Is a “Postcode Lottery” stopping you from quitting?
NHS-approved Allen Carr’s Easyway has a 30% quit rate — but a postcode lottery is blocking access. Find out if your area offers it.
What’s stopping you?
Not sure if you’re ready to stop smoking? Worried about finding it difficult?
Start quizSince Allen Carr’s Easyway (ACE) was added to the NHS in August 2022, it has been a game-changer for those looking to kick the habit. Yet, despite official backing, many smokers are still being denied access to this proven method.
The results are in: It works
The National Institute for Health and Care Excellence (NICE) doesn’t just recommend ACE because it’s popular—they do it because it’s cost-effective and successful.
In fact, they state that it must be made available to all smokers.
The numbers speak for themselves:
- Long-Term Success: Over 30% of NHS users who attended a seminar remained smoke-free after one year.
- Sustained Results: An independent hospital study showed a 40% success rate even after two years.
- Proven Impact: It is estimated that at least 3,750 to 5,000 people are now non-smokers thanks to this method being available on the NHS.
Breaking the addiction, not just replacing it
While most local services focus heavily on nicotine patches, gums, and vapes, these methods often fail to break the actual addiction. They simply find new ways to deliver the drug to your system.
In contrast, Allen Carr’s Easyway offers a non-pharmacological route that helps you walk away from nicotine entirely.
The problem? The “Postcode Lottery”
In November 2025, Lord Moylan highlighted a frustrating reality in the House of Lords: most local stop-smoking services still do not offer ACE, despite NICE guidelines stating they should.
“Smokers who want an approved, non-pharmacological route to quitting should not face a postcode lottery.”
What’s next?
Allen Carr’s Easyway is currently working with the Department of Health to ensure that the £150 million in annual government grants for smoking cessation is used correctly.
The goal is simple: ensure every local authority complies with NICE guidelines and offers all four recommended methods, including the Easyway seminar.
Ready to quit?
Check your local stop-smoking service and ask for the method that’s proven to work.
What’s stopping you?
Not sure if you’re ready to stop smoking?
Need help to quit smoking?
Want to, but concerned that you’ll find it tough?
Worried that you’ll be deprived for the rest of your life without smoking?
We can help you to understand and remove those fears and in so doing, make it easy.
Start the free quizWhat programme is right for you?
Both programmes are a form of spoken therapy delivered in simple English with no scare stories or images.
Both cover the illusions of the addiction/issue, question your beliefs, provide insights into why you think as you do, shows you how to gain freedom and changes the way you will think about the addiction/issue so that you can leave free without any feeling of loss or battle of wills.
The in-person group seminars are a live one-day course delivered by trained therapists, all of whom stopped with the method. They are delivered either online via Zoom or at a centre and are in groups of up to 25 people. There are shorter booster seminars that are different to the first seminar for the few that require them. There is also a money-back guarantee.
The online video is a pre-recorded programme that can be streamed to your device. There are two options quit vaping or quit vaping for teens, and they are presented by a therapist who has helped thousands of people to freedom. They can be accessed anywhere and at anytime.
Free Online Quiz
Not sure if you’re ready?
Worried about finding it difficult?
We can help.
Take a few minutes to fill out our online consultation and we will get back to you with our personalised recommendation.
Go on, start your journey to freedom today!
