Supporting Local Authorities in smoking cessation delivery
A drug free, NICE approved method with proven success rate.
The approach is simple, logical and can even help those who are not sure whether they want to quit smoking.
The National Institute for Health and Care Excellence (NICE) guidance on treating tobacco dependence says that the Easyway in-person group seminar should be available through the NHS for adults who smoke.
This page has been designed for Local Authorities to answer some of their questions regarding the NICE approved and drug free approach that is Allen Carr’s Easyway.
NICE Approved
No substitutes or medications
50 million helped worldwide
Requires no willpower
No bad withdrawal symptoms
World Health Organisation Partner
About us
For more than 40 years Allen Carr’s Easyway has helped over 50 million people with addictions and issues worldwide.
The National Institute for Health and Care Excellence (NICE) guidance on treating tobacco dependence recommends that the Easyway group seminar be available through the NHS for adults who smoke.
Allen Carr’s Easyway is one of only a handful of private companies who are partners of the World Health Organisation.
It has high long term success rates.
The method is clinically proven and has spread around the world by word of mouth for one simple reason:
IT WORKS!
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What’s included?
Users attend a live group seminar delivered by a fully qualified, highly experienced senior therapist.
There will be 10 to 25 other smokers in the seminar, and we make sure the environment is supportive and friendly, with no judgement.
They can choose to attend the seminars either in-person (at a centre) or online using zoom via a computer, tablet or smartphone.
- Delivered in simple English (other languages possible)
- 5-6 hours duration
- A small group setting of 10 to 25 people attending
- Automatic support emails and texts
- Additional support from a Facilitator by phone and email
- Free follow-up seminars if you need more support to quit
- Obtain quit rates at 4 weeks, 12 weeks, 6 months and 1 year
- Method will be another option to sit alongside existing methods such as NRT & Vaping
- Highly effective social media recruitment campaign
Listen to BBC Radio discussing the method and success at Local Authorities
What happens in a Seminar?
Allen Carr’s Easyway method has been described as ‘a real smoker’s way to quit smoking’. The user continue smoking until they’re ready to stub out their final cigarette.
Easyway doesn’t focus on the downsides of smoking – instead the method answers the question “What’s so great about being a smoker?”
Understanding that is the key to how to quit smoking & being set free.
Watch our short video to see what to expect from the seminar.
Group Smoking Seminars – What happens when a user attends.
NB: The money back guarantee doesn’t apply to people attending for free.
Understanding why they smoke
The programme does not use any scare tactics or shocking images of the harm that smoking does. The user knows all about that already.
Instead we take a look at what is keeping them smoking when they want to quit. We don’t just look at the physical addiction but the mental aspect as well.
Changing the way they think about smoking is the most important aspect of stopping smoking with Allen Carr’s Easyway.
We will work together to ‘get their head right’, so that we can make it easier to tackle the physical addiction.
It only takes a few hours for us to show them how we can help them to stop smoking for good.
Frequently asked Questions
How does the Allen Carr’s Easyway method work?
Whether you have a problem with smoking, alcohol, weight, other drugs, debt, gambling or even fear of flying the method works in the opposite way to programmes that rely on willpower.
The method doesn’t concentrate on the reasons why you should change: the cost of the addiction or issue, the slavery, the health risks and the stigma. You know all that already.
Instead, it focuses on why you continue to be addicted or have the issue in spite of the obvious disadvantages.
Is the Local Authority Programme suitable for all types of smokers?
Yes, it makes no difference whether the attendee is a heavy or light smoker, or smoking for a number of months or decades. It also makes no difference whether you live in an environment with smokers or not, or if your life is calm or stressful.
Despite any special circumstances, the bottom line is addiction to nicotine; the addiction trap works in the same manner for everyone and our numbers speak for themselves. The method has helped more than 50 million smokers throughout the world, most of whom arrived by word of mouth following recommendations of a friend, family member, or colleague who had quit.
We work with thousands of organisations in dozens of countries throughout the world and assist their employees to quit smoking. Our customers include organisations such as Microsoft, BMW, HP, IBM, Ford, Sony, Virgin, Google, and Unilever.
How do we engage with smokers currently outside the stop smoking service?
We run effective, locally tailored social media marketing campaigns designed to funnel participants through awareness of options to action, while promoting the Local Authority free service and commitment to helping constituents cease smoking.
Our Local Authority marketing programme has been successful over many years and is now growing across the country following the increase in funding available through the public health grant. Over 1,400 people have attended seminars via Local Authorities.
What demographics can you target with the marketing?
The targeted marketing campaigns are is effective at reaching any demographics and can be tailored to your area’s focus such as:
- Age
- Sex
- Race
- Postcodes
For examples and case study information please email pb@allencarr.com
Are quit rates good for all demographics?
YES it’s effective for all demographics
The method is in simple English and changes the way a user thinks about there addiction and so demographic, education level etc does not affect success it works for everyone.
A number of independent academic studies have been conducted into the method, including a study conducted at the University of Vienna that indicated that even after 3 years, the success rate of the method exceed 51%, a phenomenal figure when compared with any of the other methods. Two randomised controlled trials confirmed the world class effectiveness of the method.
The evidence from the Irish Government’s randomised controlled trial featuring Allen Carr’s Easyway shows that the method is equally as effective with university educated users as non- university educated users (https://tobaccocontrol.bmj.com/content/28/4/414?rss=1).
Long-term quit rate
The graph shows the long term quit rate across all Local Authorities with over 25% at one year based on over 1,400 Local Authority users attending.
The period of abstinence is from quit date (attendance at the final seminar) and lapses are not allowed. User confirm abstinence by email, call or text message answering the questions ‘Have you smoked since your quit date?’ and ‘are you a non-smoker?’
Quit rate only includes those confirmed as quit. Any user lost to follow up is counted as a smoker.
An independent study that has recently been published that showed that, after 2 years, 40% of users were still not smoking following attendance at an Allen Carr’s Easyway seminar. This is in line with our corporate work and is similar to other independent studies that have been published such as the Vienna study which showed a 51% quit rate at 3 years Addictive Behaviours, 32(7), 1486-1493
How effective is the marketing and booking process?
A typical booking process for a Local Authority is shown below:
The booking process for Allen Carr’s Easyway is:
Our automated AI powered marketing and booking process makes it incredibly easy for users to book a seminar with plenty of options available.
Once they have booked we then follow up with any demographic information requests and other information.
This process significantly increases conversion.
Find out moreSuccess Stories
Don’t just take our word for it, read what some clients, celebrities and medical experts say about stopping smoking with Allen Carr’s Easyway method.
Client Videos
World Health Organisation – Selection of unpaid celebrity testimonials
Alcohol, Caffeine, Cannabis, Cocaine, Debt, Drugs, Emotional Eating, Exercise, Flying, Gambling, Mindfulness, Opioids, Sleep, Smoking, Sugar, Technology, Vaping, Weight and Wellbeing at Work
Oliver Lewis
Alcohol, Smoking and Vaping
How to stop smoking & vaping – Client testimonials
Smoking and Vaping
Ellen DeGeneres (Comedian, Chat show host & Actor) & Colin Farrell (Actor) (subtitles)
Smoking and Vaping
Useful quit smoking articles & news
View all 
