Is a “Zip Code Lottery” stopping you from quitting?
Since Allen Carr’s Easyway (ACE) was added to the NHS in August 2022, it has been a game-changer for those looking to kick the habit. Yet, despite official backing, many smokers are still being denied access to this proven method.
The results are in: It works
The National Institute for Health and Care Excellence (NICE) doesn’t just recommend ACE because it’s popular—they do it because it’s cost-effective and successful.
In fact, they state that it must be made available to all smokers.
The numbers speak for themselves:
- Long-Term Success: Over 30% of NHS users who attended a seminar remained smoke-free after one year.
- Sustained Results: An independent hospital study showed a 40% success rate even after two years.
- Proven Impact: It is estimated that at least 3,750 to 5,000 people are now non-smokers thanks to this method being available on the NHS.
Breaking the addiction, not just replacing it
While most local services focus heavily on nicotine patches, gums, and vapes, these methods often fail to break the actual addiction. They simply find new ways to deliver the drug to your system.
In contrast, Allen Carr’s Easyway offers a non-pharmacological route that helps you walk away from nicotine entirely.
The problem? The “Zip Code Lottery”
In November 2025, Lord Moylan highlighted a frustrating reality in the House of Lords: most local quit-smoking services still do not offer ACE, despite NICE guidelines stating they should.
“Smokers who want an approved, non-pharmacological route to quitting should not face a zip code lottery.”
What’s next?
Allen Carr’s Easyway is currently working with the Department of Health to ensure that the £150 million in annual government grants for smoking cessation is used correctly.
The goal is simple: ensure every local authority complies with NICE guidelines and offers all four recommended methods, including the Easyway seminar.
Ready to quit?
Check your local quit-smoking service and ask for the method that’s proven to work.
What’s stopping you?
Not sure if you’re ready to quit smoking?
Need help to quit smoking?
Want to, but concerned that you’ll find it tough?
Worried that you’ll be deprived for the rest of your life without smoking?
We can help you to understand and remove those fears and in so doing, make it easy.
Start the free quiz
