Brighton Centre – Kings Road

Overall client rating 4.8 | 9,234 reviews

For more than 40 years, Allen Carr’s Easyway seminars have been on the Kings Road helping people in Brighton stop smoking, quit drinking, give up drugs, and lose weight without requiring willpower.

In addition to our self-paced online programs to learn mindfulness for help with anxiety, depression, and stress.

Allen Carr’s Easyway doesn’t focus on the downsides of your addiction or issue – you know all about those already. Instead the seminar answers the question “What’s so great about it and why do I continue to do it in spite of the obvious disadvantages?” Understanding that is the key to being set free. 

The approach is simple, logical and can even help those who are not sure they want to quit.

Whether you live or work in Brunswick Town or Seven Dials in Bevendean, Cliveden Close, Coldean, Hanover, Hove, Kemptown, Moulsecoomb, Patcham, Preston Park, Round Hill, Whitehawk, Woodingdean or anywhere near Brighton or East Sussex our seminars can help you.

Icon for No substitutes or medications

No substitutes or medications

Icon for The seminar takes only 5-6 hours

The seminar takes only 5-6 hours

Icon for 50 million helped worldwide

50 million helped worldwide

Icon for  Requires no willpower

Requires no willpower


No bad withdrawal symptoms

Addictions & Issues available at the Brighton centre

Stop Smoking
Stop Vaping

Finding the Brighton centre

All our seminars are run by fully trained and experienced Allen Carr’s Easyway therapists who used the method to free themselves and undertook our rigorous selection and training process to become qualified.




Allen Carr Easyway, Hilton Brighton Metropole, Brighton, Brighton and Hove, BN1 2FU

Download directions as PDF

By car Take the A23 and takes you into Brighton town centre. Follow the signs for the seafront, the hotel is situated on the A259 seafront road, close to the West Pier. For full details of how to get to the centre by car and public transport please look at the attached PDF directions.


Parking at the hotel is £15 for up to 6 hours but there is alternative NCP parking nearby‐a‐car‐park/car‐parks/brighton‐centre‐russell‐road/.



0800 389 2115


Reception opening hours: 9am – 5pm Mon to Fri

Vitality partner logo

Vitality customers go free!

We partner with the insurance and investment provider that rewards you for healthy habits. When you join Vitality, you can attend one Allen Carr stop smoking group seminar, as part of your plan, at any one of our centres around the UK or online.

Vitality members – to book please call the centre with your membership details.

The Easyway method: How does it work?

We aim to change how you feel about your issue so that getting free becomes easy, enjoyable and you do not miss anything.

We help you to understand your addiction
We help you to understand your addiction or issue
We show you how to transform it
We show you how to transform it
We remove the fear so you can set yourself free
We remove the fear so you can set yourself free

Our seminars & programmes


Live group seminars

Highest success rate

Our one day seminars are the most effective way of using the method.

Available either at one of our centres (up to 25 people) or online via Zoom accessible by smartphone or computer (up to 15 people).

In addition there is our online mindfulness group seminar to help with anxiety, stress and depression which is an 8 week course and available via Zoom.

Money back guarantee for seminars (excl. weight & mindfulness)

Our therapist will guide you through your journey, helping you to understand your addiction and why you have found it so difficult to quit in the past.

Prices from US$495 – choose your issue expand_more
121 seminar to help quit drugs

Live one-to-one seminars

Highest success rate & Complete privacy

Our live one-to-one private seminars last for around 6 hours and are led by an experienced Allen Carr’s Easyway therapist.

The live seminars are also available online using Zoom via a computer, tablet or smartphone and for smoking a 1-2-1 seminar can be arranged in your own home.

Money back guarantee for seminars (excl. weight & mindfulness)

Our therapist will guide you through your journey, helping you to understand your addiction and why you have found it so difficult to quit in the past.

Prices from US$2468 – choose your issue expand_more
Colleen Online video programme

Online video programmes

Most convenient

These programmes are available anytime and anywhere from our website.

They are a recorded video programme that you stream to your phone or computer and are presented by one of our most experienced facilitators, who has personally helped 1,000s of people.

The video programmes have been designed to be watched in one sitting but are broken down into section for ease of access.

Once you purchase you will have unlimited access to all parts for 15 to 75 day (depending on your selection).

Prices from US$59 – choose your issue expand_more

Free Online Consultation

Not sure if you are ready?

Daunted by the prospect of what changing your habits will mean for you?

Want to stop, but concerned that you’ll find it tough?

We can help you to understand and remove those fears and in so doing, make quitting or losing weight easy.

Person booking a stop smoking, stop drinking, stop vaping or lose weight consultation on a phone
Trusted by the world’s leading brands

Want a healthier, happier workforce?

The health of your business depends on the health of your employee population. A healthier, happier, more contented workforce creates a more productive workplace environment and a great return on investment.

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Client & Celebrity Videos

Oliver Lewis

Alcohol, Smoking and Vaping

Aston Kutcher play_circle_outline
Ashton Kutcher (Actor & Model)

Smoking and Vaping

Dave Fenton, US

Smoking and Vaping

Ellen DeGeneres (Comedian, Chat show host & Actor) & Colin Farrell (Actor) (subtitles)

Smoking and Vaping


Frequently asked Questions

What is the money-back guarantee?


Our Money Back Guarantee applies only to our seminars for smoking, vaping, alcohol, & 1-1 drugs.

The reason we offer a money-back guarantee is so that people can try our approach without a financial risk. We are unique amongst established smoking, alcohol and drug addiction cessation services in offering this kind of guarantee.

Less than 10% of our clients make a claim but as long as you complete the programme as specified in our terms below, we will be more than happy to refund your fee.

Read full details

How successful is Allen Carr’s Easyway? / What is your success rate?


The success rate at Allen Carr’s Easyway Centres is over 50% after 12 months as indicated in independent scientific studies in peer review journals1.

It is also more effective than established government programmes including the gold standard NHS 1-1 service & the Irish Health Service’s based on two randomised controlled trials published in a peer reviewed journals.

Read more about the Easyway success rate

Do you have any online video products?


Yes are online video programmes are available for all addictions and issues and you can watch them anytime, anywhere:
Smoking> Vaping> Alcohol> Caffeine> Cannabis> Cocaine> Debt> Emotional Eating> Exercise & Fitness (coming soon)> Fear of Flying> Gambling> Sleep (coming soon)> Stress > Tech Addiction> Weight Loss & Sugar Addiction> Worry (coming soon)

The online video programmes last between 1 ½ and 6 hours and are the most immediate way of accessing Allen Carr’s Easyway, when you want, where you want.

The online video programme is presented by one of our most experienced therapists, who has personally helped tens of thousands of people, including many celebrities.

Is there parking at the Brighton Centre?


Parking at the hotel is £15 for up to 6 hours but there is alternative NCP parking nearby‐a‐car‐park/car‐parks/brighton‐centre‐russell‐road/.

Choose your seminar

Please see below available seminars for this centre as well as our online group seminars via Zoom in English with a therapist. For other available seminars please click here