John Dicey

Global Chief Executive Officer & Senior Therapist


About me



  • Global CEO of Allen Carr’s Easyway Worldwide
  • Senior Therapist of Allen Carr’s Easyway Worldwide (treated an estimated 30,000 smokers)
  • Co-author of many books on addiction and issues from smoking to sugar to tech addiction to sleep
  • Extensive media experience internationally regarding addiction issues from smoking to vaping to drugs to gambling
  • Partner with World Health Organisation


John is the Global Chief Executive Officer & Senior Therapist of Allen Carr’s Easyway Worldwide and co-author of Allen Carr books.

He was an 80 a day smoker and had tried many times to quit – using every method he could find. Nothing worked. In 1997 he attended Allen Carr’s original centre in London and to his surprise he left the seminar a happy non-smoker.

John was a Member of the Hotel Catering and International Management Association (MHCIMA) and joined Allen Carr in 1998. He sold his business interests in the hospitality industry and under Allen Carr’s supervision he underwent the training process to become an Allen Carr’s Easyway Therapist and took over the operation of the London Centre where he personally treated more than 30,000 smokers. He went on to expand the UK seminar centre network, the international franchise and publishing network overseeing the creation of new Allen Carr products dealing with an ever increasing list of addictions and behaviour issues, in a variety of new media.

John reluctantly allows himself to be described by publishers as “co-author” of Allen’s books — but delights in deflecting all the praise and acclaim for them straight back on the great man himself; “it’s ALL Allen Carr” he says. He has been instrumental in the writing, creation, & editing of many of our books, ebooks and audio titles including:

  • Allen Carr’s Easyway to Quit Smoking
  • Allen Carr’s Quit Smoking Boot Camp
  • Allen Carr’s Easyway to Quit Vaping
  • Allen Carr’s Stop Drinking Now
  • Allen Carr’s Good Sugar Bad Sugar
  • Allen Carr’s Easyway to Stop Gambling
  • Allen Carr’s Get Out of Debt
  • Allen Carr’s Smart Phone Dumb Phone (Tech and Digital addiction)
  • Allen Carr’s Easyway to Quit Cannabis
  • Allen Carr’s Easyway to Quit Cocaine
  • Allen Carr’s Easyway to Quit Emotional Eating
  • Allen Carr’s Easyway to Better Sleep.

John has also written and developed our range of videos and online video programs for Stop Smoking, Quit Vaping, Stop Drinking, Weight Loss & Sugar Addiction, Quit Emotional Eating, Quit Cocaine, Quit Cannabis, Enjoy Flying, Stop Gambling, Quit Caffeine, Get out of Debt, Smart Phone, Dumb Phone (tech addiction), Caffeine, Better Sleep, with more being added to the list regularly.

John became a Director in 2004 and Global Managing Director & CEO in 2012 and has helped the business to grow so that it now has seminar centres in more than 150 cities in 50 countries and publishing interests in over 60 countries. In 2020 he was honoured to be invited to assist the World Health Organisation with their global smoking cessation efforts and continues to do so.