Allen Carr’s ‘Easy Way’ method helped millions quit smoking, but medicine never took it seriously — until now
Written by: John Dicey | Last updated: 14 May 21
Reviewed by: Paul Baker

A podcast on PB Whyy and a story from The Pulse, a weekly podcast which explores Allen Carr, the Allen Carr’s Easyway method, why medicine didn’t take him seriously and why now things are changing.
The podcast includes interviews with John Dicey, CEO of Allen Carr’s Easyway, clips of Allen Carr himself as well as contributions from Professor Luke Clancy (Director General of the Tobacco Free Research Institute of Ireland), Professor Jonathan Foulds (Professor of Public Health at Penn State) and Dr. Jamie Hartmann-Boyce (Senior Research Fellow at the Centre for Evidence-Based Medicine Oxford University and editor of the Cochrane Tobacco Addiction Group).
It discusses how following two randomised controlled trials that the scientific community are now taking the method seriously and hence why the World Health Organisation is now working with Allen Carr’s Easyway across the globe to help smokers to be free.
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