John Dicey

Highlights

• Former Global CEO of Allen Carr’s Easyway Worldwide
• A Senior Therapist (treated an estimated 30,000 smokers)
• Co-author of many books on addiction and issues from smoking to sugar to tech addiction to sleep
• Extensive media experience internationally regarding addiction issues from smoking to vaping to drugs to gambling
• Partner with World Health Organisation

John is the Former Global Chief Executive Officer of Allen Carr’s Easyway Worldwide.

He was an 80 a day smoker and had tried many times to quit – using every method he could find. Nothing worked. In 1997 he attended Allen Carr’s original centre in London and to his surprise he left the seminar a happy non-smoker.

John was a Member of the Hotel Catering and International Management Association (MHCIMA) and joined Allen Carr in 1998. He sold his business interests in the hospitality industry and under Allen Carr’s supervision he underwent the training process to become an Allen Carr’s Easyway Therapist and took over the operation of the London Centre where he personally treated more than 30,000 smokers. He went on to expand the UK seminar centre network, the international franchise and publishing network overseeing the creation of new Allen Carr products dealing with an ever increasing list of addictions and behaviour issues, in a variety of new media.

John reluctantly allowed himself to be described by publishers as “co-author” of Allen’s books — but delights in deflecting all the praise and acclaim for them straight back on the great man himself; “it’s ALL Allen Carr” he says. He has been instrumental in the writing, creation, & editing of many of our books, ebooks and audio titles.

John has also written and developed our range of videos and online video programs.

John became a Director in 2004 and Global Managing Director & CEO in 2012. In 2020 he was honoured to be invited to assist the World Health Organisation with their global smoking cessation efforts and continues to do so.

He stepped down in 2014.