Allen Carr’s Easyway to Quit Smoking France
Allen Carr France begins a new chapter as we honour Erick Serre’s 30-year legacy and welcome Maximilien Remy as the new franchisee.
After nearly 30 years leading Allen Carr France with great dedication, Erick Serre is stepping back. Erick first discovered the method after attending a seminar at our London center in 1998. Inspired by the ease and effectiveness of his own experience in quitting smoking, he trained as an instructor and went on to build a strong, respected presence for Allen Carr across France.
Over the years, Erick and his team have helped tens of thousands of smokers and vapers to free themselves from nicotine, working with more than 750 French companies and building an excellent reputation. We are deeply grateful to Erick for his long-standing commitment and the contribution he has made to the global network.
We are also delighted to welcome Maximilien Remy as the new franchisee for France. Maximilien brings strong experience in entrepreneurship, sales development and team leadership, with a clear passion for expanding the reach of the method. His approach emphasises understanding, communication and sustainable freedom – perfectly aligned with our mission.
Allen Carr’s Easyway has proved to be the most successful quit-smoking method of all time, curing an estimated 50 million people worldwide, offering access via the best-selling book, group seminars or the online seminar program.
Allen Carr’s Easyway Centres are available in 50+ countries across the globe and the method is endorsed by a wide variety of celebrities and opinion formers. Nikki Glazer, Michael McIntyre, Richard Branson, Chrissie Hynde, Sir Anthony Hopkins, Ellen DeGeneres, Lou Reed and Anjelica Huston are among the many long-term supporters of Allen Carr’s Easyway.
