Paul Baker, BSc (Hons)

Highlights

• Global CEO of Allen Carr’s Easyway Worldwide
• Science graduate of Imperial College
• Science graduate of Université de Paris
• Fellow of Institute of Chartered Accountants England and Wales
• Former CBI economic committee member
• Extensive media experience internationally regarding addiction issues from smoking to vaping to drugs to gambling
• Board Director for a number of Health businesses
• Partner with World Health Organisation

Paul is the Global Chief Executive Officer for Allen Carr’s Easyway Worldwide and is responsible for all areas of the business, including the international publishing operation, the international seminar operations and the digital operations.

He is a scientist by training who graduated from Imperial College, London and Université de Paris. He is a fellow of the Institute of Chartered Accountants England and Wales.

Paul has played an integral part in the modernisation of the business, including overseeing the conception and creation of the new digital approach (online seminars, website, Apps, online videos, marketing), as well as developing new media platforms, products, and global therapy.

He has been fundamental and responsible for developing the scientific approach, scientific reviews of ACE as well as growing international Health Services and the business globally.

He was a member of the CBI economic committee for many years and is a member of the Worshipful Company of Chartered Accountants.

In 2020 he was honoured to be invited to assist the World Health Organisation with their global smoking cessation efforts and continues to do so.