How to Quit Vaping with Allen Carr’s Easyway

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So called “Safer nicotine delivery systems” – such as e-cigarettes – were first supported by those in the medical and scientific establishment who realized, in the late 1990s-early 2000s, that nicotine replacement therapy (NRT) based programmes were failing to significantly reduce smoking rates. Ironically, some of the people who so vociferously support e-cigarette use are those who were responsible for the conception and implementation of the failing NRT-based programmes and policies of the past.

Having failed with the policy of using nicotine to cure addiction to nicotine, they concluded that the real problem was that nicotine addicts were simply not getting large enough or frequent enough doses of nicotine from nicotine patches or gum as they simply weren’t efficient or effective enough at delivering the drug.

The creation of a harm reduction strategy for smokers was therefore born entirely from these people’s spectacular failure to help smokers to stop smoking with NRT programmes and products they themselves supported and devised over two decades.

The pharmaceutical industry and the tobacco industry, and others with vested interests, delight at the prospect of a continuous, never ending “harm reduction strategy” simply because it doesn’t require the addicts to stop taking the drug. They get to supply nicotine for the rest of the addict’s life.

The fact is, the idea of using safer electronic nicotine delivery systems to deliver nicotine in a cleaner and possibly less harmful way seemed appealing to many. If permanently converting smokers of normal cigarettes to less harmful e-cigarettes could be achieved, it was thought that tens of millions of lives could be saved.

Unfortunately – a vast majority of people who attempt to switch to e-cigarettes continue to also smoke conventional cigarettes – with any “harm reduction” element much reduced or eliminated altogether.

Even for those few who might become solely addicted to e-cigarettes – there remains a number of significantly negative factors for the addict and their families if they remain addicted to nicotine. No-one enjoys being a slave to drug addiction and it affects family and loved ones accordingly.

Early on in the development of the e-cigarette market, manufacturers assured the tobacco control community (people like Action on Smoking and Health) and other interested parties that the target market for e-cigarettes was existing smokers and that the marketing, positioning, and messaging for the e-cigarette would be as a quit smoking aid.

That isn’t quite how it has turned out. By 2014 there were still no controls over who could sell e-cigarettes, who could buy them, what was in them, and how they might be advertised. In fact, 2014 saw the first UK TV advert showing smoker-like behaviour – an attractive, alluring model exhaling smoke-like vapour – in decades. The brands using these tactics are clearly targeting everyone, not just smokers. Advertising firms can once again use humour, sex and hugely aspirational imagery to sell nicotine addiction.

Of course these ads are aimed primarily at young people, as are the packaging, flavours and pack designs. E-cigarettes have been marketed aggressively to children. The statistics show that increasing numbers of children are being drawn into using them as well, with more and more studies confirming that more kids are using e-cigarettes at a younger age than would use normal cigarettes, and that more of those kids will eventually smoke real cigarettes. The nicotine industry of course loves this. Get the addicts younger and you maximize the lifetime income per user. One can only assume that the treasury departments of government feel likewise. The taxation of addiction is extremely lucrative.

A certain number of kids have always have tried out cigarettes, but the way e-cigarettes are creeping into everyday life is different. It’s creating a new gateway into smoking and nicotine addiction.

Because zero nicotine capsules or liquid can be purchased, youngsters really can say that the e-cigarette they are using is not addictive. Who’s to know different? Especially when they come in flavours such as bubble-gum, watermelon, cotton candy, popcorn, and cherry cheesecake. Who do you think those flavours are targeting? Your kids!

Kids all over the country are trying out e-cigarettes and think nothing of passing them around the class claiming that “They’re not addictive” and “They taste nice”. Of course before too long – the zero nicotine capsules are discarded in favour of the ones that contain nicotine.

As if getting youngsters as young as 12 addicted to nicotine isn’t bad enough, we’ve warned for years that e-cigarettes will prove to be a gateway into “smoking for real” for most of those youngsters. The latest studies confirm our worst fears.

You can imagine how the kids get sucked in. Firstly, the peer pressure to move on to “the real thing” exists already, but more significantly for the simple reason that no e-cigarette will ever deliver nicotine as efficiently as a cigarette. All addicts eventually end up looking for ways to get more of their drug into their bloodstream faster, so it is with nicotine. That’s where cigarettes come in. Sadly, another generation of kids are sliding into the nicotine pit.

The last thing most smokers are worried about is the money it costs – yet it’s worth just pausing for a moment to assess who the winners and losers are with regard to the nicotine industry. In 2014 research commissioned by Action on Smoking and Health (ASH) indicated that the cost to the UK National Health Service caused by smoking was £2 billion a year with the cost of social care for older smokers being around £1.1 billion a year. That’s a combined cost of £3.1 billion a year.

UK tax revenue from tobacco excise and VAT in 2013 was £12.3bn! So Her Majesty’s Treasury benefits to the tune of more than £9 billion a year! Yet smokers are bullied, and harassed, and made to feel like lepers by a system that views them as a dispensable profit centre.

Since 1990 the annual UK tax revenue from tobacco has doubled. It is destined to always go only in one direction. Up! As nicotine addiction in other forms grows – you can be sure that the treasury will be ready to apply the same taxes to those products. What more predictable and sustainable source of income is there other than an addict.
As a nicotine addict you have to ask yourself – do you really want to be a victim of this scam any longer? Can it really be that the governments of the world are dis-incentivized from curing nicotine addiction and might even be happy to encourage it?

Can you think of a reason why on one hand, international global corporations such as Microsoft, Vodafone, IBM, Ford, Total, Esso, Pfizer, and BMW, to name but a few, regularly contract the services of Allen Carr’s Easyway to Stop Smoking to help their employees get free from their addiction, yet the government, Department of Health, and the National Health Service do not?

In the business world it’s universally accepted that an employee who smokes will cost their employer in excess of £4000 a year ($5000+) in lost productivity, increased absenteeism because of sickness, and health costs etc. That fact alone makes acquiring our services compelling in terms of return on investment for our corporate clients, let alone the advantages of having a happier and healthier workforce.

We even offer our corporate clients the same money-back guarantee that we offer our private clients. If their employee doesn’t quit by the time they complete the programme, we refund the fee for that employee.

In short – these companies save a fortune by helping their employees to stop smoking.

The growing number of health insurance companies around the world who pay for their policyholders to attend our clinics also save a fortune when they contract our services. The cost of treating their policyholders is dramatically reduced when they stop smoking – as are the former smokers’ premiums. It’s a win-win situation.
When a nicotine addict frees themselves from their addiction it costs the government money…remember the tax yield from nicotine addiction I mentioned earlier. It’s the complete opposite of the effect when an employee or insurance policyholder escapes from their addiction. The employer or insurance company save money.

Can you spot the dichotomy? Can you see how governments might be financially dis-incentivised to help smokers, vapers, or any kind of nicotine addict escape? Perhaps this might suggest the thinking behind governments across the world allowing e-cigarettes to be marketed was great glamour and grandeur on TV, billboards, in newspapers, magazine, and even music videos.