Stop Smoking with Allen Carr's Easyway Worldwide - experts in the field of smoking cessation.

Subscribe to our newsletter


Read more or Leave your own comment

What happens at our Stop Smoking clinics?

Follow us on

facebook twitteryoutube

Top Tips on how to stop smoking using Allen Carr’s Easyway method

Essential background to the top ten tips

Many people think Allen Carr’s Easyway is simply a series of tips to help smokers quit. It isn’t. It’s as if smokers are lost in a maze. They want to escape but they don’t know the correct directions. Allen Carr’s method provides a map of the maze and simple instructions to help any smoker get free. However, if you try to follow the instructions without first understanding the map, or you fail to follow all the instructions, you may never find the exit. It normally takes 5-6 hours for smokers to get free at Allen Carr’s clinics. If you are serious about stopping, we strongly recommend you attend your nearest Allen Carr clinic or read the book “Allen Carr’s Easyway To Stop Smoking” or “Stop Smoking Now” before making your attempt. It is particularly important that you understand Allen’s central point that in reality there is nothing to give up because smoking provides you with no genuine pleasure or crutch and so you are not making any sacrifice at all and there is no reason to feel deprived. That may sound difficult to believe but I promise you it’s true and understanding why is an essential part of stopping easily, painlessly and permanently. Once you’ve got it clearly into your mind that there are no advantages to smoking, then the following instructions will help you get free:

1) Set your date and time to stop and carry on smoking as usual right up to that time – don’t try to cut down beforehand, that just makes cigarettes seem more precious rather than less so.

2) Remember – you’re not giving up anything because cigarettes do absolutely nothing for you at all. They provide you with no genuine pleasure or crutch, they simply keep you addicted – a slave to nicotine. Get it clearly into your mind: you are losing nothing and you are making marvellous positive gains not only in health, energy and money but also in confidence, self-respect, freedom and, most important of all, in the length and quality of your future life. You’re going to enjoy being a non-smoker right from the moment you put out your last cigarette.

3) Light your final cigarette and make a solemn vow that regardless of what highs or lows may befall you in future, you will never puff on another cigarette or take nicotine in any form again. This is one of the most important decisions you will ever make because the length and quality of your future life critically depend on it. What’s more, you know it’s the correct decision even as you make it. Having made what you know to be the correct decision never even begin to question or to doubt that decision.

3) Your body will continue to withdraw from nicotine for a few days but that doesn’t mean you have to be miserable. The physical withdrawal is very slight – there is no pain – and it passes quickly. What’s more, it’s what smokers suffer all their smoking lives. Non-smokers do not suffer it. You are a non-smoker and so you’ll soon be free of it forever.

4) If you associate a cigarette with a coffee, tea, drink or break, have your coffee, tea, drink or break and at that moment, instead of thinking: “I can’t have a cigarette now”, simply think: “Isn’t it great: I can enjoy this moment without having to choke myself to death”.

5) Do not try to avoid smoking situations or opt out of life. Go out and enjoy social occasions right from the start and do not envy smokers, pity them. Realise that they will be envying you because every single one of them will be wishing they could be like you: free from the whole filthy nightmare. No smoker wants to see their children start smoking which means they wish they hadn’t started themselves. Remember it’s not you who are being deprived but those poor smokers. They’re being deprived of their health, energy, money, peace of mind, confidence, courage, self-respect and freedom. If you’re offered a cigarette, just say: “No thanks – I don’t smoke”, rather than start a long conversation about how long it has been since you stopped.

5) Don’t try not to think about smoking – it doesn’t work. If I say: “Don’t think about a brick wall, what are you thinking about? Just make sure that whenever you are thinking about it, you’re not thinking: “I want a cigarette but I can’t have one” but instead: “Isn’t is marvellous: I don’t need to smoke anymore and I don’t want to smoke anymore. Yippee, I’m a non-smoker!” Then you can think about it all you like and you’ll still be happy.

6) Never be fooled into thinking you can have the odd cigarette just to be sociable or just to get over a difficult moment. If you do, you’ll find yourself back in the trap in no time at all. Never think in terms of one cigarette, always think of the whole filthy lifetime’s chain. Remember: there is no such thing as just one cigarette.

7) Do not use any substitutes. They all make it more difficult to stop because they perpetuate the illusion that you’re making a sacrifice. Substitutes that contain nicotine, i.e. so-called Nicotine Replacement Therapy – patches, gums, nasal sprays and inhalators – are particularly unhelpful as they simply keep the addiction to nicotine alive. It’s like advising a heroin addict who’s smoking the drug off foil, to start injecting it instead.

8) Do not keep cigarettes on you or anywhere else in case of an emergency. If you do, it means you’re doubting your decision. Non-smokers do not need cigarettes. You are already a non-smoker the moment you put out your final cigarette. In fact one of the many joys of being free is not having to worry about having cigarettes and a light on you, of ending that slavery.

9) Life will soon go back to normal as a non-smoker but be on your guard not to fall back into the trap. If your brain ever starts playing tricks on you by thinking “Just one cigarette”, remember there is no such thing, so the question you need to ask yourself is not: “Shall I have a cigarette now” but “Do I want to become a smoker again, all day, every day sticking those things into my mouth, setting light to them, never being allowed to stop?” The answer “No”. Why not? “Because I didn’t like being a smoker – that’s why I decided to become a non-smoker”. That way those moments can become pleasurable as you congratulate yourself that you’re free and that way you can enjoy remaining a non-smoker for the rest of your life.

10) If you have any difficulties at all please feel free to contact Allen Carr Clinics for free advice. You can do this by calling 0800 389 2115 or visiting

Posted on 13:28 Jan 02, 2014


UK Announcement: Allen Carr’s Easyway To Stop Smoking Clinics extend their money back guarantee to include e-cigarettes!

Users can carry on smoking OR using e-cigarettes while they quit

Allen Carr’s Easyway To Stop Smoking organisation are delighted to announce that they have extended their money back guarantee to cover e-cigarettes. If smokers OR vapers follow the programme according to the money back guarantee and fail to stop smoking or vaping their fee is refunded in full. This is a unique money back guarantee that has been provided to smokers for 30 years and is now extended to users of e-cigarettes.

The wonderful thing about Allen Carr’s Easyway is that whether you are using regular cigarettes, nicotine patches, nicotine gum, or e-cigarettes – it can still help to set you free.

At the moment many smokers may be inclined to switch from smoking cigarettes to using e-cigarettes and other nicotine products to achieve freedom but that really isn’t necessary.

The great news is that whether someone is smoking normal cigarettes, using e-cigarettes, or using a combination of the two, Allen Carr’s Easyway can set them free and help them become smoke (and e-cig) free. The user just has to carry on smoking or vaping and the method does the rest.

Many smokers see e-cigarettes as being the lesser of two evils – but more and more people are realising that they’d rather be entirely free of addiction.

Why you’re better off being entirely nicotine free:

• Nicotine is a highly addictive poison

• The effect of long term us of e-cigarettes is unknown (especially the amounts that it’s possible to consume using e-cigarettes)

• E-cigarettes are inexpensive now but the price is set to go only one way. Up! It’s a typical tactic of the drug pusher.

• Why do the government seem so intent on allowing e-cigarette addiction to become widespread? One word…TAX. There is no better way of raising taxes than taxing addiction.

• Who wants to be controlled by a drug to which they are addicted? This is one big reason most people want to stop smoking in the first place.

MythBusting – Allen Carr’s Easyway

The following points address the most common myths associated with stopping smoking/stopping vaping -

One of the biggest myths about stopping smoking is that you will have to suffer. The reality is – if you have the right mind-set, stopping smoking can not only be painless but also enjoyable. Just imagine – if you can find it easy to stop smoking – why on earth would you want to use nicotine in any form?

The reason people normally struggle when they stopped smoking is because they believe that they’re giving something up and are being deprived of their treat or their pleasure. Once you see cigarettes in their true light you will neither miss them nor envy people who still smoke.

If you got rid of a terrible illness or disease would you go searching for something else to take its place or would you just enjoy being free?

In whose interest is it that you continue to be addicted to nicotine?

• The government (they want to tax your continued addiction)

• The pharmaceutical industry (who want to supply you)

• The tobacco industry (who also want to supply you)

In truth – can you really think of anyone else?

What you do next will affect the length, quality, and enjoyment of your future life. With a decision of that magnitude it’s important to make it an informed decision.

Allen Carr’s Easyway provides fabulous news for smokers and vapers – we guarantee that they will find it easy to stop smoking or vaping. By that we do mean that we provide a MONEY BACK GUARANTEE. This guarantee applies to cigarettes AND e-cigarettes and is absolutely unique.

With Allen Carr’s Easyway there are no shock tactics, no scary stories, no horrible photos, and no health warnings. It works by exploding the myths that surround stopping smoking.

MYTH 1: Quitting smoking is going to hurt….

One of the biggest myths about stopping smoking is that you will have to suffer. The reality is – if you have the right mind-set, stopping smoking can not only be painless but also enjoyable. The reason people struggle when they stop smoking (or vaping) is because they believe that they’re giving something up and are being deprived of their treat or their pleasure. Once you see cigarettes in their true light you neither miss them nor envy people who still smoke or vape.

Observations show that smokers can go for extended periods of time without their drug and be perfectly fine. This includes chain-smokers as well as casual smokers. Even people using nicotine replacement therapy such as patches often report that the patches have fallen off and only when they realise that has happened do they start to feel anxious and unhappy. Many smokers have gone for a long period of time without smoking and been absolutely fine. Normally they’ve been absorbed with work or on a flight or train journey. It’s only when the end of the journey approaches that they started thinking about having a cigarette, starting an internal argument, thus triggering the panicky feeling that smokers and vapers fear. Allen Carr’s Easyway to stop smoking shows how to let go of the argument and enjoy freedom from nicotine without any panicky feelings at all.

Myth 2: This is going to be never-ending.

A big concern for smokers or vapers who are considering stopping is that, even if they do succeed they will still yearn for cigarettes or e-cigarettes for the rest of their life. If they know people who say they haven’t smoked for years but they still miss it, this adds weight to the ‘once a smoker, always a smoker’ misconception. If the smoker has also tried to stop smoking in the past and failed, there again seems to be more evidence that stopping smoking will be an ongoing battle.

That’s simply not what happens with Allen Carr’s Easyway. The ongoing battle is due to the smokers or ex-smokers view of the cigarettes that they’ve left behind. If you think you have lost a friend when you stop smoking or vaping – you will mourn that loss for the rest of your life. If however, you recognise that you have destroyed an enemy you can feel happy and continue rejoicing in that victory for the rest of your life.

It’s the different mind-set that determines how you feel when you quit smoking. Allen Carr’s Easyway addresses the perception of cigarettes and e-cigarettes that users hold and helps them shift it to a more realistic view.

MYTH 3: It will require pills or some sort of nicotine replacement therapy to quit smoking.

Many smokers are advised to take some kind of pharmacological intervention when they try to quit smoking. But the main problem with smoking is in your mind not your body. The actual physical withdrawal from nicotine is very mild. Nicotine replacement therapy (or e-cigarettes for that matter) keep you addicted to nicotine in another form and keep you feeling psychologically dependent on the drug. The other medications that doctors offer can have horrible side effects and are not necessary when addressing the psychological attachment to smoking. Why should the physical withdrawal from nicotine (which occurs every time you put out a cigarette) differ when you put out your last ever cigarette? Allen Carr’s Easyway explains how nicotine withdrawal works and how it is easy to avoid it being unpleasant.

People who quit smoking using nicotine replacement therapy, e-cigarettes, or other prescribed drugs do so in spite of them and not because of them. Only when you start to see cigarettes differently do you feel free from the slavery of addiction. Allen Carr’s Easyway has been enabling smokers to get free since 1983.

MYTH 4: It requires an immense willpower to stop smoking.

This is a massive myth surrounding stopping smoking. Practically every article written about stopping smoking mentions that it requires willpower to stop. The unsolicited comments on our website tells an entirely different story.

Very few mention any kind of struggle – in fact a vast majority state clearly that it was easy to stop smoking.

The truth is, typically smokers are very strong willed. In fact it takes immense willpower to be a smoker in today’s society. Almost from the moment you get up in the morning to the moment you go to bed at night there is a lot of pressure on smokers to quit smoking. You can’t even pick up your packet of cigarettes without being told to not smoke! To continue to smoke in spite of the pressure to stop requires willpower. But stopping smoking does not require willpower if you go about it in the right way. What smokers really suffer from is not a lack of willpower but rather a conflict of wills inside their mind. A part of them wants to smoke and a part of them wants to quit. Smokers go to extraordinary lengths to keep on smoking in spite of the obvious disadvantages of continuing. They certainly don’t lack willpower.

MYTH 5: I will put on weight when I stop smoking.

Many smokers quit smoking still believing that they derive some kind of pleasure or benefit from cigarettes. It’s this belief that makes smokers substitute when they stop smoking. Quite often the ex-smoker might look to food or drink to replace their lost pleasure, and so they create a different problem.

It’s a big mistake to quit smoking whilst still maintaining the view that you are giving something up. Substituting simply reinforces the conditioned view that by stopping smoking you are sacrificing something and results in the misery of substitution leading to weight gain.

If you find it easy to stop smoking there is absolutely no need to gain weight. When you stop smoking you feel physically much fitter and much more energetic. Also, your sense of taste and smell return to normal and you therefore end up reducing the amount of salt and sugar you consume resulting in a healthier kind of appetite. Research shows that smokers are statistically more likely to be overweight than non-smokers or ex-smokers.

Allen Carr’s Easyway To Stop Smoking method is the cure for all nicotine addiction. Whether addicts are hooked on cigarettes, cigars, pipes, e-cigs, or nicotine patches and gum, Allen Carr’s Easyway can set them free.

Posted on 13:20 Dec 27, 2013


So…is nicotine really good for you?

From the desk of John Dicey, Worldwide Managing Director & Senior Therapist, Allen Carr’s Easyway

It was my privilege and honour to work with Allen Carr for the best part of a decade and over the past 15 years play a part in the global spread of his incredible stop smoking method. During those years I’ve become relatively immune from the shock and outrage that many people experience when they first learn of the misinformation and (let’s tell it how it is) the downright lies told by the tobacco industry over the years.

An industry steeped in a shabby history of cynical (and it’s pretty hard to see it as anything other than murderous) untruth and the suppression of clinical research might have been expected to set its house in order as a result of the shame and ridicule that followed the lies told under oath to the US Congress in 1994 by the assorted Presidents, CEOs, and Chairmen of Big Tobacco. Shameless.

News this week that a scientist employed by British American Tobacco, David O’Reilly, claims that nicotine is good for your health, have left even a hardened, wizened, old ‘Big-Tobacco-watcher’ like me speechless…almost.

This isn’t a claim from some shady backstreet pedlar of the latest e-cig vaping devices and liquids imported illegally from the back of beyond – but from a representative of the company that makes Benson & Hedges, Dunhill, and Lucky Strike cigarettes. These are brands that are as respectable and trusted as it’s possible to be when 50% of the customers who ‘enjoy’ their ‘brand-user experience’ happen to also, rather inconveniently, experience a slow, painful, premature death.

As a molecular biologist David O’Reilly surely cannot be described as a stupid man. British American Tobacco is certainly not staffed by entirely stupid people. Quite the reverse in fact. The tobacco industry spends big on the talent it hires. Whether in the marketing, research and development, or legal departments they want, and can afford, top talent.

So what sort of person might these kinds of people be? When posing that question to myself I was inspired to make a quick (and obviously unrelated) search on Google for “acts of unbelievable evil” and failed to come up with anything worthy of compare. Prolific serial killers, mass-murdering tyrants, and ethnic-cleansing despots pretty much have a monopoly on evil. Yet the simple fact that they are criminally insane, demented, and certifiably psychopathic is strangely reassuring. It doesn’t excuse what they have done of course – it just seems to help us make some kind of sense of it – even if the ultimate conclusion is that there simply is no sense in it at all.

I recently very much enjoyed reading John Ronson’s, The Psychopath Test, in which he points out that within the general population, only 1% of people are psychopaths, meaning that they are so deficient in empathy and conscience that they pose a serious threat to others. In prison the percentage rises (unsurprisingly I suppose) to about 25%. It occurs to me that John Ronson’s most thought provoking observation might help me make sense of the Group Scientific director for British American Tobacco’s comments regarding nicotine being “good for you”. Ronson points out that the higher up the professional ladder you go, the higher the percentage of psychopaths. Apparently at the upper levels of business nearly 4% score “extremely high” on the official “Psychopath Test.” Ronson reassures readers who occupy places at the boardroom table, who experience concern that they themselves might be the psychopaths of which he writes, that anyone experiencing that concern, by simple definition, eliminates themselves from the running. Psychopaths simply don’t ‘do’ self-doubt and concern. Phew!

Of course it’s not just the scientist in question who is responsible for this dangerous nonsense but a whole host of executive decision makers at British American Tobacco. One can only wonder if, having seen the banking industry get away with daylight robbery on a massive scale and in a truly psychopathic style, they might have become inspired to flex and exercise their own psychopathy in their own special way. Aren’t they beginning to say pretty much whatever they like with apparently scant regard for whether it is responsible, reasonable, relevant, or perhaps even particularly true or not?

I believe it was one of the most infamous psychopaths of all time who once said “If you tell a lie big enough and keep repeating it, people will eventually come to believe it”.

Perhaps you feel I am being rather over dramatic – yet how else might you view a strategy designed to inspire and encourage the uptake and continued use of a highly addictive, poisonous drug that is responsible for millions of deaths worldwide every single year – killing one in two of its users 10, 20, or 30 years before their time? Let alone the poverty and suffering visited upon the addicts and their families. What kind of person do you think might spring out of bed in the morning, inspired, dedicated, and highly motivated to be on that particular professional mission?

John Ronson isn’t the only author and observer of corporate behaviour to suggest that perhaps some corporations and indeed some entire industries might have established a science of spotting psychopaths as part of their recruiting mechanism. Lest you misunderstand – the idea isn’t to weed them out and reject them but to seek them out and appoint them! Can there be any other rational explanation for the actions and behaviour of these kind of individuals and corporations?

What can we expect next? Coca Cola wheeling out experts on food & nutrition claiming that “Coke is a health tonic”, a healthy eating expert in the employ of McDonald’s claiming that the Big Mac truly represents the cornerstone of any nutritious breakfast, or maybe even the petroleum companies employing scientific experts to tell us that fumes from the internal combustion engine actually have a positive effect on the quality of the air that we breathe?

And while the tobacco industry delivers it’s particular brand of poison – what is the scientific and medical establishment doing about it? From the luxury of their government and taxpayer funded positions they’ve strutted and postured for years under the notion that they had Big Tobacco on the run. To an extent – they did – they certainly had them on the ropes. But as soon as they began pursuing a policy of harm reduction they snatched defeat from the jaws of victory.

Harm reduction was born out of a failure to convince or help around 20% of the population to stop smoking. The medical and scientific establishment who, let’s not forget, created, drove, and developed the strategy that failed to convince or help those 20% of the population to quit, decided it might be preferable to ‘park’ those smokers on nicotine for the long-term (probably for life). The thinking being that they should be encouraged to take nicotine in a ‘safer’ form rather than to smoke it. E-cigarettes seemed to fit the bill perfectly. This policy breathed life into an industry that might otherwise have been stubbed out within a generation. It was a policy inspired by the kind of arrogance, apathy, stupidity, and downright lack of vision of an athlete so intent on enjoying the crowning glory of his final lap that he fails to notice the lean, determined, desperate, and thoroughly ruthless shadowy figure behind him set to push past and beat him to the finishing tape with barely an inch to spare.

With a strategy of harm reduction they declared, not an end to nicotine addiction and the havoc it wreaks, but the start of a whole new nicotine gold rush with Big Pharma all set to battle with Big Tobacco to claim their share of the nicotine addicted market. Big Tobacco seem all set to inhale the start-up e-cigarette companies that have been the stalking horses (or should that be Trojan horses) of the new age of nicotine. There’s little evidence in existence relating to the long term effects of nicotine imbibed, for example, via e-cigarettes but you can bet your bottom dollar – when it comes it’s not going to be good news for the industry or, more importantly, the users. Certainly preliminary results indicate as much.

Did the medical and scientific establishment really never envisage that of primary concern to anyone involved in the nicotine industry, whether on the side of Big Pharma or Big Tobacco, would be ensuring the recruitment of new addicts? Subsequently a whole generation of youngsters are seeing the kind of adverts for ‘vaping’ designed to attract them, and have them drawn into a lifetime chain of addiction (and to be honest they’re pretty much indistinguishable from those old adverts for cigarettes from pre-advertising ban days). Buy e-cigarettes – they’re sexy. Buy e-cigarettes – they’re cool. Buy e-cigarettes – they’re exciting. In one giant leap backwards nicotine is now being sold in a way that even the alcohol and beauty industries can only dream of.

One of the most outspoken advocates of harm reduction said in response to O’Reilly’s comments that one hit of nicotine can have positive effects on the brain. He went on to warn that the drug is highly addictive, leaving users needing to get their hit to enable their brains to function normally. In short then he seems to be saying that if you take just one shot of this highly addictive drug (after which you will almost certainly become addicted) then that first, initial dose might somehow provide some kind of benefit, perhaps in concentration (I’d dispute even that flimsy suggestion). A slap around the face might stimulate you and somehow therefore facilitate a period of heightened concentration – yet as undesirable as it is – it isn’t addictive, it’s freely available, and it won’t kill you. So – surely even if the benefit claim of one shot of nicotine were true it has to be lower in the pecking order than even a simple slap around the chops! And let me repeat that caveat about the ‘benefit of nicotine’ being perhaps derived from just one shot, and one shot only, of the highly addictive drug…one shot, and one shot only of which, is likely to addict you for life.

I can only assume that the architects of the harm reduction policy must be viewing the opening movements of this new nicotine age with the uncomfortable feeling that they may just have let a psychopathic nicotine genie back out of the bottle.

Allen Carr’s Easyway To Stop Smoking method is the cure for all nicotine addiction. Whether addicts are hooked on cigarettes, cigars, pipes, e-cigs, or nicotine patches and gum, Allen Carr’s Easyway can set them free.

Posted on 12:57 Dec 20, 2013


The E-cigarette Bomb

From the desk of John Dicey, Worldwide Managing Director, Allen Carr’s Easyway To Stop Smoking

Not a week goes by without more link-ups between sport & culture venues/promoters and e-cigarette brands. A few weeks ago it was the O2 Arena in London who were adopting an e-cigarette sponsorship deal which would see free samples of nicotine (let’s not forget – it’s one of the most highly addictive drugs known to mankind) handed out to people (let’s be honest – it’ll be mostly youngsters) attending events at one of London’s leading music venues. Two weeks ago it was the great Glasgow Celtic Football Club doing the same. This week Glasgow Rangers Football Club followed suit. E-cigarettes are being promoted mercilessly across the world and not a whisper of concern appears to have been raised (beyond the pages of this blog).

Everyone loves the idea of e-cigarettes…the allure of diminishing the carnage that nicotine ravages on society’s smokers is intoxicating. But it appears that ‘The Emperor’s New Clothes’ moment is upon us as a new study in The Lancet was released in the face of deafening silence from those who believed the hype.
I’m delighted to introduce Damian O’Hara, one of the most senior & respected Allen Carr’s Easyway Therapists in the world, who comments in details as follows:

When they were first launched in 2004, e-cigarettes were touted by their manufacturers as the biggest public health contribution since penicillin. Every year smoking kills around 4 million people, and as smoking rates continue to rise in developing countries, that figure is set to grow. The World Health Organisation estimates that tobacco will kill 1 billion people this century. But what kills them is not nicotine, the raison d’être for smoking: it’s the tar and dozens of carcinogens that are also contained in tobacco smoke. E-cigarettes deliver the nicotine, but without these dangerous chemicals – although little is known of the harm that long term use of nicotine in the form of e-cigarettes may cause to users. In spite of this – millions of lives will be saved, they said. Smoking-related death and disease will be a thing of the past, they said.

E-cigarettes – despite their lack of safety testing and regulation – were cautiously embraced by many public health professionals as a potentially critical harm reduction product. Who cares if people are still addicted to nicotine, so long as they aren’t getting sick? Whilst at Allen Carr we know that any smoker can find quitting easy and enjoyable, it is a reality that some smokers who continue to use less effective methods, can’t or won’t stop. Smoking will kill half of such smokers, but that’s not all: for every smoking-related death, there are twenty cases of a quality-of-life sapping smoking-related disease.
E-cigarettes promised a stunning turnaround. Millions of lives saved, countless millions of lives improved, billions saved on healthcare costs treating smoking-related morbidity…it almost seemed too good to be true. Because it was.

Last week the highly-respected medical publication, The Lancet, published the first high quality randomised, controlled trial looking at smokers quitting by transferring to e-cigarettes. The study followed three groups: one given the 21mg nicotine patch, one the e-cigarette with 16mg nicotine cartridges, and one the e-cigarette with placebo (i.e. no nicotine) cartridges. The main outcome of the study was smoking abstinence at six months.

As we have come to expect from the nicotine patch, the results were poor. Just 5.8% smokers were able to quit using the patch at six months. This figure tallies with the success rates from countless other studies and once again raises the question; why does a treatment with a 94% failure rate at six months form the backbone of every government cessation strategy?

What was many times more disappointing though was that the success rate for the e-cigarette group was a meagre 7.3%. The whole point of e-cigarettes is that they are supposed to be a real alternative to smoking. In addition to the e-cigarette delivering the smoker’s drug, it is also supposed to deliver a ‘smoking experience’. Smokers, the rationale went, would switch to the e-cigarette in their millions because they could get all the ‘pleasure’ of smoking, with no health risk whatsoever. This study effectively debunks that myth for good. If only 7.3% of smokers wanting to quit are able to do so using the e-cigarette then its potential as a public health contributor is no better than the nicotine gum. And to make matters worse, of the 7.3% who quit, nearly 40% of them were still using the e-cigarette. In reality, it turns out that smokers view e-cigarettes as no more than a way of getting their nicotine when they are temporarily not able to smoke.

And e-cigarette companies know this well. Despite their claims to be a cessation product, their marketing activities tell a different story. Today, we see the majority of e-cigarette advertising is aimed at two targets. Target one – Luring former smokers back into the nicotine trap. How despicable is that? It’s like advertising vodka at Alcoholics Anonymous meetings. Target two – in an echo of tobacco marketers in days gone by – it takes aim at young people. E-cigarette companies now compete with tobacco and pharmaceutical companies for the nicotine-addicted market. And because they are unregulated, e-cigarette marketers are able to promote in ways that tobacco companies are not. No wonder tobacco companies are falling over themselves to buy into the business! Flavours like peanut butter, Red Bull, vanilla, gummy bear and candy floss have been developed. E-cigarette companies have started to advertise in teen publications and on websites aimed at young people. Music and sports venues are the new recruiting grounds for one of the most addictive drugs known to man. They make packs that look like iPhones. E-cigarette manufacturers have developed sophisticated social media campaigns to promote initiation among teens.

The success of this approach can be seen in another study released last week by the Centres for Disease Control which showed that e-cigarette use among middle and high school students DOUBLED in 2012 alone. Watch this space.

So the e-cigarette’s fall from grace is complete. In ten short years it has gone from being the next big thing in public health to just another ineffective product designed to keep people enslaved to a drug that doesn’t even get them high.
Immediate regulation of e-cigarettes is essential in order that they can be controlled properly and so that unscrupulous marketers can be stopped from designing and adapting this highly addictive product to appeal specifically to young people.

For more information about how you can stop smoking without feeling deprived click on your country’s flag at the top of this page.
Damian O’Hara presents Allen Carr’s Easyway To Stop Smoking Webcast Seminar in the UK and worldwide

Posted on 08:40 Sep 18, 2013 by John Dicey, Worldwide Managing Director


Comment (3)

Another happy non-smoker from…the USA

From time to time we have happy non-smokers who gained freedom by using Allen Carr’s Easyway volunteer to be Media Case Studies. Often newspapers, magazines, and TV programmes contact us to interview people who have stopped smoking using the method.

We thought it would be great to share some of these here:

Name: Sally V Date of Birth: 06/22/1958

Lives in: Germantown, Maryland USA

Occupation: Administrative Assistant

Tried to quit smoking before with: Champix/Zyban Pills, nicotine patches, and nicotine lozenges

Tell us how you stopped smoking with Allen Carr’s Easyway: It worked! It gave me a whole new perspective on smoking and quitting. I think about Allen Carr’s words all time. That keeps me smoke free…

Approx date that you stopped smoking? March 2008

Briefly describe the impact on your life of having stopped smoking: I am free!

Is there something special which you have achieved since you stopped smoking? Did you stop smoking for a specific reason?
I was so embarrassed that I smoked that I hid it from everyone. I was a secret smoker, a closet smoker. I chain smoked in my car and carried fabreze, air fresheners, breathe mints, and perfume (which I hate). Since I stopped smoking I have learned to cope with stress and depression – stopping smoking enabled me to do this. I no longer turn to pills. To quit smoking is very liberating.


For more information about Allen Carr’s Easyway To Stop Smoking Clinics and how to find it easy to stop smoking rather than feeling like you are giving up smoking click on your country’s flag at the top of this page.

Posted on 11:29 Sep 16, 2013


Comment (3)

Registered Address: Park House, 14 Pepys Road, Raynes Park, London SW20 8NH, UK.

© 1983-2016 Allen Carr's Easyway