***NEWS – Our centres in London, Manchester, Leeds, Coventry, Leicester have now re-opened ***

With full Covid-safe procedures and are taking bookings for in-person seminars NOW.

Of course we will continue to offer LIVE online group seminars most days of the week too.

stop smoking the easyway - 90% success!

Choose your Easyway to Stop Smoking Programme or Seminar – Allen Carr

We have a number of programmes which will enable you to stop smoking easily, painlessly and without the need for willpower.

It’s been described as ‘a real smoker’s way to quit’. You carry on smoking until you’re ready to stub out your final cigarette. Easyway doesn’t focus on the downsides of smoking – smokers know all about those already. Instead the method answers the question ‘What’s so great about being a smoker?’ Understanding that is the key to being set free.

Choose your Easyway to Quit

There’s a reason we are #1 in the world


Allen Carrs easyway is clinically proven and drug free

Allen Carr’s Easyway method has been clinically proven in two randomised controlled trials. The results show it to be as good as, if not better than the UK’s gold standard NHS 1-1 Stop Smoking Service1 and almost twice as effective as the Irish Governments Quit.ie service2 . It does not require the use of any drugs or nicotine products.

Over the last 30 years Allen Carr’s Easyway has helped an estimated 50 million people in over 50 countries worldwide to be free.

We can help you too.

We partner with the insurance and investment provider that rewards you for healthy habits. When you join Vitality, you can attend one Allen Carr programme, as part of your plan, at any one of our centres around the UK or online.

In other words, it’s free!

Choose your Allen Carr’s Easyway programme

One of the great things about the method is that you carry on smoking until you’re ready to quit

Online Video Programme

Most convenient

Our video on-demand service enables you to use the method when you want, where you want.

2.5 hours duration

Pre-recorded Video

30 days access

Q & A support

From US$199

Online Live Seminar

Highest success rate

The most effective way of using the method is to attend one of our live seminars online (up to 15 people).

Money-back guarantee (90 days)*Full money back guarantee – if within three months from the date of your first seminar you are still smoking and decide not to stop your fee will be refunded in full. This guarantee will be invalidated in any of the following events (1) that you cancel, postpone or fail to attend any seminar or arrive over fifteen minutes late for any seminar (2) that you fail to attend at least two free back-up seminars within three months of the date of your first seminar (the second and third seminars are not a repeat of the first seminar and last approximately 2½ – 3½ hours each). Please note that at some clinics back-up sessions may take place on weekdays or online only. Please check with your local clinic. Promotions may not include the Money Back Guarantee.

5-6 hours duration 

Live online with a Therapist via Zoom

Therapist support by phone & email

Free back-up seminars

From US$450

Live Seminar

Highest success rate

The most effective way of using the method is to attend a live seminar at one of our centres (up to 25 people).

Money-back guarantee (90 days)*Full money back guarantee – if within three months from the date of your first seminar you are still smoking and decide not to stop your fee will be refunded in full. This guarantee will be invalidated in any of the following events (1) that you cancel, postpone or fail to attend any seminar or arrive over fifteen minutes late for any seminar (2) that you fail to attend at least two free back-up seminars within three months of the date of your first seminar (the second and third seminars are not a repeat of the first seminar and last approximately 2½ – 3½ hours each). Please note that at some clinics back-up sessions may take place on weekdays or online only. Please check with your local clinic. Promotions may not include the Money Back Guarantee.

5-6 hours duration 

At one of our centres with a Therapist

Therapist support by phone & email

Free back-up seminars

From US$450

Live One-to-One Seminar

Complete privacy

The same high success rate as our Group seminars but with complete privacy.

Money-back guarantee (90 days)*Full money back guarantee – if within three months from the date of your first seminar you are still smoking and decide not to stop your fee will be refunded in full. This guarantee will be invalidated in any of the following events (1) that you cancel, postpone or fail to attend any seminar or arrive over fifteen minutes late for any seminar (2) that you fail to attend at least two free back-up seminars within three months of the date of your first seminar (the second and third seminars are not a repeat of the first seminar and last approximately 2½ – 3½ hours each). Please note that at some clinics back-up sessions may take place on weekdays or online only. Please check with your local clinic. Promotions may not include the Money Back Guarantee.

5-6 hours duration

In-person or live online via Zoom

Therapist support by phone & email

Free back-up seminars

From US$1999

Don’t just take our word for it

Here are some clients and some celebrities with their thoughts on Allen Carr’s Easyway to stop smoking method.

I started smoking at 11 years of age. Allen Carr helped me to understand how easy is to stop smoking and be happy as a non smoker, without fear of becoming a miserable sad person. Without it I wouldn’t have stopped, I was too scared of leaving my life as a smoker.

I went to the seminar one morning with a pack of cigarettes and came out without but with a huge smile of satisfaction and finally free. I started eating healthier and enrolled a local gym. I lost already a stone and feel so strong and healthy. Before I couldn’t run 50 yards, now I run 10k every Sunday, no sign of short breath.

I feel I am a free person finally and again this will be for the rest of my life. *

Sandra Casagrande, United Kingdom

*Results may vary

I had been a hardcore smoker having 15 cigarettes a day. I attended an Allen Carr Seminar free through a work scheme with Vitality Health Care, not because I didn’t enjoy smoking, more because it got to a point where I couldn’t afford £10 per day on a packet of fags.

The way the seminar is structured is very clever and shows you why cigarettes are not everything we make them out to be, it shows you they are the complete opposite. I came out of that seminar and I will be grateful everyday as I haven’t touched a cigarette since.

I feel like I have never smoked. I would highly recommend it to anyone who struggles to stop and wants to.*

Natasha Nicodemou, United Kingdom

*Results may vary

I started smoking as a youngster in the Army – it seemed ‘The thing to do’ talk about peer pressure!! I’d tried many methods of stopping since but none worked.

I reached the age of 50 and thought I needed to seriously do something about stopping booked a seminar. I have not had a cigarette in 9 years! I walked out of the seminar and, have never looked back, never wanted or thought about having a cigarette since that day and I certainly haven’t ever missed them!! I was sceptical went I went in but convinced when I came out!

I would heartily recommend the program and if you want to stop – go on you’ve nothing to lose and everything to gain.*

Malcolm Cleverley, United Kingdom

*Results may vary

Sir Richard Branson

“His method is absolutely unique…. I’m pleased to say it has worked for many of my friends and staff”*

*Results may vary

Ashton Kutcher

“I haven’t smoked since!”*

*Results may vary

Sir Anthony Hopkins

"it was such a revelation that instantly I was freed from my addiction."*

*Results may vary

Ellen DeGeneres

“If you want to quit… it’s called the Easyway to Stop Smoking… I’m so glad I stopped”*

*Results may vary

Michael McIntyre

“I would recommend it to anybody..in fact I’ve recommended it many times”*

*Results may vary

Hrithik Roshan

"I tried quitting five times before and failed then I came across Allen Carr's Easyway...If I can quit so can you!"*

*Results may vary

Chrissie Hynde

“One of my heroes is Allen Carr... Smoking is the deal-breaker with your voice. It will bring you down eventually.”*

*Results may vary

James Spader

“....was so easy due to Allen Carr's Easyway.”*

*Results may vary

Michael Ball

“I went to an Allen Carr session and stopped that day. … I have never looked back. Not so much as a crafty puff.”*

*Results may vary

Anjelica Huston

“Allen Carr achieved for me a thing that I thought was impossible – to give up a thirty year habit literally overnight”*

*Results may vary

Craig Revel Horwood

“I’m a fabulous and happy non-smoker thanks to Allen Carr”*

*Results may vary

Nikki Glaser

"The best method to quit anything. I truly think if I wasn’t a comedian, I would want to be an Allen Carr seminar leader!"*

*Results may vary

Sean Bean

Quit smoking with Allen Carr's Easyway*

*Results may vary

Ralph Ineson

Quit smoking with Allen Carr's Easyway*

*Results may vary

Carice Van Outen

"..finally quit when I did the Allen Carr course. Best thing I’ve done in my life. Still proud"*

*Results may vary

james cosmo

James Cosmo

Quit smoking with Allen Carr's Easyway*

*Results may vary

robert pattinson

Robert Pattinson

Quit smoking with Allen Carr's Easyway*

*Results may vary

Pink

"I quit when I got pregnant. Thanks Allen Carr’s Easyway to Stop Smoking"*

*Results may vary

krishnan guru-murphy

Krishnan Guru-Murphy

Quit smoking with Allen Carr's Easyway*

*Results may vary

gerard butler

Gerard Butler

Quit smoking with Allen Carr's Easyway*

*Results may vary

Ian Brown

"I couldn’t stop talking about Allen Carr with Chrissie Hynde...everyone was going for a fag and we said “No, we don’t smoke”."*

*Results may vary

Neve Campbell

“There’ll be no going back”*

*Results may vary

Goldie Hawn

Goldie Hawn

Quit smoking with Allen Carr's Easyway*

*Results may vary

David Blaine

"The best thing is Allen Carr's program because I have seen it work on so many of my closest friends, and to me that's real magic!"*

*Results may vary

claudia winkleman

Claudia Winkleman

Quit smoking with Allen Carr's Easyway*

*Results may vary

Stewart Copeland

Stewart Copeland

Quit smoking with Allen Carr's Easyway*

*Results may vary

Ruby Wax

“It didn’t take any willpower. I don’t miss it at all. I thank God every day that I am free"*

*Results may vary

Ronnie OSullivan

Ronnie O'Sullivan

Quit smoking with Allen Carr's Easyway*

*Results may vary

sara cox

DJ Sara Cox

Quit smoking with Allen Carr's Easyway*

*Results may vary

Bill Wyman

Bill Wyman

Quit smoking with Allen Carr's Easyway*

*Results may vary

Robson Green

Robson Green

Quit smoking with Allen Carr's Easyway*

*Results may vary

Victoria Coren Mitchell

"I never wanted to give up..I cared more about smoking than I did about living. I stopped because Allen Carr explained why there is no point."*

*Results may vary

Martin Clunes

Martin Clunes

Quit smoking with Allen Carr's Easyway*

*Results may vary

Lou reed

Lou Reed

Quit smoking with Allen Carr's Easyway*

*Results may vary

Dave Stewart

Dave Stewart

Quit smoking with Allen Carr's Easyway*

*Results may vary

meera syal

Meera Syal

Quit smoking with Allen Carr's Easyway*

*Results may vary

Emma Freud quits smoking with allen carrs easyway

Emma Freud

“After seven of my friends had been and stopped easily I couldn’t ignore it. It’s really easy. It really works and you don’t put on weight”*

*Results may vary

joss stone

Joss Stone

Quit smoking with Allen Carr's Easyway*

*Results may vary

greg wallace

Greg Wallace

Quit smoking with Allen Carr's Easyway*

*Results may vary

hermione norris

Hermione Norris

Quit smoking with Allen Carr's Easyway*

*Results may vary

patricia arquette

Patricia Arquette

Quit smoking with Allen Carr's Easyway*

*Results may vary

Gianluca Vialli

I stopped with an Allen Carr’s Easyway to Stop Smoking Seminar. I wanted to feel free, not a slave to nicotine*

*Results may vary

Ali Campbell

Allen Carr’s Easy Way To Stop Smoking... changed my life and stopped me smoking cigarettes.*

*Results may vary

Johnny Hallyday

I have not touched a cigarette in 5 months, previously I couldn’t stay away from them for more than two days. *

*Results may vary

Smoking was the single most important thing in my life – or at least that’s what I thought.  I spent my entire life waiting for my next cigarette break. Making sure that I had enough cigarettes to last me until my next opportunity to get to a shop.

Initially the seminar sounded too good to be true. I didn’t want to waste my money on something that probably wouldn’t work for me. I was very sceptical. We were told to continue smoking as normal before the course and even throughout the seminar there were breaks for cigarettes – how could this possibly work?

Leaving the centre I was still unsure. I didn’t feel like I wanted to have a cigarette – but I wasn’t sure whether this feeling would last. It did.

It’s now been over a year and I cannot believe it. My life has changed in a really positive way. If you are considering doing a seminar – stop hesitating! Book it! You will not regret it! It will change your life for the better.*

Katherine Higgs, United Kingdom

*Results may vary

I was on a pack a day for years and really saw cigarettes as old friends who were there no matter what – good times, bad times, boring times, best times, any time. Also i really felt like smoking was the great equaliser, if you smoke and your boss’s boss’s boss smokes, if you’re out there at the same time you can bet you’ll strike up a conversation that wouldn’t otherwise be possible. All of that was total bullsh!t.

I couldn’t really see a way to stop and knowing the health risks did nothing to stop me for years. I guess I both didn’t want to smoke anymore but also really wanted to smoke for ever. Go to Alan Carr – it works. I did have a relapse, about two years later, but all I had to do was sit down and mentally remember the day i spent pushing back the curtain of false logic and self-imposed lies and it was enough to stop me cold, this time forever. I have not smoked for 3 years and will never ever smoke again.

It now seems alien to me as a thing and the best thing? I DON’T MISS IT. Ever, No matter how many coffees, not matter how many drinks, no matter how stressed, no matter which old friends are smoking. It’s -amazing-, do it for yourself, and if you want to save someone from this, spend the money and buy them this seminar. It’s AMAZING.*

Claudia Hammond, United Kingdom

*Results may vary

Medical References

Clinical Trial Allen Carr's Easyway

UK Clinical Trial finds Allen Carr’s Easyway as good as, if not better than, the Gold Standard NHS Programme which uses NRT & 1-1 psychological support.

Frings D, Albery IP, Moss AC, Brunger H, Burghela M, White S, and Wood KV (2020) Comparison of Allen Carr’s Easyway programme with a specialist behavioural and pharmacological smoking cessation support service: A randomised controlled trial. Addiction 115: doi: 10.1111/add.14897

National 12 month Clinical Trial finds Allen Carr’s Easyway almost twice as effective as other smoking cessation methods available on Health Service.

Keogan, S., Li, S., Clancy L. (2018) Allen Carr’s Easyway to Stop Smoking – A randomised clinical trial. BMJ Tobacco Control, Issue 4 Volume 28

After a 3 year study 51% reported continuing abstinence. 

Moshammer, H., & Neuberger, M. (2007). Long term success of short smoking cessation seminars supported by occupational health care. Addictive Behaviors, 32(7), 1486-1493

UK Clinical Trial finds Allen Carr’s Easyway as good as, if not better than, the Gold Standard NHS Programme which uses NRT & 1-1 psychological support.

Frings D, Albery IP, Moss AC, Brunger H, Burghela M, White S, and Wood KV (2020) Comparison of Allen Carr’s Easyway programme with a specialist behavioural and pharmacological smoking cessation support service: A randomised controlled trial. Addiction 115: doi: 10.1111/add.14897

Smokers following Allen Carr’s Easyway were about 6 times more likely to be abstinent, assessed after 13 months, compared to similar smokers in the general population.

Dijkstra, A., Zuidema, R., Vos, D., Van Kalken, M., The effectiveness of the Allen Carr smoking cessation training in companies tested in a quasi-experimental design. BMC Public Healthvolume 14, Article number: 952 (2014)

The 1 year quit rate was 55%. A long smoking history or many earlier unsuccessful attempts to quit did not predict failure. 

Hutter, H., Moshammer, H. & Neuberger, M. Int Arch Occup Environ Health (2006) 79: 42

Covid-19 Health & Safety Message and Details

Our London Centre is now fully open.

We would like to share an update on the Covid-19 safety measures we are taking to ensure that our London Raynes Park Centre is a safe and enjoyable experience for you and our team.

Read more about the Covid-19 safety measures at London centre

Stop smoking FAQs

Do you have questions about stopping smoking, our method or our programmes? Then get in touch or visit our FAQ’s section for more information

View stop smoking FAQs
Talk to a consultant

Featured question:

“Can I still socialise with my smoking friends and enjoy life after I stop with Allen Carr’s Easyway?”

Absolutely. When you quit with Allen Carr’s Easyway you don’t feel like you are missing out on anything. It’s almost as if you never smoked. This means you are free to socialise with smokers even while they smoke and you will not envy them.

Best Ways to Quit Smoking

helping hand

So you’re a smoker and you wish you weren’t.

You now need to evaluate why you should stop and which method is right for you.

This section of the site covers all the options as well as what nicotine is, what nicotine withdrawal is, smoking during pregnancy and health benefits of quitting.

What are the best & most effective ways to give up smoking cigarettes?

Have you been successful with Allen Carr’s Easyway?


Then tell us your story &

see how you can help spread the word.

We have over 8,000 testimonials and counting!

Have you stopped smoking with the method?

Tell us your story

Success Rate

stop smoking success rate

Read about our success rates published in scientific peer review journals.

Read more on the success rate

Workplace programmes


Want a healthier, happier workforce?

Improve staff well-being, reduce stress, reduce absenteeism and save From US$6020 per year per smoker 

We can guide on implementation, delivery and evaluation locally or in over 50 countries worldwide.

We run our workplace programmes on your premises, at our centres, online or at any venue of your choice.

Find out more

Free online consultation

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Not sure if you’re ready? Daunted by the prospect of what stopping smoking will mean for you? We can help

Take a few minutes to fill out our online consultation and we will get back to you with our personalised recommendation.

Go on, start your journey to freedom today!

Online consultation

Still have some questions?

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Why not speak with a consultant. Our friendly team are standing by and happy to chat.

Click below to use live message chat online, or call us on

+ 44 (0)208 944 7761.

Talk to a consultant

Shop

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Visit our shop to purchase one of our best-selling books, AudioBooks, eBooks or Apps.

Most of our shop products cost less than a packet of cigarettes or a couple of drinks making the method accessible to all regardless of income.

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