Three days and three double-page spreads in the UK’s Daily Mirror, Daily Express and Daily Herald

We are delighted to see the UK National Press highlight Allen Carr’s Easyway to Stop Smoking, our methods and the great nicotine delusion.

You don’t need scare stories or shocking images of the harm that smoking does. You know that already.

Allen Carr’s Easyway examines and corrects the misconceptions that keep all smokers trapped.