subsequent publications applied the same simple logic to alcohol, drugs, weight-loss, caffeine, sugar, gambling, debt and even fear of flying.

Sadly, Allen Carr died on 29th November 2006. He was diagnosed with inoperable lung cancer in the summer of 2006. It seems probable that the years he spent curing smokers in smoke-filled seminars at his centers contributed to this illness. Asked whether the illness was a price worth paying for helping smokers to freedom Allen replied “I’m told I’ve cured millions of smokers and on that basis have no doubts that it was a price worth paying”.

Shortly before his death Allen also remarked “Since I smoked my final cigarette, 23 years ago, I have been the happiest man in the world, I still feel the same way today”.


Allen was convinced that he would have died many years earlier if he had not quit smoking.

Everyone at Allen Carr’s Easyway continues to work tirelessly to ensure that Allen’s legacy achieves its full potential and the worldwide organisation continues to grow at an exceptional rate.

His book, Allen Carr’s Easyway to Quit Smoking remains an international bestseller, selling over 15 million books in more than 38 different languages. Subsequent publications applied the same simple logic to alcohol, drugs, weight-loss, caffeine, sugar, gambling, debt and even fear of flying.

Fulfilling Allen Carr’s legacy

Allen worked extensively on applying his method to other issues and addictions, drafting a huge quantity of texts. He worked closely with Robin Hayley and John Dicey (respectively Chairman and MD of Allen Carr’s Easyway) entrusting them with the method, in the knowledge that they were more than capable of editing his work and updating it as required.

A good example of this is how the method has been successfully applied to the recent phenomenon of e-cigarettes as well as to other addictions and issues such as gambling, debt, sugar, caffeine, cannabis, heroin and cocaine – the list goes on.

Press & PR

This area is designed to help you make quick contact with our media team, giving journalists and the public timely access to our experts and research

Media and Press Office


How the method works

Whether you have a problem with smoking, alcohol, weight, other drugs, debt, gambling or even fear of flying the method works in the opposite way to programs that rely on willpower.

Read More

Success Stories

Real people, real stories. But don’t just take our word for it. We have 1,000s of testimonials from the public to media and celebrities.

Success stories