How our parking scheme is helping change lives
Every year, the proceeds from our London headquarters parking scheme are donated to charity. In 2026, we’re proud to support the Rowan Trust and the Sierra Leone Bo School Association.
At our London Stop Smoking Centre and Worldwide HQ we have limited car parking for our clients and visitors. To try to ensure that everyone who needs one gets a parking space we introduced a booking process – asking our clients and visitors to pay a small fee – with the proceeds being donated to different charities at the end of each year.
This year we have chosen two different charities.
The first is the Rowan Trust, a charity that supports people experiencing mental health difficulties. They run events and sessions that help people feel less isolated and more connected — vital, community-level support that makes a real difference to local lives.
The second is a charity close to our CEO’s heart because his father was a founder of the charity and due to his fundraising efforts they named a building after him when he sadly passed away in 2010. The charity is the Sierra Leone Bo appeal, which aims to provide help to children most in need who would otherwise lack an education beyond primary school. They support efforts to continue children’s secondary education, enabling them to become independent adults contributing to their local economy and Sierra Leone’s growth. Every penny they raise is spent on the children bypassing the government and other intermediaries.
Our CEO Paul Baker said “I am delighted to be able to support these two wonderful charities that are doing such great work and changing people’s lives just like how Allen Carr’s Easyway is doing”
