What is it that keeps you hooked?
Addicts believe that they get some sort of genuine pleasure or benefit from what they take or do. That it helps them enjoy life, handle stress, relax, socialise and maybe even control their weight. For this reason they fear that even if they do succeed in quitting they will be miserable and feel deprived for the rest of their lives.
In addition to that fear, they also fear the downsides of the addiction or issue; the health worries, the stigma, the cost, the slavery and although they work hard not to think about them, these fears remain like a huge dark cloud at the back of a their mind.
These are the fears that keep them hooked.
The method removes those fears